Lixin Tang

Co-Founder & Marketing Director

LOC MEDIA

November 2023 - Present

Company Overview:

Established LOC MEDIA in November 2023, located in Sydney, as a full-service advertising agency specializing in integrated marketing concepts, small to medium-sized offline event planning and management, social media account operation, influencer marketing, digital strategy planning & communication, etc. Dedicated to providing clients with comprehensive marketing services based on brand value and results-oriented approaches. Established strategic partnerships with local teams in Singapore, Malaysia, and China to offer media support across multiple regions. Assisted Chinese local brands in expanding to Australia and helped Australian local brands tap into the Chinese market through social media.

Key Responsibilities:

Marketing Strategy Development

• Tailored marketing strategies for brands to maximize exposure on Chinese social media and achieve business goals.

Influencer Marketing

• Leveraged an extensive network of influencers in China, Australia, Singapore, and Malaysia to match suitable influencers for brand promotion, achieving optimal results.

Social Media Account Management

• Managed and optimized the brand's social media accounts to effectively engage with target audiences and increase brand awareness.

Digital Advertising Platforms:

• Utilized digital marketing technologies to assist cross-border brands in precisely reaching potential users and influencing their purchasing decisions.

Content Creation:

• Created high-quality content capturing trends on both Western and Chinese social media platforms to rapidly increase brand exposure and enhance audience engagement.

Event Planning:

• Conceptualized and executed creative and impactful events to increase brand awareness, foster customer relationships, and boost participation.

Major Marketing Projects:

Within six months of establishment, executed marketing campaigns for brands in six sectors, including real estate, catering, dental, bookstore, cultural tourism, and electronics.

Real Estate

· Annual marketing consultation for PW Realty.

· Media content planning for Thai Dusit International Group's real estate & hotel.

Tourism

· Quarterly full-case media planning for Cuba's Official Promotion Centre.

· Fit For Future Travel Agency's annual marketing consultation & online advertising.

Catering

· Annual Red Book account management for L.E Catering.

· Annual Red Book account management1411 Creative Canteen.

Appliances

· A 30-member influencer marketing campaign for a new product launch event at Hisense Appliances Melbourne store.

Offline Event Planning

• Organized the "Real Estate Training Camp 3-Day Program" for PW REALTY in 2023, including event planning, advertising creation, and media promotion, attracting 80 registrations.

• Planned and executed the "80s vs. 90s Social Event" for five sessions, inviting participants from different generations and industries to discuss workplace life, personal growth, and entrepreneurship topics, achieving high-quality social interaction and resource sharing.

Company Achievements
Became the secondary agency for overseas advertisements of XiaoHongShu, one of the most influential social platforms in China, in March this year.

Team Management

• Assisted in managing a team of 7 members, conducting monthly sales, project, and marketing knowledge training to enhance the team's professionalism and service quality.

Sales & Marketing Planning

• Through regular market research and analysis of competitor products, the team will be able to develop appropriate sales strategies and media content planning for the current period of buyer demand.
• Based on sales targets, regularly planned and executed marketing events, including three lead-planned events and assistance in planning eight others, resulting in increased brand visibility and sales.

Market Expansion

• Expanded into new markets and developed new clients through business referrals in various sectors, such as real estate transfer lawyers, bank loan managers, immigration consultants, and media companies, demonstrating strong communication skills and teamwork abilities.

Real Estate Project Seminar

• Orchestrated the planning of a real estate project seminar for 35 attendees independently.
• Managed pre-event planning, media content planning, poster and flyer design, and post-event sales progress tracking.
• Achieved the significant outcome of securing 4 deposits during the seminar.

Real Estate Sales Recruitment Seminar

• Led the planning of the company's real estate sales recruitment seminar.
• Independently conceptualized the event, organized logistics, and devised media content strategies.
• Collaborated with the team to design promotional materials and execute multi-channel online promotions.
• Successfully generated 80 enquiries as a result of the seminar.

WeChat Community Customer-Building Program

• Collaborated with Hot Mommy Media Agency to establish a WeChat community customer-building program.
• Launched an advertisement campaign for the "0 Deposit House & Land Project", achieving substantial engagement.
• Responsible for content production and customer relationship management within the group.
• Conducted online sales activities with the team, resulting in 257 group members and 2 deposits converted

Property Expo

• Participated in a total of four Property Expos from 2022-2023.
• Conducted training for new joiners before each event and led them during the exhibitions.
• Contributed to achieving 500 enquiries in 2 days, resulting in the team becoming the top-performing branch in terms of customer acquisition.

2022 Greater Sydney Chinese Business Forum

• Selected as one of the company's representatives to attend the 2022 Greater Sydney Chinese Business Forum.
• Established valuable contacts and relationships with business partners across diverse sectors.
• Facilitated agreements and cooperation beneficial to the company.

Hainan Chamber of Commerce Australia's Business Events

• Assisted in the planning of Hainan Chamber of Commerce Australia's business social events.
• Responsible for refining PPT content for participants, coordinating personnel, and managing on-site setup.

Work Achievements

• 2022 Q2 Top Sales
• 2022 Q2 Best Performing Team
• 2022 Effort Award
• 2022 Private Jet Tour Award

Media Channel Expansion

• Developed multi-channel client acquisition strategies through social media platforms including XiaoHongShu, Facebook, WeChat, and Instagram.
• Successfully attracted and converted up to 100 potential clients per week from public domain traffic to private domain sales channels.

Sales Management

• Utilized consultative sales techniques to understand clients' needs and provide appropriate property recommendations, as well as advice on loans and legal policies, ensuring optimal client satisfaction post-purchase.
• Pre-selected property projects based on client requirements and provided comprehensive project explanations during site visits.

Client Relationship Management

• Established long-term cooperative relationships with clients by consistently providing high-quality services that exceeded expectations.

Work Achievements

• 2022 Q1 Rising Star Award