LIZ MITCHELL
Melbourne,Vic
Summary
Dedicated sales professional with history of meeting company goals via proven sales practices.
Skilled in media and fintech sectors, working under pressure and adapting to new situations and challenges to best enhance the company brand and reputation.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sales Development Representative
Till Payments
08.2022 - 01.2023
- Built and managed accurate sales pipeline to maintain high volume of activity included appointment setting.
- Utilised CRM to manage client information and update existing and new client profiles.
- Developed understanding of Till's bespoke payment platform and services to react to customer objections, competitive questions and other customer led requirements.
- Directed customer leads to various departments for further assistance.
- Increased customer base and gross profit by approx 7% through effective lead generation.
- Contacted approximately 200 prospective customers per month to uncover sales opportunities, boosting overall sales by approx 5% project dependant.
- Informed customers of promotions to increase sales productivity and volume.
- This included partnerships with ImPOS and PaaS campaigns and franchisees such as Spar supermarkets and Thirsty Camel and Snooze retail outlets.
Business Development Manager
Nine Publishing / TSA Group
09.2017 - 08.2022
- Worked with Nine publishing via CX Consultancies ; TSA Group / Spiel Group and sold print Features and digital advertising in AFR, SMH, and The Age.
- Consistently researched and identified opportunities for account growth, penetration and market expansion.
- Established relationships with key decision-makers within company organisations world wide to promote growth and retention. This included direct clients and PR agencies.
- Worked with existing clients to increase advertising revenue. Core business was ASX listed companies in mining and technology.
- Represented AFR, SMH and The Age and promoted products at conferences and trade association in Melbourne.
- Generated new business with print and digital marketing initiatives.
- Generated mininum of 20k plus per week, also ensured campaign was paid prior to being published.
- Managed client creative and production to ensure campaign material was executed as planned.
Sales & Marketing Manager
NBN Television
02.2009 - 07.2017
- Worked in the Gold Coast office initially via a maternity contract servicing advertising agencies and clients directly.
- Selling tv advertising into six (6) regional markets within Gold Coast & Northern NSW. Generated on air campaigns, promotions and online integrated campaigns.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Including maintaining existing client base, sourcing new business and undertaking client entertainment such as the Indy and NRL games.
- In 2010 moved to the Coffs Harbour office as a permanent position working with local businesses.
- I managed the sales office and budgets.
- Worked with client’s on air campaigns, tv production and digital requirements.
- In this time I had received a total of four (4) Recognition of Achievement Awards.
- The highest achievement was for Outstanding Contribution to budget in 2013/14.
National Account Manager
Futurevision NQ
12.2007 - 01.2008
- Selling and producing tv commercials on digital screens within Stockland shopping centres to advertisers on the GC, North QLD and NSW.
- A new company and concept based out of Mission Beach Nth QLD.
- Worked from home office and generated the sales and creative briefs to designers.
- Managed, supported and grew business relationships with local retailers and businesses and developed strategies to increase sales and revenue.
- Increased market penetration by growing brand awareness.
- The company eventually sold the screens to Stockland shopping centres so the business went in-house.
Account Manager
Byron Shire Echo
02.2006 - 12.2007
- Worked with the locally owned and produced publication “The Echo” that delivers to the Byron Shire.
- Sold print ads and developed existing database and brought in new advertisers and features that included the Byron Industrial Estate.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Liaised between account holders and various departments such as print production, editor and publisher.
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
Account Manager
DMG Media, Daily Mail Group
05.2001 - 03.2002
- Launched new radio station Nova 969 owned by UK based DMG.
- They were the first radio station to have only 2 ads in a break.
- Worked with direct clients creating a new database including the NSW Tennis Open.
- Initiated new clients to a new station included client entertainment such as State of Origin with the likes of retail brand Nick Scali.
- On air talent included Merrick & Ross, Bianca Dye, Ugly Phil who were also involved in live commerical production for clients.
Account Manager
Australian Radio Network
04.1999 - 05.2001
- Sold ads on radio station GOLD FM and affiliated radio stations nationally in a classic gold music format.
- Agency based role where I worked to achieve individual and group budgets.
- Corporate entertainment was a major component within this role. Particularly attending the Australian Open and AFL games.
- Built and strengthened agency relationships.
Sales Manager
Hachette Fillipacchi Media
01.1993 - 01.1999
- Launched publication and iconic brand ; Elle Cuisine was responsible for new business from advertising agencies and direct clients included automotive, fmcg, fashion brands and retail precincts, such as Southgate.
- Main competitor to the food and entertainment brand Australian Gourmet Traveller.
Education
High School Diploma -
Presentation College
Melbourne, VIC1985
Skills
- Excellent customer service and client retention
- Sales mantra – “under-promise and over-deliver”
- Personable and solution orientated, team player
- Prospecting and new business development
- Key account management
- Market penetration and development
- Revenue and profit growth
- Contract negotiation and the ability to close sales
- Experienced in working with sectors such as technology, resources / mining, fmcg, fashion and cosmetic brands
- Media Planner/Buyer for Media Decisions as owned by George Patterson in 1988 for 4 years
Certification
Small Business & Creative Writing Certificates – Sydney
Australian Institute of Fitness Basic Fitness Certificate – Gold Coast
Interior Design Academy Professional Interior Design Course – Double Bay NSW
LinkedIn profile – https://www.linkedin.com/in/liz-mitchell-6380a122/
Timeline
Sales Development Representative
Till Payments
08.2022 - 01.2023
Business Development Manager
Nine Publishing / TSA Group
09.2017 - 08.2022
Sales & Marketing Manager
NBN Television
02.2009 - 07.2017
National Account Manager
Futurevision NQ
12.2007 - 01.2008
Account Manager
Byron Shire Echo
02.2006 - 12.2007
Account Manager
DMG Media, Daily Mail Group
05.2001 - 03.2002
Account Manager
Australian Radio Network
04.1999 - 05.2001
Sales Manager
Hachette Fillipacchi Media
01.1993 - 01.1999
High School Diploma -
Presentation College
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