Lipika Ghai
Sydney,NSW
Summary
10+ years of experience in designing digital products. Proven ability to create user-centric business applications, websites, and mobile apps that deliver both aesthetic appeal and achieve business goals. Expertise in wireframing, prototyping, and usability testing to optimise user experience. Skilled in collaborating with cross-functional teams to achieve business objectives.
Overview
16
16
years of professional experience
Work History
UX Designer
Symbio Global Limited
03.2022 - 07.2024
- Created UX/UI designs from scratch to launch for the enterprise applications, and designed an intuitive and user-friendly platform for the Telecom Enterprise services while preserving critical legacy application functionality desired by existing B2B Enterprise & Government users. Resulting in 25% increase in self-service monthly user activities reducing operational workload and customer support queries.
- Designed detailed wireframes and prototypes in Figma from scratch to high fidelity to support the development team in building user-centric applications.
- Facilitated design reviews or design solution meetings to brainstorm new UX developments through collaborative thinking with the head of product, product manager, product owner, and team of 10 engineers.
- Presented design concepts to product and tech leadership, effectively communicating the rationale behind decisions and advocating for user-centric approaches.
- Collaborating with SMEs, users, and product teams during product discovery and supporting product requirements documents for feature acceptance criteria.
- Conducted thorough user research, identifying key pain points and opportunities for improvement.
- Designed user experience and user flows for features like user onboarding and management, inventory management, order management, and support, by designing intuitive navigation, interactive data tables, quick links and visually engaging interfaces.
- Mentored junior designers, and oversaw the junior designers' designs and handover to the development team.
- Streamlined phone number ordering management system and self-provisioning services experience for Telco wholesale/retail users, resulting in 70% sales via the user friendly ordering system in FY24.
- Creating customer collateral, including informational PDF content & tutorial gifs for FAQs & Help Centre guide for support services.
- Created style guides & maintained the Material UI design system & designed customised components to meet user needs.
UX/UI DESIGNER
WEDORA
09.2021 - 09.2021
- Conducted UX research with surveys, interviews and desktop research and defining the problem statement
- Contributed to a team effort with user research, data and defined MVPs with the stakeholders and marketing strategy for the Wedora landing page
- Designed UX Designs, low to high-fidelity wireframes and prototypes.
UX/UI DESIGNER
LINKMATE
07.2021 - 08.2021
- Applied design thinking methodologies to develop user personas, user journey maps, user flows, wireframes, and prototypes in Figma to identify user needs and solutions.
- Streamlined navigation for websites by analyzing user behaviour and implementing effective design elements.
- Identified and addressed usability issues through heuristic evaluations, leading to product refinements that better served user needs.
- Utilized data-driven approaches when making design decisions, leveraging analytics insights to inform UI optimizations and enhancements.
DESIGN & MARKETING EXECUTIVE
CVFR TRAVEL GROUP
06.2016 - 05.2021
- Oversaw the website development by collaborating with the web developers and the UI designer
- Working on the solutions to the website issues encountered by our users (travel agents and ticketing agents)
- Redesigned the company's B2B website to facilitate a positive user experience through informative and relevant content to navigate potential users (travel agents) in the right direction
- Improvised UI with the accessibility and discoverability of the website content for our target audience
- Increased brand awareness by developing and implementing innovative marketing campaigns.
FREELANCE GRAPHIC/ DIGITAL DESIGNER
Various Clients
09.2014 - 04.2016
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for digital marketing & print materials, website UI designs, and logos.
- Designed compelling visuals for various digital marketing campaigns, resulting in increased brand awareness and engagement.
- Collaborated with client side sales, marketing team & web development teams.
- Worked for various industries such as travel agencies, travel consolidation groups, educational institutes, food & beverage.
GUI DESIGNER/DESIGN LEAD
THE STUDIOWORKS
07.2010 - 08.2011
- Designing Graphical UI components, style guides, sketching wireframes for employee engagement web applications
- Managing a small team of designers and web developers and ensuring the project needs and timelines are met.
- Managed multiple simultaneous projects while maintaining high levels of quality in all deliverables.
- Collaborated with teammates to deliver valuable features meeting business and customer needs.
GRAPHIC DESIGNER & PRODUCT PHOTOGRAPHER
PARTNERS ADVERTISING
11.2008 - 05.2010
- Developed creative design for print and magazines advertisements, brochures, product packaging and label designs, and POS material.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Enhanced brand visibility by designing innovative marketing materials.
- Edited and enhanced existing artwork and graphics.
- Product photography for digital and print marketing collaterals.
Education
UX/UI GRADUATE - FULL TIME -
ACADEMY XI - AUSTRALIA
POST GRADUATE IN ADVERTISING -
APEEJAY INSTITUTE OF MASS COMMUNICATION - INDIA
01.2008
BACHELOR'S IN COMMUNICATION -
SNDT WOMEN'S UNIVERSITY - INDIA
01.2007
Skills
- Figma
- Miro
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Uizard
- Maze
- JIRA
- Confluence
- Web Content Management
Skills
- User Interface (UI) Design
- User Experience (UX) Design
- User Research
- Usability Testing
- Web Accessibility
- Wireframing - High Fidelity
- Prototype Design
- Visual Design
- Data Validation
- Agile Development Methodologies
- Teamwork and Collaboration
Timeline
UX Designer
Symbio Global Limited
03.2022 - 07.2024
UX/UI DESIGNER
WEDORA
09.2021 - 09.2021
UX/UI DESIGNER
LINKMATE
07.2021 - 08.2021
DESIGN & MARKETING EXECUTIVE
CVFR TRAVEL GROUP
06.2016 - 05.2021
FREELANCE GRAPHIC/ DIGITAL DESIGNER
Various Clients
09.2014 - 04.2016
GUI DESIGNER/DESIGN LEAD
THE STUDIOWORKS
07.2010 - 08.2011
GRAPHIC DESIGNER & PRODUCT PHOTOGRAPHER
PARTNERS ADVERTISING
11.2008 - 05.2010
UX/UI GRADUATE - FULL TIME -
ACADEMY XI - AUSTRALIA
POST GRADUATE IN ADVERTISING -
APEEJAY INSTITUTE OF MASS COMMUNICATION - INDIA
BACHELOR'S IN COMMUNICATION -
SNDT WOMEN'S UNIVERSITY - INDIA
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