LINH TRAN
Kew,VIC
Summary
Dedicated result oriented international professional. Skilled in working under pressure and adapting to new industries and challenges to best enhance the organizational effectiveness. Passionate and consistent in relationship building and helping clients to achieve marketing strategies and goals.
Overview
16
16
years of professional experience
Work History
Manager - International Marketing
Bruce Hendersons Architects
05.2018 - Current
- Organises and develops marketing policies, programs and activities in the Vietnamese market to further promote the company's targets and services, as part of the market's business development objectives.
- Undertakes market research of potential sites and projects to contribute to company pipeline.
- Visits prospective client businesses in Vietnam to establish and act on new and existing marketing opportunities
- Liaises with local companies and manages direct client transactions of contracts (e.g pricing and other terms and conditions negotiation) and any other interaction inclusive of site visits.
- Assesses existing customers' needs and maintains the company's image through customer relationships management.
- Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.
- Enhanced customer satisfaction by conducting regular market research to better understand the needs of our international clientele.
- Negotiated partnerships with influential global distributors, establishing strong relationships to support long-term business objectives.
- Devised content strategy to effectively engage target audiences.
- Established long-term growth strategies by conducting comprehensive market analysis to identify emerging trends and capitalize on new opportunities.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Cultivated professional relationships with high-value clients.
Project Manager
Mipec Co.,Ltd
04.2015 - 02.2018
- Manage and coordinate operation, sales and marketing for real estate and hospitality services: CITADINES Bayfront Nha Trang aparthotel, MIPEC Wedding and Convention Centre, MIPEC Apartments Services
- Ensure the smooth running of all services team within each entity; coordinate services for guests in F&B; implement new strategies to bring better services to tenants and guests; supervise staff across different teams
- Oversee and manage the continued development of Budgeting, Financial Forecasting, and P&L of various projects after set-up to balance sales and marketing strategies
- Contract administration: Negotiate terms, conditions and pricing; ensure that they are accurately executed and satisfied
- Follow up to guarantee contractual payments have been made and met
- Resolve any existing contract conflicts
- Act as liaison point between internal and external parties during contract development and negotiation stages
- Manage local and international stakeholders' relationships and hands-on complaint management
- Educate brand teams and facilitate best practices sharing across brands to foster the adoption of CRM practices in overall business processes.
Market Analyst
TRPC Pte Ltd
04.2012 - 04.2015
- Manage Business process and operational controls for projects
- Undertake an all-rounded spectrum of researching and consulting tasks: Market analysis and key trends in the region
- Publishing monthly reports on Asia Pacific region that summarize updates and analyse key trends in the region: on a number of topics, such as cloud computing, intellectual property rights/copyright, nexgen devices/services, infrastructural developments, policy updates, social media
- Managing client portfolios and relationships; research for local and regional consulting projects - e.g opportunities and constraints of social media for business, capability for center of excellence establishment, SME enablement through the cloud; Questionnaire design and execution, consolidation of primary research conducted via interviews, regional communication and coordination of project data
- Contribute to development and implementation of a forward-looking and effective industry strategy to ensure positive reputational outcomes for the clients on a domestic and regional basis
- Acquiring interested partners in industry
- Develop and maintain an up-to-date understanding of public policy issues likely to impact the commercial, operational and strategic success of clients
- Client engagement and acquisition for industry association - mainly engaging with C-level executives
- Assisting with the preparation of submissions - especially to government inquiries; managing company secretariat services
- Currently Head of Secretariat to the Asia Cloud Computing Association, the Singapore White Spaces Pilot Group and previously the Asia Internet Coalition
- Preparation of timely and accurate issues briefs for the Exco members regarding relevant policy issues, strategic positioning and key risks and issues
- Corporate Events and Regional Programs: Planning, organizing industry forums and related outreach activities for conferences with and for clients and building a community for networking across the APAC region.
Sales Operations Analyst
IBM Ltd
07.2008 - 07.2009
- Performed analysis on trends and models for each quarter software sales by region and sector in UKIE
- Managed a team to successfully improved the restructuring process of Software Group General Business Headcount by developing a realignment database
- Utilized statistical tools for quantitative analysis on team performance and provide weekly submission of sales pipeline and roadmap on region/country level; Provided 'deals tracking' service to IBM General Business's clients
- Carried out presentation decks creation for Management Meeting in 2H 2008 Budget Planning and Bar Review cross the Teams
- Executed administrative duties and client contact updates
- Student mentor for GCSE students on future career choices.
Education
MSc - Public Services Policy and Management - Management
King's College London
London, UK09.2011
BBA - Bachelor of Business Administration - Business Management
Lancaster University
Lancaster, UK06.2010
Skills
- Valid Working with Children Check
- Fluent in Vietnamese, English - IELTS 85
- Attention to details, multi-tasking and problem solving skills
- Excellent communication, leadership and relationship management skills
- Relationship Building and Client Retention Strategies
- Contract Management and Negotiation
- Strategic Planning
- Market Research Analysis
- Marketing Program Management
- Corporate Communication, cross-cultural management
- Proficient in Microsoft Word, Excel, PowerPoint, Adobe, SPSS; Familiar with Lotus Symphony, MySQL, Hyperion, Siebel and SCOPS database (IBM Sales Software)
- Calendar Management
- Staff Management
Additional Experience And Interest
- BBA Course Ambassador, Ambassador ('06 - '10)
- Boston College International House, Peer Advisor ('07-'08)
- Vietnamese Society Lancaster University, Co-founder and President ('09 - '10)
Awards
- Lancaster University Management School - Academic Excellence Scholarship
- Ministry of Education Vietnam (MOET) - International Excellence Scholarship Project 322, worth USD60,000
- Boston College Exchange Student Grant
Additional Information
International background, well- traveled and lived in multiple countries
Holistic health and healing enthusiast, enjoys yoga, pilates and learning new languages
Timeline
Manager - International Marketing
Bruce Hendersons Architects
05.2018 - Current
Project Manager
Mipec Co.,Ltd
04.2015 - 02.2018
Market Analyst
TRPC Pte Ltd
04.2012 - 04.2015
Sales Operations Analyst
IBM Ltd
07.2008 - 07.2009
MSc - Public Services Policy and Management - Management
King's College London
BBA - Bachelor of Business Administration - Business Management
Lancaster University
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