UX Lead on a large digital transformation project using MS Dynamics 365 as primary platform
User research recommendations, UI guides, and Change Management documents
Collaborated with third-party developers and cross-functional teams to develop Systems Design document to speed up decision-making process
Used critical thinking to break down problems, evaluate solutions and make decisions
Website Designer
Be Learning
02.2024 - 03.2024
Designed and developed responsive and user-friendly website to enhance client engagement and brand visibility
Managed domain name cut-over and launch of website. New website resulted in 25% increase in cold case calls
Developed and implemented SEO strategy with an increase in LinkedIn postings and connections
Generated and optimised images and animations
UX/Interaction Design
Family Safety Victoria
03.2018 - 02.2024
As part of the Leadership Team, co-created a digital strategy for CRM improvements including a pivot to MS Dynamics 365 Power Apps.
Produced interactive wireframes to demonstrate advantages of Power Apps, with a reduction in processing time from 3-4 hours to 20 minutes.
Created Customer Journey Maps, MURAL co-design sessions, UX Guidelines and Digital papers as part of effective Stakeholder Engagement.
Conducted regular user testing with 500+ CRM users, in over 15 Domestic Violence Hubs throughout Metro and Regional Victoria
Managed design library, ensuring resources were up-to-date and easily accessible to team.
Self-motivated, with a strong sense of personal responsibility.
Service Designer
Royal Australian College of General Practitioners (RACGP)
12.2016 - 03.2018
Redesigned a multi-cohort membership website, improving navigation and user experience.
Conducted user research at GP clinics, RACGP on-site events, annual conferences: Remote and regional areas were conducted via Zoom.
Produced optimised mega-menu using tools such as card sorting and IA validation
Review and analysis of cross platform transactions, with accompanying wireframes, to reduce steps and increase usability for members transacting with RACGP.
Managed design library, ensuring resources were up-to-date and easily accessible to team.
UX Consultant
Edge marketing agency, Simply Energy
10.2016 - 12.2016
Transformed the Simply Energy website from a desktop and App environment to a responsive website.
Immediate reduction in content creation time and increase in data accuracy.
Google Analytics showed a 30% increase in mobile sign-ups.
Senior UX Researcher
Telstra
05.2016 - 08.2016
Conducted user interviews to gather insights on Telstra Billing products.
Analyzed qualitative data to identify trends, user pain points and areas for improvements.
Created a Customer Journey map.
Presented a 30+ page usability report to C-Suite executives.
Influenced product strategy by identifying the need to be seen as a Business Partner rather than just a telecommunications provider.
Service Designer
City of Melbourne (CoM)
01.2014 - 02.2016
Led digital transformation projects to integrate multiple systems into a citizen-centric responsive website.
Conducted face-to-face interviews on citizens with transactive touchpoints with council.
Analyzed user behaviour and feedback to optimise design and user experience.
Created Personas for communicating ideas and design approach to major Stakeholders, including City of Melbourne Mayor
Created detailed wireframes and mockups to communicate design ideas effectively to cross-functional teams and save time on revisions.
Manager Content
Department Business and Innovation
03.2004 - 12.2012
Managed content for a large digital transformation project, overseeing content migration of 20+ websites to a single integrated website for small businesses in Victoria.
Part of the Leadership Team that negotiated and influenced stakeholders to participate in the migration of content
Managed project timelines, ensuring alignment with organizational goals and stakeholder expectations.
Liaised with third-party CRM vendors to implement optimised CRM for both business citizens of Victoria, and departmental staff.
Appointed to Whole-of-Victoria Accessibility Advisory Group o ensure WCAG2 compliancy.
Managed a team of 4 internal and 12 external writers to produce content on time and to Editorial Standards.
Digital Content/Digital Producer
Lonely Planet
06.1998 - 03.2004
Produced creative content for the Lonely Planet website.
Developed one of the first travel apps for mobile phones in collaboration with Nokia.
Ensured consistent brand messaging across all digital channels through diligent content oversight.
Education
Master of Arts - English
Melbourne University
Melbourne, VIC
12-1998
Bachelor of Arts - (Communications)
Western Sydney University
Sydney, NSW
02-1994
Skills
UX Research & Testing
Interaction Design
Service Design (Human Centered)
Customer Journey Maps
Accessibility
Wireframing & Prototyping
Design Systems
Digital Strategy
Information Architecture
Stakeholder Management
Problem solving
Microsoft Dynamics & Power Apps
Timeline
UX/Interaction Design
BDO
05.2025 - 10.2025
Website Designer
Be Learning
02.2024 - 03.2024
UX/Interaction Design
Family Safety Victoria
03.2018 - 02.2024
Service Designer
Royal Australian College of General Practitioners (RACGP)