Summary
Overview
Work History
Education
Skills
Awards
KEY ATTRIBUTES
Timeline
Generic

Lisa Manera

Maddington,Australia

Summary

Sales Manager with extensive experience in the airline and travel industry. Expertise in crafting strategic sales plans and managing key corporate and agency accounts to drive revenue growth. Proficient in product training, promotional campaigns, and managing industry events to boost brand visibility. Utilises market intelligence and data analysis to consistently exceed sales targets and foster strong stakeholder relationships. Knowledgeable Sales Manager with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results.

Overview

36
36
years of professional experience

Work History

Sales Manager

Batik Air - GSA Airline Rep Services
03.2023 - Current
  • Develop and implement strategic sales call and activity plans to maximise return on investment across corporate, retail, and agency accounts.
  • Analyse booking and revenue data to identify growth opportunities, target key agents, and address underperforming accounts.
  • Proactively source new business prospects while fostering long-term relationships with existing corporate clients and travel trade partners.
  • Coordinate and deliver product training, sales presentations, seminars, and promotional campaigns to increase brand visibility and market share.
  • Represent the company at industry events, trade expos, and business forums to strengthen market presence and generate new leads.
  • Coordinate aircraft inspections with Both Batik Air Malaysia and Batik Air Indonesia especially to the novice’s to the industry with the ability to oversee check-in interact with the airport team and viewing the aircraft product on offering.
  • Identify and pursue group travel opportunities by initiating targeted outreach and nurturing potential leads.
  • Monitor account performance, prepare detailed sales and market reports, and recommend strategies to achieve revenue and performance targets.
  • Maintain strong market intelligence by monitoring local economic, political, and industry trends to support business planning.
  • Maintain accurate and up-to-date account records in Hubspot (CRM), logging all client interactions.
  • Consistently exceeded sales and revenue targets by developing data-driven strategies and strengthening client relationships.
  • Successfully launched and executed promotional campaigns that increased consumer awareness and brand recognition in Western Australia.
    Secured new corporate accounts and revitalised underperforming agency partnerships, resulting in measurable growth in market share.

Customer Service Representative

Wren Oil
10.2021 - 02.2023
  • Fostered strong relationships with key partners within Mining, Agriculture, and Automotive industries.
  • Identified new business opportunities through strategic communication efforts.
  • Oversaw preparation of tenders and quotes, enhancing business acquisition process.
  • Surpassed individual sales goals while actively supporting team objectives.
  • Kept customer activity records current using MYOB CRM solutions for effective tracking.
  • Formulated and implemented a robust business plan with regular outreach across WA regions.
  • Built lasting client relationships through proactive cold calling and virtual meetings.

Business Development Manager (Western Australia and South Australia)

Finnair - GSA Airline Marketing Australia
01.2012 - 04.2021
  • Company Overview: In 2012, I joined Finnair, Finland’s national airline, which is an offline carrier (in Australia), using partner airlines, feeder carriers and commercial networks to generate income in a region where Finnair has no airside presence. I was given responsibility for developing unique product and service packages to meet customer needs, and for providing training, guidance and advice to travel agent partners to ensure inclusion of Finnair in product offerings.
  • Coordinating sales, business development, and channel marketing through a network of commercial travel agent partners throughout Western Australia and South Australia.
  • Working collaboratively with internal and external stakeholders to package products and services to meet the constantly changing needs of customers and global travel trends.
  • Identifying unique business opportunities and engaging with niche markets to develop and deliver bespoke product and service packages to secure new business.
  • Producing consistently strong commercial results in challenging and competitive markets.
  • Providing training, presentations and advice to travel agent channel partners, with a focus on the development of bespoke solutions for customers and utilisation of unique opportunities.
  • Articulating value propositions to channel partners for both customers and travel agents, including incentives, specials, promotions, product changes and special events.
  • Successful strategic and effective commercial negotiator with ability to identify new business opportunities, engage, establish, and maintain valuable commercial propositions and partnerships with internal and external stakeholders at all levels.
  • Developing and maintaining a comprehensive working knowledge of Australian travel markets and trends, as well as relationships with a wide range of industry stakeholders.
  • Establishing, implementing and monitoring effective business development strategies, including call plans for engagement with new, existing and potential commercial and channel partners in WA/SA.
  • Leading the design and delivery of fundraising events, festivals, educational tours, official visits, and other promotions, and attending travel expos, networking conferences to promote Finnair.
  • Utilising Sellsmart (Salesforce) CRM to update account information, keep records of contacts within each business, agreements, waivers, and detailed notes to inform future sales calls.

Sales Executive / Trainer

Consolidated Travel
03.2005 - 01.2012
  • Company Overview: At Consolidated Travel, I managed the development and delivery of training materials, and provided ongoing support and guidance to sales team members to ensure consistently strong commercial results. In addition, I managed my own commercial portfolio, which included both private and business travellers, coordinating sales and business development efforts in challenging markets.
  • Developing and maintaining sales, marketing and distribution channels to expand the company’s reach into competitive markets, engage with potential customers, and secure new business.
  • Building productive working relationships with travel agents, working to develop their businesses, and providing ongoing incentives to encourage agents to actively secure new business.
  • Designing product and service packages to meet evolving customer needs and market trends.
  • Leading the development and delivering of engaging training programs designed to build capacity and capabilities among the staff of Consolidated Travel’s agent channel partners.

Sales Executive/ Reservation and Ticketing Officer (Western Australia)

United Airlines- GSA Walshe Group
02.1999 - 02.2006

Manager / Assistant Manager / Travel Consultant

Rispoli World Travel
02.1990 - 01.1999

Education

Advanced Certificate (Diploma) - Travel & Tourism

Central Metropolitan Institute of TAFE
Perth, WA
01.1995

Travel & Tourism Traineeship -

TAFE (Metropolitan Campus)
Perth, WA
01.1990

Year 11 -

Lumen Christi College
Martin, WA
01.1988

Skills

  • Channel marketing expertise
  • Sales executive representation
  • Product and service innovation
  • Presentation skills
  • Internal training facilitation
  • GDS proficiency: Galileo, Amadeus, Sabre
  • CRM expertise: HubSpot and Salesforce
  • MYOB proficiency: business, job costing, CRM
  • Microsoft Office proficiency
  • Professional sales networking
  • Business development strategies
  • Fares and ticketing knowledge
  • Customer service excellence
  • Strategic planning

Awards

NTIA Awards - Sales Executive (Airline); National Travel Industry Awards (AFTA) (2019),

Sales Achievement for Growth Award; Finnair International (2018),

National Best Sales Executive; United Airlines (2004),

Winner; Brian Pateman Travel Consultant Frontliners Award (1998), Outstanding Achievement Award (Traineeship); Department of Employment & Training (1990), Meritorious Achievements Book Prize; Central Metropolitan College (1991), Finalist, WA Trainee of the Year Awards; TAFE Western Australia (1990), Top Trainee of the Year Award; Australian Institute of Travel & Tourism / TAFE (1989)

KEY ATTRIBUTES

  • Diverse professional experience across a wide range of sales and business development, channel marketing, training and professional development leadership, and operations management roles.
  • Demonstrated capacity to develop and manage sales, marketing and business development channels, providing ongoing training, presentations, support, guidance and advice to commercial partners.
  • Extensive experience in product and service development roles, with an ability to design, develop and launch unique and on-trend product packages to meet customer requirements.
  • Ability to engage with external stakeholders, establish valuable commercial partnerships, manage partnership agreements and expectations, and work collaboratively to deliver excellent results.
  • Consistently outstanding commercial performance recognised by commendations and awards, including winning the prestigious, The National Travel Industry Award in 2019- Best Sales Executive Airline, often referred to as the ‘Oscar of Travel Industry’.
  • Comprehensive working knowledge of travel and tourism sectors, with extensive experience in airline travel business development and channel marketing roles.
  • Extensive experience developing and delivering engaging training and education content, with experience managing training programs for new products and services.
  • Commitment to collaborative teamwork and the achievement of shared goals and targets.

Timeline

Sales Manager

Batik Air - GSA Airline Rep Services
03.2023 - Current

Customer Service Representative

Wren Oil
10.2021 - 02.2023

Business Development Manager (Western Australia and South Australia)

Finnair - GSA Airline Marketing Australia
01.2012 - 04.2021

Sales Executive / Trainer

Consolidated Travel
03.2005 - 01.2012

Sales Executive/ Reservation and Ticketing Officer (Western Australia)

United Airlines- GSA Walshe Group
02.1999 - 02.2006

Manager / Assistant Manager / Travel Consultant

Rispoli World Travel
02.1990 - 01.1999

Advanced Certificate (Diploma) - Travel & Tourism

Central Metropolitan Institute of TAFE

Travel & Tourism Traineeship -

TAFE (Metropolitan Campus)

Year 11 -

Lumen Christi College

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Lisa Manera