Summary
Overview
Work History
Education
Skills
References
Awards
Timeline
Generic
Lisa Thomas

Lisa Thomas

Burleigh Heads,Australia

Summary

Over 25 years of experience in the Tourism and Hospitality Industry, specializing in strategy development and implementation to exceed performance expectations. Proven track record in driving results and maximizing revenue opportunities through strong client relationships and market trend analysis. Recognized as a passionate sales leader dedicated to continuous growth and development in the sector.

Overview

31
31
years of professional experience

Work History

Sales Manager - QLD & VIC

Sheraton Grand Mirage Resort
Gold Coast, Australia
08.2023 - Current
  • Sourced group business from QLD and VIC markets to expand revenue streams.
  • Converted enquiries in alignment with sales strategy, achieving business objectives.
  • Cross-sold into other Marriott International properties globally, enhancing brand presence.
  • Reported on active leads within sales pipeline for strategic decision-making.
  • Attended trade shows and conducted familiarization visits to promote offerings.
  • Solicited past, lost, or declined business to identify future opportunities.
  • Conducted site inspections to facilitate business conversion.
  • Assisted DOSM with preparation of monthly owners report and goal setting using Global Goal Tool.

Assistant Director of Sales

JW Marriott Gold Coast Resort & Spa
Gold Coast, Australia
11.2021 - 06.2023
  • Executed strong leadership to motivate team and drive measurable results.
  • Analysed data and market trends, implementing strategies to meet financial targets.
  • Collaborated with catering team to optimize free-sell opportunities aligned with sales strategy.
  • Utilised effective negotiation and creative selling techniques to maximize revenue.
  • Assisted DOSM in budget preparation and forecasting projections.
  • Supported DOSM with Top Line Review and owner presentations.
  • Established team goals and performance metrics using Global Goal Tool.
  • Reported monthly on results and team activities for performance evaluation.
  • Facilitated pre-opening operations for hotel transition to luxury brand under Marriott International.
  • Negotiated contracts and managed relocations in response to renovation announcements.

Business Development Manager

Surfers Paradise Marriott Resort & Spa
Surfers Paradise, Australia
01.2018 - 11.2021
  • Established successful relationships within target markets to enhance sales opportunities.
  • Managed sales pipeline, prioritizing conversion rates for increased revenue.
  • Conducted site inspections and familiarization trips to showcase offerings.
  • Negotiated contracts with clients to maximize sales through effective influencing techniques.
  • Attended networking events and trade shows to expand professional connections.
  • Worked closely with event management, ensuring clear communication for event turnover to operations.
  • Prepared monthly reports detailing conference and event activities along with analytical insights.

Sales Manager

Gold Coast Turf Club & Event Centre
, Australia
02.2015 - 01.2018
  • Introduced new 2,000m Queensland Government Event Centre to enhance venue offerings.
  • Negotiated contracts and coordinated event planning for Commonwealth Games.
  • Developed comprehensive marketing campaigns, collateral, proposals, and Event Orders for non-race day events.
  • Scheduled detailed Event Management timelines to ensure timely execution.
  • Prepared scaled floorplans to facilitate effective event layout.
  • Liaised with internal and external stakeholders to guarantee successful event delivery.
  • Compiled post-event reports and analytical summaries for Executive team review.
  • Conducted site inspections and represented organization at trade shows.

Various Roles

Village Roadshow Theme Parks & Sea World Resort
, Australia
08.1994 - 02.2015
  • Commenced career in Junior Administration role within International Marketing for one year.
  • Coordinated shows and entertainment over seven years, enhancing event execution.
  • Served as Executive Assistant to Project Manager for three years, supporting project delivery.
  • Contributed to Sales and Marketing efforts for seven years, driving revenue growth.
  • Participated in Destination Trade Shows and conducted familiarization programs to attract new clients.

Education

Certificate - Travel & Tourism

Murwillumbah Technical College
12.2022

Future Forward Talent Program -

Marriott International
12.1992

Skills

  • Coaching & Mentoring
  • Collaboration
  • Relationship building
  • Strategic thinking
  • Influencing
  • Negotiation
  • Lead generation
  • Market analysis
  • Budget preparation
  • Sales strategy
  • Contract negotiation
  • Sales forecasting
  • Team leadership
  • Advanced knowledge of CITY
  • Proficient in Opera PMS

References

  • Brendan McAllister, Prestige Wealth Management, 0411 026 427, brendan@prestigewm.com.au
  • Nathan Gadd, Marriott International, 0408 035 547, nathan.gadd@sheraton.com

Awards

  • Marriott International Top Performer, 12/2022
  • MI Leads ELITE Club

Timeline

Sales Manager - QLD & VIC

Sheraton Grand Mirage Resort
08.2023 - Current

Assistant Director of Sales

JW Marriott Gold Coast Resort & Spa
11.2021 - 06.2023

Business Development Manager

Surfers Paradise Marriott Resort & Spa
01.2018 - 11.2021

Sales Manager

Gold Coast Turf Club & Event Centre
02.2015 - 01.2018

Various Roles

Village Roadshow Theme Parks & Sea World Resort
08.1994 - 02.2015

Certificate - Travel & Tourism

Murwillumbah Technical College

Future Forward Talent Program -

Marriott International

Similar Profiles

CREATE PROFILE
Lisa Thomas