Lino Giangiordano
Summary
A seasoned Design Director with a proven track record at Pink Elephant Brand Consultants Pty Ltd, I excel in strategic thinking and effective communication. My expertise in Adobe Creative Suite and a knack for company branding have driven increased recognition and client satisfaction. Mentored teams to foster growth, leading to innovative campaigns that significantly enhanced brand visibility.
Overview
40
40
years of professional experience
Work History
Design Director
Pink Elephant Brand Consultants Pty Ltd
07.2010 - Current
- Developed comprehensive brand guidelines, resulting in a consistent visual identity across all platforms.
- Oversaw successful rebranding campaign that revitalized company image, attracting new clientele while retaining existing customers.
- Delivered high-quality designs for major clients, leading to increased brand recognition and repeat business.
- Planned and oversaw photography shoots and retouching, consistently completing tasks within budget.
- Managed projects from concept to completion, ensuring timely delivery within budget and scope constraints.
- Collaborated with marketing teams to create visually impactful campaigns that drove customer engagement and sales growth.
- Learned use of new materials, technologies and products to stay current in 21st-century design specifics.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Created marketing materials, including brochures, flyers and product catalogs to brand standards.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed artistic visual products while working within defined technical constraints.
- Developed style guides to promote consistent branding across projects.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Oversaw implementation of editing, color correction and other post-production processes.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
Senior Graphic Designer
Dentsu Young Rubicam ALCANTARA
03.1995 - 03.1999
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
- Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
- Developed cohesive visual identities for clients, leading to increased brand awareness and market share.
- Mentored junior designers to foster their professional growth and enhance team productivity.
- Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
- Enhanced brand recognition by developing innovative and visually compelling marketing materials.
- Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Spearheaded the redesign of company logo, leading to an increase in positive brand perception within the industry.
- Conceptualized creative designs for print materials, banners, and signs.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Met with customers to present mockups and collect information for adjustments.
- Created artwork for product packaging and promotional materials.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Education
Bachelor of Arts - Graphic Design
Curtin University
Perth, WA12-1984
Skills
- Strategic thinking
- Effective communication
- Print design
- Visual storytelling
- Photography direction
- Packaging design
- Proficient in Adobe InDesign, Photoshop, Illustrator
- Company branding
- Photo shoot direction
- Art direction
- Adobe creative suite
Languages
Italian
Elementary
Interests
- I have a passion for photography and editing photos
- vinyl record collecting
Timeline
Design Director
Pink Elephant Brand Consultants Pty Ltd
07.2010 - Current
Senior Graphic Designer
Dentsu Young Rubicam ALCANTARA
03.1995 - 03.1999
Bachelor of Arts - Graphic Design
Curtin University
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