LISA MACCALLUM

Purpose: To unlock the best version of the Corporate Sector

Values: Simple is Brilliant, Data & Insight, In it together,

Inspired Companies was created to remind us what the best of the corporate sector looks like. It is both an aspiration and practical roadmap for companies navigating the accelerating pace and complexity of the 21st Century marketplace.

Lisa advises a diverse portfolio of global companies in distinctive brand building, business resilience strategy, brand purpose and identity, market leading stakeholder leadership and the art and science of high impact and authentic communications.

Popular Australian and international keynote speaker in the areas of Leading with Purpose, 21st Century Competitive Advantage and the Impact of trust and social media on business strategy.

Advisory domains: Purpose as Strategy, Communicating with Impact, Distinctive Brand Building, Business Transformation & Change Management, Employee Experience, Executive Leadership Mentoring.

• Founded a new global strategy and organisation for Nike's global community impact investment "Access to Sport" US$30m annual investment budget.
• Co-authored the DesignedtoMove Framework for Action, founded the Global Alliance made up of 120 public and private sports, health and education organisations. LINK
• Directed all enabling functions: Strategy, brand & creative, strategic communications, geography teams, finance, operations and human resources.
• Executive Lead for Nike USA Apparel's culture transformation and Nike USA Direct Retail reinvention.
• Founded & directed strategic planning for Nike USA's $12bn+ Footwear, Apparel and Equipment organization
• Delivered Nike's Global Account Profitability strategy and supporting IT systems upgrade.
• Directed Nike USA Women’s business strategic plan, integrated GTM offence, market and consumer research
• Executive lead on Nike USA's Integrated Business Attack - breaking a sustained period of stalled growth.
• Women of Influence, Portland Business Journal 2010

• Global poverty alleviation mission with targeted social impact investments in 10+ developing nations.
• Created and launched the award winning GIRL EFFECT concept with organizations the Novo Foundation, and United Nations Foundation. LINK
• Long term vision & mission stewardship, directed all functions and lead on all External Advisory Board and executive Board governance and board reporting.
• Nominated public spokesperson for Nike Inc
• Awarded Nike Maxims in 2009 and 2010

• Future of Healthy: Building the Health Eco-system of the Future

• US President's Plan for Emergency AIDS relief
• Board Member PEPFAR - HIV Free Generation

• Audit, Taxation, Business Consulting, Asia Pacific Group and North America