Summary
Overview
Work History
Education
Skills
Other Employment (1994-2015)
References
Timeline
Generic

Lisa Wilson

Mount Duneed,VIC

Summary

Focussed experience in overseeing digital marketing for growing organisations. Solid understanding of search engine optimisation (SEO) and keyword placement. Ability to translate/edit technical data and product specifications into published documents for internal/external purposes. Excellent communicator able to converse, negotiate and build relations with customers, employees, volunteers and stakeholders. Adept at learning new technology systems and able to work efficiently, autonomously and to deadline.

Overview

24
24
years of professional experience

Work History

Digital Marketing Manager

Barrier Group
11.2015 - Current


  • Develop and implement successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Optimise content strategy across multiple channels to support search engine rankings, and brand recognition.
  • Analysis of competitor activity in the marketplace.
  • Improve page content, keyword relevancy, and branding to achieve search engine optimisation goals.
  • Conduct keyword research for all digital marketing channels, ensuring content aligns with user intent and search trends.
  • Create and develop visual media marketing tools such as product videos and animations.
  • Increase customer engagement through social media.
  • Create marketing content such as blogs, case studies, promotional materials, and advertisements for social media.

Operations Manager

Dogs4Jobs
05.2021 - Current
  • Oversee administrative operations within the dog rescue organisation.
  • Liaise directly with the CEO to address issues, provide regular reports and assist with decision making.
  • Communicate with multiple teams of volunteers to ensure their allocated tasks are completed.
  • Provide support and advice to volunteers.
  • Negotiate and respectfully resolve issues with adopters and/or volunteers.
  • Grow social media followers with engaging and uplifting posts/stories around pre and post adopted dogs.
  • Clearly communicate procedures and policies to existing and new volunteers.

Manager

Flight Centre Travel Group
06.2008 - 07.2015
  • Navigating a fast paced environment governed by daily deadlines and sales commission targets.
  • Accomplishing multiple tasks within established timeframes.
  • Resolution of customer complaints with suitable outcomes and minimal financial loss.
  • Calmly and quickly assisted customers mid-travel in times of personal emergency or devastating global events.
  • Cross-training existing employees to maximise team performance.
  • Mentoring junior team members for career advancement, fostering a pipeline of future leaders within the organisation.
  • Establish performance goals for employees and provided feedback on methods for reaching those milestones.
  • Responsible for the stores profit and loss reports, aiming to balance expenses and reach sales targets each month.

Manager

Swords Wines
08.2003 - 07.2004
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Improved customer satisfaction through staff training in customer service and product knowledge.

Store Manager

Sanity Music
03.2002 - 08.2003
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

Manager

The Hop And Vine Beer & Specialty Wine Store
03.2000 - 01.2002
  • Collaborated with suppliers to secure competitive pricing and exclusive products, offering customers unique value propositions.
  • Optimized store layout for improved visibility of high-margin items, contributing to increased revenue generation.
  • Spearheaded inventory management for the wine department, ensuring adequate stock levels and product variety.

Education

Western Heights Secondary College
Geelong, VIC

Skills

  • Content and Campaign Marketing Strategy
  • Web Publishing
  • Copywriting, Editing, Translating Technical Data
  • Keyword Analysis & SEO Strategies
  • Social Media Management
  • Communication and Negotiation
  • Problem-Solving
  • Team Leadership
  • Customer Service
  • Operations Management

Other Employment (1994-2015)

  • Swords Wines - Store Manager (Geelong)
  • Sanity Music - Store Manager (Geelong)
  • Hop & Vine Wine Store - Store Manager (Vancouver, Canada)
  • Moondyne Joe's - Bartender (Fremantle)
  • The Tea Clipper Pub - Bartender (London, England)
  • The Cleddau Bridge Hotel - Bartender (Pembroke, Wales)
  • Ford Motor Company - Traineeship (Geelong)

References

Sharon Busuttil, Area Leader / Flight Centre Travel Group, 0418 546 969

Peri Chappell, CEO & Founder / Dogs4Jobs, 0422 043 080

Timeline

Operations Manager

Dogs4Jobs
05.2021 - Current

Digital Marketing Manager

Barrier Group
11.2015 - Current

Manager

Flight Centre Travel Group
06.2008 - 07.2015

Manager

Swords Wines
08.2003 - 07.2004

Store Manager

Sanity Music
03.2002 - 08.2003

Manager

The Hop And Vine Beer & Specialty Wine Store
03.2000 - 01.2002

Western Heights Secondary College

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Lisa Wilson