Lisa Wilson
Mount Duneed,Victoria
Summary
- Excellent communicator able to converse, negotiate and build relations with customers, employees, volunteers and stakeholders.
- Proven record of leading teams and mentoring junior staff.
- Ability to translate/edit technical data and product specifications into published documents for internal/external purposes.
- Adept at learning new technology systems.
- Able to work efficiently, autonomously and to deadline.
- Focused experience in overseeing digital marketing for growing organisations.
Overview
21
21
years of professional experience
Work History
Content Designer
Department of Health and Aged Care
07.2024 - Current
- Writing clear, simple and consistent web content that is in line with Australian Government standards, including the Style Manual and Web Content Accessibility Guidelines (WCAG).
- Working collaboratively with subject matter experts to determine need, propose solutions, and negotiate on language and clearances.
- Creating and editing webpages using GovCMS.
- Designing information architectures and content hierarchy in collaboration with other experts in the team.
- Assessing and prioritising job requests to ensure the timely delivery of work.
- Contributing to the strategic direction of content design at the department, in line with our content strategy.
Operations Manager
Dogs4Jobs
05.2021 - Current
- Oversee administrative operations within the dog rescue organisation.
- Liaise directly with the CEO to address issues, provide regular reports and assist with decision making.
- Communicate with multiple teams of volunteers to ensure their allocated tasks are completed.
- Provide support and advice to volunteers.
- Interview and recruit new volunteers.
- Negotiate and respectfully resolve issues with adopters and/or volunteers.
- Grow social media followers with engaging and uplifting posts/stories.
- Clearly communicate procedures and policies to existing and new volunteers.
Digital Marketing Manager
Barrier Group
11.2015 - 07.2025
- Develop and implement successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimise content strategy across multiple channels to support search engine rankings, and brand recognition. Analyse competitor activity in the marketplace.
- Improve page content, keyword relevancy, and branding to achieve search engine optimisation goals.
- Conduct keyword research for all digital marketing channels, ensuring content aligns with user intent and search trends.
- Create and develop visual media marketing tools such as product videos and animations.
- Increase customer engagement through social media.
- Create marketing content such as blogs, case studies, promotional materials, and advertisements for social media.
- Create clear and concise training resources for employees.
Manager
Flight Centre Travel Group
06.2004 - 06.2015
- Navigating a fast paced environment governed by daily deadlines and sales commission targets.
- Accomplishing multiple tasks within established timeframes.
- Resolution of customer complaints with suitable outcomes and minimal financial loss.
- Calmly and quickly assisting customers mid-travel in times of personal emergency or devastating global events.
- Cross-training existing employees to maximise team performance.
- Mentoring junior team members for career advancement, fostering a pipeline of future leaders within the organisation.
- Establishing performance goals for employees and provided feedback on methods for reaching those milestones.
- Creating the stores profit and loss reports, aiming to balance expenses and reach sales targets each month.
Education
Western Heights Secondary College
Skills
- Content and campaign marketing strategy
- Web publishing
- Content writing, editing, translating technical data
- Keyword analysis & SEO strategies
- Social media management
- Communication and negotiation
- Problem-solving
- Team leadership
- Customer service
- Operations management
OTHER EMPLOYMENT (1994-2004)
- Swords Wines - Store Manager (Geelong)
- Sanity Music - Store Manager (Geelong)
- Hop & Vine Wine Store - Store Manager (Vancouver, Canada)
- Moondyne Joe's - Bartender (Fremantle)
- The Tea Clipper Pub - Bartender (London, England)
- The Cleddau Bridge Hotel - Bartender (Pembroke, Wales)
- Ford Motor Company - Traineeship (Geelong)
Timeline
Content Designer
Department of Health and Aged Care
07.2024 - Current
Operations Manager
Dogs4Jobs
05.2021 - Current
Digital Marketing Manager
Barrier Group
11.2015 - 07.2025
Manager
Flight Centre Travel Group
06.2004 - 06.2015
Western Heights Secondary College
Similar Profiles
Sebastian Langdon-MacmillanSebastian Langdon-Macmillan
Delegate, National Autism Health Roadmap Forum at Department Of Health And Aged CareDelegate, National Autism Health Roadmap Forum at Department Of Health And Aged Care
Ruby LipscombeRuby Lipscombe
Customer Service Officer at Government Department of Health and Aged CareCustomer Service Officer at Government Department of Health and Aged Care
Jacob BaxterJacob Baxter
Logistics Officer at Department of Health and Aged CareLogistics Officer at Department of Health and Aged Care
Jackie LawtonJackie Lawton
APS4 Executive Assistant at Department of Health and Aged CareAPS4 Executive Assistant at Department of Health and Aged Care
ALISHA STEVENALISHA STEVEN
Client Services Officer at MULCAHY & CO. LENDING GEELONGClient Services Officer at MULCAHY & CO. LENDING GEELONG