Enoch Perazim
South Cairns,Australia
Summary
Dynamic and results-oriented Sales Director with a proven track record in executive management, board-level leadership, and delivering high-impact sales strategies across domestic and international markets. Expert in developing and executing strategic business plans, driving revenue growth, and fostering high-performance sales teams. Adept at managing profit and loss, balance sheets, and operational planning to maximize profitability. Known for building lasting stakeholder relationships, leading market penetration initiatives, and driving organizational success through innovative approaches. Fluent in multiple languages, facilitating effective global business communication.
Australian Citizen, married. Enjoys yard gardening, fishing, DIY home projects leisure travelling, helping needy and poor and attending Mass at St Monicas Cathedrawl with wife.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Manager
Lockhart River Arts Indigenous Corporation
Lockhart River, Australia
01.2016 - 07.2024
- Directed sales and operations for Indigenous art promotion locally and internationally, achieving up to 33% net growth in targeted markets
- Secured long-term federal and state funding grants totalling AUD$2 million over 4 year multiyear funding agreement, ensuring organizational sustainability and growth
- Managed strategic business relationships with international markets, including the USA, Singapore, Switzerland, and France, driving global brand recognition
- Developed and implemented a comprehensive 5-year business plan, increasing sales growth across national and international events
- Oversaw profit and loss accountability, balance sheet management, and sales operational planning to enhance organizational efficiency
- Introduced a workplace mental health strategy, enhancing employee well-being and productivity
Sales Manager (Domestic & International)
Lockhart River Arts Indigenous Corporation
, Australia
01.2014 - 01.2016
- Spearheaded sales operations, significantly expanding market reach through effective engagement with global galleries and art events
- Oversaw logistics and developed innovative wholesale and retail models to enhance profitability
- Championed customer-centric approaches that improved client satisfaction and retention
Retail Team Member
Woolworths
11.2011 - 01.2014
Regional Sales Manager
Coca-Cola Europacific Partners PNG
, Papua New Guinea
01.2009 - 06.2011
- Led a team of 12 Area Sales Managers to exceed sales targets and optimize distribution logistics, reducing operational costs
- Implemented strategies to enhance market share, contributing to regional sales growth
- Streamlined operational processes, increasing efficiency and revenue
Regional Sales Manager
Colgate-Palmolive
, Papua New Guinea
04.2007 - 01.2009
- Oversaw regional sales operations, driving market penetration and achieving significant revenue increases
- Cultivated strong distributor relationships to ensure optimal product availability
- Developed sales strategies that aligned with regional market demands
Sales Manager (Lae & Madang Regions)
Coca-Cola Europacific Partners PNG
, Papua New Guinea
03.2006 - 04.2007
- Managed 16 Area Sales Managers, enhancing regional distribution efficiency and expanding market presence
- Worked collaboratively with distributors to promote flagship products
- Achieved consistent sales growth through targeted initiatives
Key Accounts Manager
Coca-Cola Europacific Partners PNG
, Papua New Guinea
08.2004 - 03.2006
- Strengthened relationships with key accounts, ensuring consistent revenue growth and client satisfaction
- Negotiated contracts to secure favorable terms and long-term partnerships
Assistant Regional Sales & Marketing Operations Manager
South Pacific Brewery (Heineken)
, Papua New Guinea
11.1997 - 08.2004
- Managed five Regional Sales Managers, overseeing operations with daily net asset values exceeding AUD$7 million
- Enhanced market visibility through targeted marketing campaigns and strategic partnerships
- Played a key role in regional sales and marketing strategy development
Education
Certificate II in Information Digital Media & Technology -
Barrier Reef Institute of TAFE
Townsville, QLD01.2013
Diploma of Justice Studies -
Barrier Reef Institute of TAFE
Townsville, QLD01.2012
Certificate III in Business Administration -
Barrier Reef Institute of TAFE
Townsville, QLD01.2012
Certificate II in Business -
Barrier Reef Institute of TAFE
Townsville, QLD01.2011
Skills
- Leadership in Sales Management
- Target Market Entry, Identification, Development, viable sustainability
- Business Development
- Account Management
- Sales Revenue Growth
- Effective communication
- Grant management
- Sales forecasting
- Market analysis
- Customer relationship management
- Business development
- Market expansion
- Employee training
- Project management
- Profitability Optimization
- P&L Management
- Balance Sheet Management
- Sales Operational Planning
- Team Leadership
- Staff Learning Initiatives
- Collaborative Partnerships
- Partnership Building
- International Business Expansion
- Localization
- Negotiation and Conflict Resolution
- Effective Conflict Management
- Governance
- Risk Management
- Compliance Strategies
Certification
- Current National Police Criminal Clearance Certificate
- Current Blue Card (Working with Children in Queensland)
- Full Open Class Driving License (Queensland)
Accomplishments
- Finalist Certificate, Bendigo Bank and Queensland Government Community Group of the Year, 2022
- Authored policy and procedure manuals to improve operational efficiency.
- Successfully developed a Mental Health Strategy, fostering a supportive work culture.
- Consistently achieved and exceeded sales targets across multiple roles.
Languages
- Creole (Professional)
- Bahasa Indonesia (Professional)
- Tok Pisin (Professional)
- Bahasa Malay (Professional)
- Bahasa Singapore (Professional)
References
Available upon request.
Hobbies and Interests
- Spending quality time with my wife and family
- Gardening
- Fishing
- DIY home projects
- Attending mass at St Monica’s Cathedral in Cairns
- Helping the needy
- Occasionally skydiving
Keyareasofexpertise
- Strategic Sales Leadership & Market Penetration
- Business Development & Account Management
- Revenue Growth & Profitability Optimization
- P&L and Balance Sheet Management
- High-Impact Sales Operational Planning
- Team Leadership, Training & Development
- Stakeholder Relationship & Partnership Building
- International Market Expansion & Localization
- Negotiation & Conflict Resolution
- Governance, Risk & Compliance Strategies
Personal Information
- Citizenship: Australian Citizen
- Marital Status: Married
Timeline
Manager
Lockhart River Arts Indigenous Corporation
01.2016 - 07.2024
Sales Manager (Domestic & International)
Lockhart River Arts Indigenous Corporation
01.2014 - 01.2016
Retail Team Member
Woolworths
11.2011 - 01.2014
Regional Sales Manager
Coca-Cola Europacific Partners PNG
01.2009 - 06.2011
Regional Sales Manager
Colgate-Palmolive
04.2007 - 01.2009
Sales Manager (Lae & Madang Regions)
Coca-Cola Europacific Partners PNG
03.2006 - 04.2007
Key Accounts Manager
Coca-Cola Europacific Partners PNG
08.2004 - 03.2006
Assistant Regional Sales & Marketing Operations Manager
South Pacific Brewery (Heineken)
11.1997 - 08.2004
Certificate II in Information Digital Media & Technology -
Barrier Reef Institute of TAFE
Diploma of Justice Studies -
Barrier Reef Institute of TAFE
Certificate III in Business Administration -
Barrier Reef Institute of TAFE
Certificate II in Business -
Barrier Reef Institute of TAFE
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