Lisa Hayman
Perth,WA
Summary
Results-driven brand and marketing leader with extensive experience in managing integrated campaigns for government, education, and retail clients. Proven success in campaign management and financial oversight across markets, including London, Sydney, and Perth. Expertise in stakeholder engagement, fostering strong client relationships as well as mentoring and team management. Committed to fostering innovative projects that create scalable community impact.
Overview
26
26
years of professional experience
Work History
Project Lead
Anthologie
Perth, Western Australia
09.2024 - Current
- Identified project dependencies and coordinated activities to avoid delays.
- Identified project needs by reviewing project objectives and schedules.
- Established project objectives, success criteria, and performance benchmarks.
- Conferred with project personnel to identify and resolve problems.
- Managed project budgets, optimizing resources and minimizing costs.
- Coordinated with professionals to understand project needs and provide needed support to meet targets.
- Developed comprehensive project plans outlining scope, schedule, and resource allocation.
- Submitted project deliverables to clients, consistently adhering to quality standards.
- Negotiated project specifications, timelines, and budget constraints with clients.
- Provided guidance and direction to project teams.
- Provided support for troubleshooting during system development process.
- Monitored costs associated with each project in order to maintain budget objectives.
- Assigned tasks to team members and monitored progress.
- Maintained close connection with project personnel to quickly identify and resolve problems.
Business Director
The Brand Agency
Perth, Western Australia
07.2023 - 09.2024
- Provided strategic direction on prioritization, integration and resource application.
- Collaborated with design, development and QA teams to build high-quality products.
- Mitigated business risks by working closely with staff members and assessing performance.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Increased overall efficiency and improved morale by implementing employee incentive programs.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Evaluated employee performance regularly and provided constructive feedback when necessary.
- Identified potential risks associated with investments and proposed solutions for mitigating them.
- Implemented campaigns and promotions to help with developing goods and services.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Analyzed competitors' offerings to create competitive advantages for the company's products and services.
- Reviewed operational data to determine areas where efficiency could be improved.
- Maintained up-to-date knowledge of relevant regulations affecting the business sector.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Provided guidance and support to junior staff members regarding their roles and responsibilities.
- Coordinated and led efforts across large cross-functional team to establish sound policies and improve overall employee buy-in.
- Delegated work to staff, setting priorities and goals.
- Monitored progress by establishing plans, budgets and measuring results.
Client Services Director
Anthologie
03.2020 - 06.2023
- Company Overview: Anthologie is a creative services consultancy that shapes businesses, brands and experiences to do better for people and the planet
- Management of brand and digital projects including budgets, timings, stakeholder management and process improvements
- Working across various disciplines within the business to achieve client objectives
- Management and development of the account service team of 5 people
- Agency financial management, annual forecasting and monthly tracking, optimising billings and reporting to management on KPI's
- Resource management and allocation - across design and digital departments
- Having a high level view on all projects within the agency to troubleshoot when needed
- Projects included Minderoo Global Slavery Index, Edge Employment Solutions, Ember Connect (network organisation to support indigenous women), Main Roads Department and Insurance Commission of Western Australia
- Anthologie is a creative services consultancy that shapes businesses, brands and experiences to do better for people and the planet
Project Manager - part time contract role
Eliza_
Perth
08.2018 - 12.2018
- Company Overview: Eliza_ is a brand consultancy focused on human centred design to develop new products and services
- Project management of advertising and communication campaigns for major client Silver Chain
- Management and development of client relationships across the brand, health and home care teams
- Financial management of client budgets as well as agency invoicing and reconciliations
- Development of agency processes including client education on briefing & how work with the agency
- Eliza_ is a brand consultancy focused on human centred design to develop new products and services
Brand Leader
Meerkats - The Brand Leadership Company
Perth
01.2013 - 09.2016
- Company Overview: Meerkats is a multiple award-winning brand communications agency
- Its brand promise is to gain a greater share of the future for its clients
- Strategic implementation of campaigns - turning what is planned into reality, on time, on budget and on strategy
- Financial management of clients including forecasting, monthly forecast reporting and client overview for presentation to the Meerkats Directors
- Developing and managing client relationships, ultimately building a strong partnership with the agency
- Working across the client portfolio, managing a team of up to 4 people, to provide tactical and strategic guidance on all client projects
- Developing and presenting an agency process roadmap to assist in streamlining and increasing quality of agency processes
- Clients included Bankwest, Western Power, Synergy, Murdoch University, Brownes, The Animal Hospital, Harry Perkins Institute of Medical Research, PEET, Cable Beach Club Resort & Spa and West Coast Eagles
- Meerkats is a multiple award-winning brand communications agency
- Its brand promise is to gain a greater share of the future for its clients
- 2016 - Management of a complete repositioning, rebrand and rollout of the Animal Hospital (previously Murdoch Vet Hospital)
- Included over 50 pieces of collateral including a complete signage audit, redesign of all internal spaces, stationery, new website, uniforms, internal staff launch and the development and management of the public launch
- 2015/2016 - Heading up the team for the campaign development and launch of the award winning Brownes yoghurt campaign 'A Natural Silence'
- Delivery of TVC, radio, cinema and online assets
- Brownes grew their market share to move to fifth spot in the market to number 2 in less than 6 months
- Winner of a silver Asia Pacific Effie (2017), a silver at the International Food & Beverage (FAB) Awards (2016), PADC gold & silver award in Film & TV and Best of Show (2016), Silver Effie in Food category (2016) and a Silver Effie for Best State Campaign (2016)
- 2013 - Project management of Western's Power's customer promise - a 9 month strategic project involving internal and external stakeholder interviews, focus groups with the community and ultimately re-positioning how Western Power shows up in the community
Account Director
Lavender Communications Group
Sydney
08.2011 - 11.2012
- Company Overview: Lavender is Australia's leading independent full-service agency with over 100 staff
- Focussing on technology and data as well as marketing communications, Lavender creates multi-channel experiences to get clients closer to their customers
- Leading and overseeing a team of six to manage the Westpac Retail & Business Banking account
- Creating integrated communication campaigns across the business with channels ranging from print, outdoor, radio, online display, digital, direct and ambient
- Building relationships with key marketing personnel and engagement of senior stakeholders
- Mentoring junior staff including development of a Masterclass program and overseeing the development of interns and graduates
- Strategic implementation of national retail campaigns - delivering integrated campaigns to a high standard often with very short lead times
- Managing new business tenders, including development of documents and management of the team to ensure deadlines are met
- Conducting regular performance reviews with junior members of the team, including collating 360-degree feedback, evaluation and score card
- Lavender is Australia's leading independent full-service agency with over 100 staff
- Focussing on technology and data as well as marketing communications, Lavender creates multi-channel experiences to get clients closer to their customers
- Monthly development of in-branch retail campaigns to be distributed nationally - on average requiring the production of 50 pieces of creative
- Development of digital material to be launched in new branch designs to be rolled out nationally
- Included overseeing creative teams, stakeholder management and liaising with international suppliers
- Development of a Masterclass professional development program for junior staff
- Leading a team to create and coordinate the tender for the roll-out of the Opal transport card in Sydney
- Included overseeing creative, writing case studies and budget development
Account Director
Meerkats - The Brand Leadership Company
Perth
02.2008 - 08.2011
- Strategic implementation of campaigns - turning what is planned into reality, on time, on budget and on strategy
- Financial management of clients including forecasting, monthly forecast reporting and client overview for presentation to the Meerkats Directors
- Working across the client portfolio, with a team of up to 4 people, to provide tactical and strategic guidance on all client projects
- Managing and developing the relationship with key clients to build a strong partnership
- Mentoring Account Managers and Coordinators to develop their skills
- 2009 - managing and implementing the integrated national launch campaign for iiNet's new product 'BoB'
- The campaign exceeded sales targets consistently, ending the 6-month period following the campaign 13% above target and a doubling in consumer's purchase consideration
- Meerkats helped iiNet go from a charming local ISP to serious national contender
- 2009 - Creation of a through-the-line brand engagement in Darling Harbour as part of the 2009 Sydney Arts Festival
- Including an iiNet tent where people could surf the net free of charge and creation of The Naked Truth, an 8 page faux-newspaper promoting Naked DSL
- 30,000 newspapers were handed out over 5 days, 6,000 people attended the event each night and The Naked Truth was a 2009 Cannes finalist in the Media category
- 2009 - Management and implementation of the iiNet launch into the Melbourne market including Flinders Station domination with over 67 separate conversation-starters, written and designed for specific locations within the station
- 2009, 2010 & 2011 - Strategically managed Murdoch's yearly TV brand campaign, with a budget of $1.1 million, from briefing through to creative team management, client liaison and approvals, and overseeing the production process
- Murdoch ultimately went on to beat the University of Sydney, TAFESA and RMIT to win the national Australian Marketing Institute award in the Education category 2 years in a row and was named WA's top Emerging Brand
Senior Account Manager
Gatecrasher Advertising
03.2006 - 02.2008
- Day-to-day management of a number of accounts ensuring all materials are produced to correct specifications and delivered on budget and on time
- Managing projects from client briefing through to creative briefing, tracking creative, budget control, delivery of the final materials and post campaign analysis
- Ensuring that brand integrity of the account is maintained, as well as input into the strategic direction of the account
- Overseeing two Account Coordinators to ensure projects are on schedule and on budget
- Financial management - managing budgets, production estimates, account reconciliations and periodical invoicing
Marketing Executive - Current Accounts Acquisition Team
Lloyds TSB
London, UK
02.2004 - 10.2004
- Company Overview: One of the UK's leading financial institutions
- Co-ordination of direct response press advertising, DM campaigns, outdoor advertising and print collateral
- Writing briefs and liaising with the advertising agency, co-ordinating brand, legal and compliance sign-off and approvals
- Collating and reporting management information to senior management on a weekly basis
- One of the UK's leading financial institutions
Marketing Executive - Global Marketing Communications (contract role)
Reuters
London, UK
09.2003 - 01.2004
- Company Overview: The world's largest international multimedia news agency
- Implementation and project management of a large, global direct marketing campaign to verify customers legal and/or direct marketing consent, ultimately assisting Reuters to validate customer data
- Managing internal communications with frontline staff globally
- Running queries, importing lists, creating email templates and campaign administration in CRM database (Siebel eMedia)
- Calculating and producing weekly updates and results for Senior Management
- Managing internal stakeholders and ensuring delivery of internal communications
- The world's largest international multimedia news agency
Marketing Assistant
Sidell Gibson Architects
London, UK
04.2002 - 08.2003
- Company Overview: Architectural practice specialising in large commercial buildings in the City of London
- Coordinating internal stakeholders to produce in-house literature, reports and tender submissions
- Liaising with design agency about branding and web presence, in consultation with Partners and marketing team
- Organising client hospitality, corporate events and staff welfare events
- Producing a monthly marketing report for the Partners meeting
- Architectural practice specialising in large commercial buildings in the City of London
Account Executive
Ad Impact Advertising
Perth
02.2001 - 01.2002
Marketing Officer
WA Police Legacy Inc.
Perth
12.1998 - 04.2000
- Company Overview: Charitable organisation set up to provide assistance to families of deceased police officers
- Charitable organisation set up to provide assistance to families of deceased police officers
Education
Better Business through Better Briefs -
AdSchool
01.2011
Principles of Strategic Planning -
AdSchool
01.2007
Bachelor of Marketing & Media -
Murdoch University
Western Australia01.1998
Skills
Strong Relationship Building – Quickly establish rapport and foster lasting relationships with clients and colleagues
Effective Communication – Exceptional written and verbal communication skills, ensuring clarity and influence across all levels
Strategic Planning & Organization – Highly organized with a proven ability to plan, prioritize, and consistently exceed targets
Resilience Under Pressure – Thrive in fast-paced environments, managing multiple client needs while meeting tight deadlines
Adaptability & Agility – Quick to adjust to new challenges, industries, and working situations with a flexible mindset
Commitment to Excellence – Dedicated to delivering high-quality work for both commercial and government clients, ensuring strong outcomesInterpersonal skills
References
References available upon request.
Timeline
Project Lead
Anthologie
09.2024 - Current
Business Director
The Brand Agency
07.2023 - 09.2024
Client Services Director
Anthologie
03.2020 - 06.2023
Project Manager - part time contract role
Eliza_
08.2018 - 12.2018
Brand Leader
Meerkats - The Brand Leadership Company
01.2013 - 09.2016
Account Director
Lavender Communications Group
08.2011 - 11.2012
Account Director
Meerkats - The Brand Leadership Company
02.2008 - 08.2011
Senior Account Manager
Gatecrasher Advertising
03.2006 - 02.2008
Marketing Executive - Current Accounts Acquisition Team
Lloyds TSB
02.2004 - 10.2004
Marketing Executive - Global Marketing Communications (contract role)
Reuters
09.2003 - 01.2004
Marketing Assistant
Sidell Gibson Architects
04.2002 - 08.2003
Account Executive
Ad Impact Advertising
02.2001 - 01.2002
Marketing Officer
WA Police Legacy Inc.
12.1998 - 04.2000
Better Business through Better Briefs -
AdSchool
Principles of Strategic Planning -
AdSchool
Bachelor of Marketing & Media -
Murdoch University
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