Lisha Hayierjiang

• Investment Research: Conducted industry research and trend analysis, focusing on semiconductors, apparel, military, and chemical pharmaceuticals. Collected and analyzed data to assess industry development trends and market prospects.
• A-Share Market Monitoring and Reporting: Monitored the A-share market dynamics in real-time and wrote daily monitoring reports. Analyzed market trends and individual stock performance to support investment decisions.

• Data Collection, Organization, Monitoring, and Analysis: Managed data monitoring and reporting for 9 projects, providing data support for production and consumption decisions. Covered creator ecosystem, project content ecosystem, and topic ecosystem, including popular categories like film and outdoor activities. Monitored celebrity activity, identified potential quality creators and posts, and tracked trending topics. Built and maintained 6 exclusive databases for celebrity operations.
• Goal Setting and Strategic Business Planning: Participated in setting 3 bi-monthly OKRs and 2 departmental business adjustments. Monitored industry trends and competitor dynamics through industry reports and platform research. Analyzed internal business trends to identify pain points and growth opportunities, formulating reasonable OKRs and business plans. Contributed to writing project SOPs post-project completion to accumulate business development experience.
• Content Production and User Relationship Management: Organized official topic activities and popular directions on the platform, providing ideas and suggestions for celebrities' posts. Helped celebrities build personalized Xiaohongshu IP images through traffic placement and content suggestions. Assisted supervisors in maintaining industry cooperation relationships with celebrity users and brokerage firms.

• User Interviews: Participated in 3 user interview projects, covering consumer goods and dating markets. Conducted phone interviews to guide users in filling out questionnaires and summarized user insights.
• Data Collection and Analysis: Participated in 2 data scraping projects, focusing on e-commerce price comparison and internet content production data comparison. Collected data from various platforms and used Excel to summarize and analyze the data, providing data-driven recommendations for project direction.

Annual Audit of Listed Companies: Participated in the preparation of financial statements for the listed company Xiyuchun. Responsibilities included accounts receivable confirmation, inventory counting, and other basic tasks.