Lisa Jane Maguire
Brisbane,QLD
Summary
Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Ferrari Brisbane (Sime Darby)
12.2020 - Current
- Developed, organised and implemented local marketing & media activities/events, evaluated results of each marketing activity, and conduct post-event analysis report for both Sales & Aftersales
- Control and execution of annual marketing budget
- Acquired prospective customers through marketing events and promoted customer loyalty
- Coordinate and update of Dealer website content
- Content creation & coordination of social media plan as relevant within Ferrari guidelines
- Management of CRM
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Develop Experience Manager with guidance and on job training
EA & Corporate Account Manager
Brisbane BMW (Sime Darby)
01.2018 - 12.2020
- Management of BMW, MINI & Volvo Corporate Programs
- Creating & supporting client retention strategies for both existing corporates & new businesses
- Working with Sales manager and DP to identify and create new business opportunities
- Setting and attending appointments with potential prospective businesses
- Presenting Programme benefits & inclusions to appropriate entities
- Attending industry events and conferences to maintain a robust network
- Management of press vehicle fleet & liaising with Journalists
- Corporate Events/Trade Shows/Sponsorshi8ps
- Supervision of Reception Manager & Reception team
- Provide support to Dealer Principal and Head of Ops
- Coordinate & manage diaries for Dealer Principal
-
Marketing & Events Coordinator
Ferrari Brisbane (Sime Darby)
01.2016 - 01.2018
- Assist Marketing Manager with development of annual events & promotion strategy
- Management of CRM
- Assist with creation and management of all event & sponsorship activities
- Identify opportunities for the brand via sponsorships, co-branding campaigns & promotions
- Creation of content for social media
Customer Service & Events Coordinator
Brisbane BMW (Sime Darby)
06.2015 - 01.2016
- Sales log management & customer communication
- Management of sales leads & enquiry
- Liaising with senior Management & external clients
- Handling of customer complaints & providing appropriate solutions
- Data preparation, interpretation & analysis
- Assisting the Marketing team with the coordination & planning of events
Executive Assistant
Brighton BMW
01.2014 - 06.2015
- HR Coordinator
- Supervised Reception team of 5 staff
- Attend weekly Management meetings
- Coordinate all dealership functions, as well as onsite & offsite executive conferences
- Coordinate & manage Dealer Principal's diary
- Facilitate & manage all required dealership maintenance
- Chairperson for OH&S board
- First Aid Representative
- Coordinate activity planning and task deadlines to meet priorities
- Word processing/document drafting of internal & external correspondence
State Account Manager
DMC Promotions
01.2013 - 01.2014
- Event Management
- Relationship Management
- Identifying, qualifying & converting new business opportunities
- Creating & fostering relationships with key client contacts
- Management of promotional team of 20 staff
Customer Relations Liaison
Lamborghini Brisbane & Brisbane BMW
01.2012 - 01.2013
- Customer Communications
- Liaising with senior Management & external clients
- Handling of customer complaints & providing appropriate solutions
- Data preparation, interpretation & analysis to compile weekly & monthly performance reports
- Representing the dealership at corporate events & trade shows
Education
Bachelor of Business - Marketing & Public Relations
Queensland University of Technology
Brisbane11.2012
Certificate III - Business Administration
Sarina Russo College
Brisbane11.2000
High School Diploma -
Mt St Michael's College
Brisbane11.1999
Skills
- Event Management
- Corporate Communications
- Marketing strategies & campaigns
- Public and Media Relations
Timeline
Marketing Manager
Ferrari Brisbane (Sime Darby)
12.2020 - Current
EA & Corporate Account Manager
Brisbane BMW (Sime Darby)
01.2018 - 12.2020
Marketing & Events Coordinator
Ferrari Brisbane (Sime Darby)
01.2016 - 01.2018
Customer Service & Events Coordinator
Brisbane BMW (Sime Darby)
06.2015 - 01.2016
Executive Assistant
Brighton BMW
01.2014 - 06.2015
State Account Manager
DMC Promotions
01.2013 - 01.2014
Customer Relations Liaison
Lamborghini Brisbane & Brisbane BMW
01.2012 - 01.2013
Bachelor of Business - Marketing & Public Relations
Queensland University of Technology
Certificate III - Business Administration
Sarina Russo College
High School Diploma -
Mt St Michael's College
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