Lisa Casaclang
Caddens,Australia
Summary
Effective district sales manager adept at driving revenue, developing high-performing teams and increasing market share in the challenging FMCG (Fast moving consumable goods) environment. Leveraging several years of demonstrated success in managing pricing strategies, customer relationships and product placement. Exceptional problem-solver with high level of organisation and attention to detail. Proven skills in customer service, processes alignment and revenue generation.
Articulate communicator experienced in offering customers value and personalized support with optimal business solutions.
Overview
8
8
years of professional experience
Work History
Go to Market Executive
Coca-Cola Europacific Partners
Sydney, NSW
03.2023 - Current
- Developed and implemented marketing strategies to increase brand awareness and market share.
- Created detailed customer segmentation and targeting plans to maximize sales opportunities.
- Analysed consumer behaviour, trends, and competitive landscape to inform product positioning and marketing campaigns.
- Managed budgeting process for marketing initiatives and tracked performance of campaigns against objectives.
- Conducted market research studies using both quantitative and qualitative methodologies to gain insights into customer needs and preferences.
- Worked with internal teams such as creative, media, research, analytics, finance, legal, production, IT to execute marketing projects on time and within budget.
- Coordinated cross-functional teams to ensure successful launch of new products and services into the marketplace.
- Provided leadership and guidance throughout all stages of product development lifecycle from concept through delivery and launch into markets.
- Maintained up-to-date knowledge of industry trends and developments in order to anticipate shifts in customer demand and adjust strategy accordingly.
- Monitored competitor activity and benchmarked best practices across a variety of industries related to our target audience.
- Implemented processes and procedures designed to enhance customer experience and optimize satisfaction scores.
- Established key performance indicators for evaluating effectiveness of various marketing activities and campaigns.
- Captured insights from previous initiatives, surveys and market research to create successful marketing campaigns.
- Identified marketing campaigns and sales targets in need of improvement and offered actionable performance enhancements.
- Conducted post launch reviews and reported on competitors.
- Designed innovative branding materials such as product display units, posters and other in store point of sale material.
- Coordinated with design teams to create visuals that capture attention of target audience.
- Ensured compliance with relevant laws and regulations in all marketing efforts.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
- Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
- Guided the creative direction of advertising and promotional materials to ensure brand consistency.
- Provided mentorship and training to junior marketing staff to develop their skills and expertise.
- Collaborated with other departments to coordinate strategic marketing activities.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
District Sales Manager
Coca-Cola Europacific Partners
Caddens, NSW
02.2017 - 02.2023
- Trained and mentored sales team members in customer relations, customer service and product placement.
- Set clear objectives and helped team members develop plans to achieve targets.
- Secured long-term accounts, managed sales presentations and provided recommendations to promote brand effectiveness and product benefits.
- Supervised sales strategy, training, team structure and communication of National sales program.
- Supported individual representative performance goals and division benchmarks to maximize sales performance.
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
- Visited clients to negotiate prices and to increase product presence.
- Collaborated with clients and management teams to form strategic relationships and resolve unique business problems.
- Supported sales management initiatives to optimize business development.
- Formulated sales approach based on solid customer relationships and market-driven planning.
- Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses.
- Directed sales and marketing activities of team of professionals covering 6 territories.
- Hired and motivated high-performing sales team achieving over $7 Million in sales revenue per year.
- Analysed third-party syndicated data to identify market area key trends and opportunities.
- Provided feedback on products, pricing, promotions, marketing campaigns, competitive activities and customer service issues.
- Prepared weekly reports on sales activity, successes and areas needing improvement.
- Conducted regular meetings with sales staff to review progress against goals.
- Negotiated contracts with customers to maximize profits while meeting customer needs.
- Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
- Negotiated beneficial long-term contract renewals with franchise owners and sales affiliates.
- Participated in trade shows and other promotional events as required by company policy.
- Implemented incentive programs designed to motivate the sales force within the district.
- Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
- Recruited new members for the sales team when needed according to established criteria.
- Assessed employee performance through regular reviews and documented any areas needing improvement or development.
Education
High School Diploma -
Wyndham College
Quakers Hill, NSW12.2001
High School Diploma -
Seven Hills High School
Seven Hills, NSW12.1999
Skills
- Data Analytics
- Product marketing
- Pricing strategy
- Product Launches
- Cross-Functional Teamwork
- Sales management
- Brand Marketing
- Sales Reporting
- Account Management
- Territory Management
- Competitor Analysis
- Marketing Strategy Development
- Market Trend Analysis
- Customer Service
- Problem-solving aptitude
- Team building
- Time management abilities
- Multidisciplinary team leadership
- Data Confidentiality
- Performance Evaluations
- Customer Relationship Management
- Meeting facilitation
- Complaint resolution
- Coaching
- Mentoring
- Employee Evaluation
- People Management
- Team motivation
Accomplishments
2017: Won People Manager of the year for the NSW Metro
2014: Won Supplier of the year for Woolworths
Timeline
Go to Market Executive
Coca-Cola Europacific Partners
03.2023 - Current
District Sales Manager
Coca-Cola Europacific Partners
02.2017 - 02.2023
High School Diploma -
Wyndham College
High School Diploma -
Seven Hills High School
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