Amanda Mai
Los Angeles,CA
Summary
Highly Creative, Compelling, Passionate, Detail Oriented Writer, Copywriter and Board Certified Wellness Expert A highly intuitive, experienced, and passionate professional with strong writing skills, creative direction and innate healing abilities. Clear and concise writer with a keen awareness to details. Dynamic and motivated Professional with a diverse educational background and proven work ethic to guide creative concepts, marketing, copy, teams, education, programming, and training. An innovative, compassionate, and creative team-leader, with a reputation for delivering unique, effective, balanced, and strategic results. Thrives in fast paced and dynamic environments with a strong skillset to analyze complex information, manage key projects and multiple projects at once, facilitate sustainable business, develop, and grow professional relationships, identify the needs, tone and messaging of companies, departments, teams, as well as offer creative and practical solutions, all while leading diverse individuals. Out-of-the-box, entrepreneurial thinker who collaborates effectively across teams and is comfortable working in teams or independently to ensure solutions consistently meet or exceed business goals. Highly adaptable, excellent time management with the ability to prioritize and shift gears as needed. Trusted confidante and gatekeeper. Exceptional training and qualifications. Dynamic and results-oriented professional with diverse experience in crafting compelling copy that captivates audiences and drives action. Proven track record of delivering high-impact content for diverse clients across various industries. Adept at creating engaging narratives that resonate with target markets and enhance brand presence.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Scene writer and Director
Abeson Studios
01.2023 - Current
- Personally asked, hand selected by Anthony Abeson to write scenes for his classes and students to perform due to the quality of material i was creating and bringing to perform in class
- Conceptualized, wrote and directed impactful scenes, utilizing original and compelling storytelling to enhane student performances and boost engagement in acting classes
- Write scenes, cast the scenes, direct the scenes
Yoga and Fitness Instructor, meditation guide
Carmel Valley Ranch
carmel by the sea, Ca
03.2022 - Current
- Create fitness classes, yoga and meditation classes in alignment with brand and clientele
- Create copy and description of custom hypnotherapy, wellness and meditation events offering
- Leads private and group sessions
Yoga Instructor, meditation guide, intuitive holistic health practitioner
Post Ranch Inn
Big Sur, Ca
08.2021 - Current
- Private and Group Yoga, Meditation, Hypnosis, Sound Journey and Energy Balancing Sessions
- Leads private and group sessions for elite and high-profile guest
Instructor and Class Format Creator
Carmel Barre
Carmel, Ca
06.2021 - Current
Brand Manager
Joyful Health
CA
12.2020 - Current
- Create and build strong, trusting relationships with brands, vendors, and stores
- Identify brand tone and messaging
- Interact on behalf of brands with store management, directors, buyers, and store leads represented by Joyful Brokerage
- Check on product placement, sales, how to best support each brand and store individually, provide education to staff members on brands and any customers that are present at the time, check inventory of stores, develop innovative ways to increase sales and bring authentic brand awareness and messaging to customers worldwide, inquire about how the relationship is with distributor of brands, create solutions to any issues with the brand, vendor, store relationships and sales
- Create scheduling for brand management and check -ins regionally, create and organizing schedule and overseeing multiple brands, projects, and promos at the same time, keeping everything on track and everyone up to speed
- Collaborated closely with marketing teams to conceptualize and execute integrated marketing campaigns
- Ensure brand messaging, tone and marketing materials are in alignment with stores and customers
- Ensure brand awareness throughout store and department
- Provide feedback to brand on how to best market in each store, location and company for better spotlight and sales
- Increased sales of brands within my first month- reported their highest sales to date with Whole Food Markets, Erewhon, Lazy Acres and Bristol Farms
- Regional Sales Rep experience
Holistic Health Practitioner, Hypnotherapist & Strong Intuitive
I AM Elementals
Los Angeles, CA
11.2020 - Current
- Board certified holistic health practitioener/Certified Hypnotherapist
- Helps high acheivers function better, work through trauma, health ailments, limiting beliefs, perceived blocks and achieve the transformation they desire to feel better and live their intended life
- Creates custom plans and audios for each individuals intention
- Studies and applies psychology of clients individual astology of subconscious mind, patterns, behaviors, traumas, perceived blocks and successfully accomplishing goals
- Skilled Intuitive,Innate ability to identify root causes, subconscious blocks, patterns, dilemmas and solutions! Writing website copy, social media posts, blogs, newsletters and more
- ONE one ONE session, Group Sessions personal and Corporate, Retreats and Events
- Alternative therapies and practices to traditional medicine
Certified Yoga Instructor
Independent Yoga and Wellness Instructor
Santa Monica, CA
04.2016 - Current
- Completed 200 HR YTT through Yogaworks Santa Monica studying under Malachie Greves
- Worked one on one creating customized yoga classes, techniques and sessions
- Used innate healing abilities to help individuals with their goals and health needs
- Implemented nutrition advice, energy work and other holistic modalities.
Certified Master Personal Trainer & Nutrition Coach
Independent
Philadelphia, pa and Los Angeles, CA
01.2005 - Current
- Trained with Tracy Greenwood IBFF PRO for 5 consecutive years, becoming one of the top fitness and figure competitors on the east coast, earning TOP 3 NPC
- Selected to star in multiple fitness commercials for BeachBody; participated in various fitness modeling opportunities
- Research & Development, created classes and new exercises with in-depth knowledge of effective workout combinations and nutritional consulting, coaching and planning
- Served as Director of Operations, Studio Manager, Trainer Manager, Course and Class Creator for two separate fitness studios while also training private clientele
- No longer personal training- Certification and Passion still active
Licensed Cosmetologist
Independent
Philadelphia, PA, CA
01.2003 - Current
- Specialized in color formulation, styling and make-up
- Hired for high end salons for bridal parties, hair shows, fitness competitions and photo shoots in Philadelphia
- Hired for bridal parties, hair shows and photo shoots at Disney in Orlando FL
- Served a private clientele
- No longer working as a Cosmetologist- License still Active.
Holistic Health Practitioner, Educator and copywriter
Erewhon Organic Café and Grocer
Venice, CA
12.2019 - 05.2021
- Exceptional proficiency in crafting clear, concise, and engaging content across various platforms
- Partner with the Nutrition and Tonic Bar departments to develop nutritional education, copywriting and recipes for the Erewhon store and brand
- Lead training for staff, working one-on-one with individuals and in group setting in departments to educate them across products, produce, superfoods, supplements, vitamins, nutrition, holistic mind-body-soul connection, and practices and how best to connect with clients and meet their unique needs
- Developed manuals, recipe cards, quick sheets, and quizzes
- Work closely with nutrition department, creating education on each product line and brand of vitamins, supplements, flower essences, herbs, aroma therapy, produce and product through-out store and their constituents and ingredients
- Traditional and non-traditional uses of products within the departments
- Trained staff on anatomy and physiology of the human body, common symptoms of imbalance and dis-ease, how to appropriately communicate and ask appropriate questions, how to discern and guide customers to appropriate product selections for them and create personalized plans, developed manual, fact sheets and quizzes for the departments
- Kept team engaged
- Develop Professional and trustworthy relationships with brands, sales reps and brokers
- Identify brands and products that could benefit from increased attention and sales
- Schedule trainings for the nutrition team with Sales Reps and appropriate affiliates of brands to educate team on their products to increase team knowledge, understanding and attention to brand/product and increase revenue for store and brand/product through proper recommendation to customers
- Research, Develop, teach, and implement innovative wellness protocols, sales, marketing, and customer education tactics to improve profit margins and generate new streams of revenue on a proactive basis
- Provide creative direction and copyright services to ensure cohesive brand messaging and education across all products and store collateral
- Collaborate closely with the Tonic Bar Director in crafting recipes by selecting appropriate combinations of ingredients, and in featuring special tonics, smoothies, and formulas depending on season
- Collaborated closely with marketing teams to conceptualize and execute integrated marketing campaigns
- Produce creative content in partnership with the social media and Marketing Director, identifying best practices in engaging target audience and expanding consumer base
- Communicate with Director, VP and buyers on departments, product sales, needs and demands
- Provide honest feedback on product.
Wellness & Herbalist Expert – Columnist
Messenger Mountain Newspaper
topanga, ca
07.2019 - 03.2020
- Write column for nationwide online and print newspaper, distributed through the Santa Monica Mountains; cover topics across wellness and herbalism to educate the audience about best practices and up-and-coming trends.
DIRECTOR OF OPERATIONS
Private Fitness Studio
Los Angeles, CA
04.2014 - 01.2015
- Piloted a privately-owned fitness studio from experiencing consistent losses to flourishing as a profitable business, taking the studio from suffering a negative balance of $3K per month to yielding a $4K profit per month in 3 months
- Managed and coached a team of trainers, educating them around client management, fitness plan, nutrition coaching, development, and continuing professional development
- Guided clients to appropriate trainer for optimal achievement of their personal goals
- Continued one on one private clientele for nutrition guidance and coaching and exercise plans
- Executed strategic marketing campaigns, creative content and newsletters
- Conducted comprehensive research on the latest equipment, exercises, nutrition, and more
- Designed and marketed new exercise classes, coordinating with trainers to organize, and run events
- Streamlined accounts management, tracking expenditures and payroll to ensure business operations remained within allocated budget
- Identified key community partnerships and developed strong relationships in support of business development and sustainable growth
- Delivered exceptional customer service to diverse clients, including conducting private training and custom nutrition consulting for private clientele while developing a new personal training infrastructure in which all trainers participated.
Education
Board Certified Holistic Health Practitioner -
Completed Astrology course with Glenn Kauffman and continues to study psychology, astrology and the subconscious mind -
Chiropractic & Sports Medicine Studies -
Cleveland Chiropractic College / LACC
Coursework Completed in Behavioral Psychology -
Delaware County Community College
NAFC Nutrition Coach Certification -
NAFC Master Personal Trainer Certification -
Cosmetology Licensure -
CAT-Brandywine Vocational School
High School Diploma -
Coatesville Area Senior High School
Skills
- Highly Creative
- Compelling Writer
- Copywriter
- Board Certified Wellness Expert
- Strong Writing Skills
- Creative Direction
- Innate Healing Abilities
- Clear and Concise Writer
- Keen Attention to Detail
- Dynamic and Motivated Professional
- Diverse Educational Background
- Proven Work Ethic
- Analytical Skills
- Project Management
- Relationship Building
- Strategic Thinking
- Fast-paced and Dynamic Environments
- Out-of-the-box Thinking
- Entrepreneurial Mindset
- Collaboration
- Adaptability
- Time Management
- Training and Qualifications
- Crafting Compelling Copy
- Content Development
- Branding
- Marketing
- Engaging Narratives
- Target Market Analysis
- Brand Presence Enhancement
- Document Editing
- Creative Collaboration
- Content Creation
- Proofreading
- Editing
- Copyediting
- Idea Brainstorming
- Social Media
- Scriptwriting
- Audience Engagement
- Strong research skills
- Technical Writing
- Content Editing
- Website copy
- Marketing support
Certification
- Personally mentored for acting, writing and stand up by Anthony Abeson at Abeson Studios from 2022- Present. Attend weekly acting classes, coaching as needed for auditions, in-person workshops and was personally asked to write scenes for his classes as he loved my personal material that I’d bring to class and coaching sessions.
- Brett Forrester Writing workshops 2023
- Mary Lou Belli workshop
- Trained with Aaron Metchik at Actors Edge 2020-2022
- Recognized by the California State Board as an Expert in the health field as a Holistic Health Practitioner, 2020
- Astrology 101 birth chart certification with Glenn Kauffman and continues to study astrology
- Integrative Medicine & Herbology, International Integrative Educational Institution, WA & OR, 2018
- Studied Herbalism with K.P. Khalsa and successfully obtained certification of completion through his organization, the International Integrative Education Institute.
- Camp Joy Organic Farm and Gardens Apprenticeship, Boulder Creek, CA, 2017 – 2018
- Aromatherapy & The Body Code, The College of Botanical Healing Arts, Santa Cruz, CA, September 2017
- Dao Institute of Energetic Healing Protocols and Sound Healing, 2016 – 2019
- Frequency of Foods and Indigenous Herbology Medicine for Regeneration and Healing, 2016 – 2018
- YogaWorks 200 Hour Teacher Training, Santa Monica, CA, 2016
- Chiropractic & Sports Medicine, Cleveland Chiropractic College / LACC, Los Angeles, CA, 2010
- Nutrition Coach Certification, 2010
- National Level Figure and Fitness Competitor, 2006 – 2010
- Master Personal Trainer Certification, 2006
- Cosmetology Licensure, CAT-Brandywine Vocational School, Coatesville, PA, 2003
References
- Anthony Abeson, Anthonyabeson@gmail.com
- Flavia Potenza, 310-460-9786
- Jason Widner, Jason@enfmkt.com
- Www.iamelementals.com, website design and creation
Timeline
Scene writer and Director
Abeson Studios
01.2023 - Current
Yoga and Fitness Instructor, meditation guide
Carmel Valley Ranch
03.2022 - Current
Yoga Instructor, meditation guide, intuitive holistic health practitioner
Post Ranch Inn
08.2021 - Current
Instructor and Class Format Creator
Carmel Barre
06.2021 - Current
Brand Manager
Joyful Health
12.2020 - Current
Holistic Health Practitioner, Hypnotherapist & Strong Intuitive
I AM Elementals
11.2020 - Current
Holistic Health Practitioner, Educator and copywriter
Erewhon Organic Café and Grocer
12.2019 - 05.2021
Wellness & Herbalist Expert – Columnist
Messenger Mountain Newspaper
07.2019 - 03.2020
Certified Yoga Instructor
Independent Yoga and Wellness Instructor
04.2016 - Current
DIRECTOR OF OPERATIONS
Private Fitness Studio
04.2014 - 01.2015
Certified Master Personal Trainer & Nutrition Coach
Independent
01.2005 - Current
Licensed Cosmetologist
Independent
01.2003 - Current
Board Certified Holistic Health Practitioner -
Completed Astrology course with Glenn Kauffman and continues to study psychology, astrology and the subconscious mind -
Chiropractic & Sports Medicine Studies -
Cleveland Chiropractic College / LACC
Coursework Completed in Behavioral Psychology -
Delaware County Community College
NAFC Nutrition Coach Certification -
NAFC Master Personal Trainer Certification -
Cosmetology Licensure -
CAT-Brandywine Vocational School
High School Diploma -
Coatesville Area Senior High School
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