Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Fisher

Lisa Fisher

Sales Professional
Perth,WA

Summary

Analytical and meticulous sales professional with comprehensive experience in relationship-building, partnership cultivation and profit channel growth. Self-motivated with a natural talent for networking and territory development.

Adaptable, forward-thinking and methodical about capturing every business development opportunity with multi-pronged approaches.

Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments.

Persuasive negotiator who prides herself on business ethics.

Overview

18
18
years of professional experience

Work History

Advertising Sales Manager

PS News
10.2022 - Current
  • Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
  • Designed pitch presentations and marketing techniques utilizing extensive digital advertising knowledge.
  • Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Senior Sales Manager

Industrial Automation Group Pty Ltd
12.2021 - 09.2022
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.

Sales Administrative Assistant

Pressure Force
04.2021 - 11.2021
  • Part time role
  • Successfully completed special projects to exceed goals of both sales department and overall organization.
  • Performed research to collect and record industry data.
  • Increased office efficiency by modernizing document organization systems and effectively implementing database solutions.
  • Generated new lead lists though market research

Recruitment Consultant

AndersElite Professional Recruitment Pty Ltd
01.2019 - 11.2019
  • Identifying and developing client/business relationships
  • Networking to build business information that can be converted into commercial opportunities
  • Promptly corresponded with applicants and coordinated and conducted interviews.
  • Developed lists of qualified candidates for corporate hiring managers.

Advertising Accounts Executive

Sage Media Group
01.2020 - 10.2020
  • Created and presented media and advertising packages, print & digital, to prospective & existing customers.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Develop and maintain competitive knowledge on industries and products to leverage sales
  • Perform customer needs analysis with clients to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns

Business Office Manager - Full Time

Wanneroo 4x4 Dismantlers
03.2017 - 12.2018
  • Ensured excellent service standards and maintain high customer satisfaction
  • Liaise with company accountants and directors
  • Reconcile accounts on MYOB Compilation and submissions of all BAS and PAYG statements
  • Responsible for the companies' web content management – including writing & editing the web page - HTML coding required.

Senior Advertising Sales Manager

Premium Publishers
01.2015 - 02.2017
  • Prospected for new business through networking events, cold-calling, national and local trade associations and social media.
  • Created and presented media and advertising packages to prospective customers.
  • Successful management of sales territories and co-ordination of local resources to achieve sales target
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Made outbound calls to existing customers to upsell advertising packages.

Media Consultant

Scoop Magazine
01.2011 - 12.2012
  • New business prospecting via telephone and email, organizing and attending client meetings, preparing tailored sales proposals and positioning benefits of both online and print advertising (including maps)
  • Face to face sales role with 60% of my time spent on the road conducting client meeting
  • Researched and developed new campaigns across multiple channels.
  • Monitored budget and adjusted advertising activities to improve ROI.

Advertising Sales Executive - Environmental

Aspermont Limited
01.2013 - 11.2014
  • Launched new environmental online news service BEN-global.net in the waste & water industries
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Attend regular sales meetings with sales team to identify key opportunities and where sales or pricing assistance can secure advertising sales
  • Attend exhibitions to represent Aspermont where required
  • Drove development of digital and print advertising strategies.

Advertising Sales Executive, Longwall Publications

Aspermont Limited
04.2003 - 11.2010
  • Launched International-China Mining Review into Chinese mining sector in collaboration with CCII. First dual language publication for Aspermont
  • Identified new revenue steams within the longwall suite of publications. Initiatives that were later replicated across the other business sectors. The new revenue streams i was responsible for developing & selling were : - Australian Longwall Wall Calendar , Australian Coal Suppliers Guide, Professional Placements section on website & e-newsletter, Event section sponsorship and previews for exhibitors, all initiatives were rolled out across all publication sectors.
  • Bundle cross- selling across all our product. Won sales person of the month dozens of times
  • Brought in more than $1M in yearly advertising revenue.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Education

Bachelor of Arts - Sociology

Murdoch University
Perth, WA

Certificate IV in Small Business Management BSB40407 -

Harlequin Business & Training Consultants
Perth, WA
2014

Certificate IV in Property Services Real Estate -

Central Perth TAFE
Perth, WA
2001

YEAR 12 CERTIFICATE -

Prendivlle Catholic College
Perth, WA
1992

Skills

  • Media Plan Presentations
  • Solution selling
  • Strategic Thinking
  • SWOT Analysis
  • Social Perceptiveness
  • Website Copy
  • Advertising Campaigns
  • Sales Statistics Analysis
  • Effective Communication
  • Google Analytics
  • Client Rapport-Building
  • Interdepartmental Collaboration

Timeline

Advertising Sales Manager

PS News
10.2022 - Current

Senior Sales Manager

Industrial Automation Group Pty Ltd
12.2021 - 09.2022

Sales Administrative Assistant

Pressure Force
04.2021 - 11.2021

Advertising Accounts Executive

Sage Media Group
01.2020 - 10.2020

Recruitment Consultant

AndersElite Professional Recruitment Pty Ltd
01.2019 - 11.2019

Business Office Manager - Full Time

Wanneroo 4x4 Dismantlers
03.2017 - 12.2018

Senior Advertising Sales Manager

Premium Publishers
01.2015 - 02.2017

Advertising Sales Executive - Environmental

Aspermont Limited
01.2013 - 11.2014

Media Consultant

Scoop Magazine
01.2011 - 12.2012

Advertising Sales Executive, Longwall Publications

Aspermont Limited
04.2003 - 11.2010

Bachelor of Arts - Sociology

Murdoch University

Certificate IV in Small Business Management BSB40407 -

Harlequin Business & Training Consultants

Certificate IV in Property Services Real Estate -

Central Perth TAFE

YEAR 12 CERTIFICATE -

Prendivlle Catholic College

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