Liz Nable
Northern Beaches,NSW
Summary
A highly experienced former broadcast and print journalist turned Media & PR Consultant who has experienced the Media and the impact of positive and negative PR from both sides of the camera.
Employed 15 years of experience as a producer and writer to grow my first business in 2012 into 7 figures and 4 locations within 6 years, leveraging the media and PR to grow.
I understand in detail the importance of well-thought out and effective media strategy in both public and private sector companies and how powerful the result of good PR can be.
Specialise in having an in-depth understanding of the market, customer or audience and being able to pre-empt outcomes, and navigate incredible results no matter what the situation may be.
Overview
19
19
years of professional experience
Work History
FOUNDER & DIRECTOR
NABLE MY BUSINESS MEDIA
08.2020 - Current
- Teach entrepreneurs, founders, start ups and women-led businesses how to grow their brand leveraging media and PR.
- Developed Media and PR Strategy for businesses of various different stages, from start up to scale and larger, publicly listed companies as well.
- Run courses that cover Brand Story, the Art of Effective Story telling, Pitching the Media, Media Training and Live Masterclasses with working journalists from many different media outlets including the AFR, The Today Show, Forbes and Smart Company.
- Clients have been featured in: AFR, The Today Show, Smart Company, Architectural Digest, Radio 2GB and more.
- Run weekly podcast: Nable My Business The Podcast, featuring interviews with entrepreneurs, media, PR specialists and working journalists from across Australia and around the world.
- Worked privately 1:1 with clients to overhaul their PR and Marketing Strategy in their business including, owned media such as: website, social media channels, EDM's, GMB, Podcasts and blogs.
- Identified business collaboration opportunities designed to get maximum exposure and create long-lasting business partnerships with SME's with strict marketing budgets.
- Hosting Live events like Masterclasses, Workshops and Retreats for businesses looking to learn how to get featured in the media consistently, tell their story and build their reputation as an industry expert.
- Keynote speaker at business conferences and events across Australia, including Fernwood Fitness Annual Conference, the Ausfitness Business Summit, Salon Lane and Dent Global.
DIRECTOR & FOUNDER
XTEND BARRE MOSMAN | MANLY | MONA VALE | DEE WHY
06.2012 - Current
- Over the last 10 years I have gone from international journalist to award winning owner of multiple businesses.
- When I opened my first business in June 2012, it was with the purpose of changing lives.
- In order to accelerate growth, I introduced a range of organisational management tools in July 2017.
- This resulted in a doubling of sales and an increase in membership of 90%.
- This year of growth culminated in being awarded Australian Franchisee of the Year 2018, Business Person of the Year 2018, Fitness Business of the Year 2018 and most recently being named the FCA’s 2019 Franchise Woman of the Year
- I sit on several business Advisory Boards, and work as a consultant helping other small business owners navigate the media to grow their business.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Established departmental performance goals and provided feedback for underperforming areas.
- Monitored and coordinated workflows to optimize resources.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Network News Manager
TEN NEWS SYDNEY
01.2011 - 04.2012
- As Network New Manager of 5 major newsrooms across NSW, Victoria, Queensland, South Australia, Western Australia and Canberra, my responsibility was to coordinate communication and contributions to the national bulletin
- This required a high level of communication, organisation and project management.
- Newsrooms are a high pressure environment, involving strong personalities and constantly changing priorities.
- My role was to ensure communication across all senior managers, co-ordinating high profile guests including senior politicians and celebrities and ensure smooth running of the bulletin.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proved successful working within tight deadlines and a fast-paced environment.
- Organised and detail-oriented with a strong work ethic.
- Diversified storytelling techniques to match different content and keep audiences engaged.
- Managed news production with organised mindset, presenting cohesive sequences to audiences.
- Verified factual accuracy of news stories to maintain viewer confidence.
- Delivered informative, relevant content by strategically managing stories and coverage.
- Prepared written and digital content for website and social media platforms.
- Presented production ideas and determined creative scenarios for production and delivery.
- Developed schedules for production, editing, and duplication for timely delivery.
US CORRESPONDENT (FREELANCE)
NINE NEWS | SEVEN NEWS | TEN NEWS | ABC AMERICA
04.2006 - 03.2011
- Freelance journalist on East Coast of the USA covering major international stories without the support of a local production team.
- As freelance East Coast News Correspondent for Seven News, National Nine News Australia and Ten News, I had to be self sufficient, proactive and highly organised.
- During this time I covered major international news including, the UN General Assembly, Global Financial Crisis, US PGA, the Hudson River Plane Crash and Heath Ledger's death to name a few.
- Wrote, edited and produced stories for Internet and digital channels.
- Researched and gathered information to develop accurate and credible stories.
- Wrote and published articles for leading newspapers and magazines.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Maintained up-to-date knowledge of current events and industry trends.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Developed relationships with sources and contacts to gain additional insight.
- Reported from field locations and wrote stories under tight deadlines.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
Reporter/Anchor
TEN NEWS
01.2005 - 04.2006
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Utilized social media to promote stories and build audience.
- Built strong relationships with sources to gain access to exclusive information.
- Developed stories by researching facts and tracking down sources.
- Responded quickly to emergencies and other breaking news stories.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
- Edited stories for accuracy and clarity.
- Developed and maintained network of contacts to facilitate story development.
- Investigated important community issues and put together well-received reports.
- Attended press conferences, court hearings and special events to stay conversant with current news.
Education
Bachelor of Applied Science - Sports Media
University of Canberra
Canberra, ACT03.1999
Skills
- Articulate Communication
- Critical Thinking
- PR Strategy
- Press Campaigns
- Manage Media Relations
- Maximizing Coverage
- Public Image Advisement
- Media Coverage
- Press Relations
- Crisis Communications
- Brand Messaging
Timeline
FOUNDER & DIRECTOR
NABLE MY BUSINESS MEDIA
08.2020 - Current
DIRECTOR & FOUNDER
XTEND BARRE MOSMAN | MANLY | MONA VALE | DEE WHY
06.2012 - Current
Network News Manager
TEN NEWS SYDNEY
01.2011 - 04.2012
US CORRESPONDENT (FREELANCE)
NINE NEWS | SEVEN NEWS | TEN NEWS | ABC AMERICA
04.2006 - 03.2011
Reporter/Anchor
TEN NEWS
01.2005 - 04.2006
Bachelor of Applied Science - Sports Media
University of Canberra
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