Lisa Vizek

Responsible for global e-commerce and CRM strategy, driving digital revenue, customer acquisition, conversion and retention across international markets. Lead Shopify Plus, CRM/email, SMS, SEO and digital optimisation, managing internal teams and external agency partners to continually enhance the customer experience and identify opportunities for growth.

• E-Commerce Strategy: Develop and execute global e-commerce strategy across regional and international markets, overseeing Shopify Plus, product lifecycle, UX, conversion optimisation and online trading.
• CRM & Lifecycle: Own CRM strategy across email and SMS, setting the direction for campaigns, flows and database acquisition. Oversee execution to create a connected online and in-store customer experience. Launched the company’s first SMS marketing program.
• SEO & Organic Growth: Lead global SEO strategy alongside specialist agencies, overseeing technical SEO, site performance, content optimisation and emerging search opportunities including GEO and AI-driven discovery.
• Agency & Digital Innovation: Manage website development, SEO and IT partners, overseeing priorities, budgets and delivery. Work closely with agencies and Shopify partners to identify emerging technologies, trends and opportunities.
• Commercial & Team Leadership: Own e-commerce budgets, KPIs and performance reporting, using analytics to drive conversion, revenue and retention. Lead two direct reports and collaborate with senior marketing, creative, retail and cross-functional teams.

During my time at Billabong, I progressed through several e-commerce roles, with the majority of my tenure as E-Commerce Manager & Buyer. I led the e-commerce team and managed the website, product strategy and buying, while helping establish new processes, trading strategies and platform capabilities to drive significant online growth.

• E-commerce Growth & Leadership: Managed the Billabong Australia e-commerce site and led a team of three, including a Junior Buyer and two E-commerce Merchandisers, contributing to 400%+ growth in e-commerce GM$.
• E-commerce Buying Strategy: Developed and implemented Billabong Australia’s first dedicated e-commerce buying strategy across all genders and categories, covering seasonal ranges, monthly product injections, SMUs and online exclusives.
• Online Merchandising & Differentiation: Developed online-exclusive buying and dropship segmentation strategies to create differentiation and optimise the product assortment for e-commerce.
• Trading & Performance: Developed weekly, monthly and annual trading reports, using performance insights to drive site, stock, content, product and design decisions and identify opportunities for growth.
• Go-to-Market Strategy: Led the online GTM strategy, translating brand and product stories across the website, email, paid search and social channels. Established the brand’s first e-commerce-specific campaign shoots, which became some of the highest-performing campaigns for the e-commerce channel.
• Promotional Strategy: Planned and executed key promotional activity, monitoring performance and optimising campaigns to maximise commercial results.
• CRM & Customer Growth: Partnered with the CRM team to grow the customer database, improve engagement and reduce unsubscribes, with a strong focus on growing the loyalty database.

Managed the Rivers e-commerce business, overseeing financial planning, analysis and trading, and website merchandising. Led website content and EDM strategy to drive online performance, optimise the customer experience and support commercial growth. Responsible for budgets, forecasting and weekly analysis across key metrics including sales, margin, traffic, conversion and UPT, while leading promotional campaigns, third-party affiliate partnerships and online exclusive events. Collaborating closely with product and creative teams, this work contributed to strong business growth, delivering +45% sales growth and +58% gross margin growth year-on-year.

Managed the inventory and financial performance of the Men’s and Women’s Intimates and Swimwear categories. Partnered closely with Buying to develop seasonal ranges and optimise inventory investment, profitability and product flow. Developed financial and inventory plans, monitored in-season performance and used historical insights to inform future strategies and minimise markdowns. Delivered strong commercial results, including +21% YoY sales growth and +32% YoY gross margin growth for the S15 Intimates category, exceeding sales budget by 3% and gross margin budget by 14%.