Liz Riley
Brisbane,QLD
Summary
I have almost 20 years of marketing experience with 13 years in brand and project management within the Natural Healthcare industry. I am results focused with demonstrated creativity, critical thinking and problem solving with brand, marketing, events and new product strategy plans.
I have a special interest in project management and analytical thinking. I have managed multiple digital marketing projects including new website launches and considering how the use of technology can enhance the customer experience. I also enjoy reviewing data to identify trends and opportunities for future strategy and growth. I am highly flexible and adaptive to changing conditions in the market and new ways of marketing. My communication skills are my strength and I enjoy engaging with internal and external stakeholders to plan and deliver projects.
Overview
20
20
years of professional experience
Work History
Education Marketing Manager
Bio Concepts
Brisbane, QLD
04.2019 - 02.2024
- Part of the Senior Management team.
- Develop and implement marketing plans including targets and goals for educational products.
- Create and implement marketing campaigns across various channels including email, website, social media and digital.
- Oversee all digital campaigns for the events and education brands.
- Oversee educational social media marketing strategies to help build awareness and increase sales.
- Project management for major company marketing activity including the launch of an educational website and major events.
- Assess projects and marketing activity against budgets and timelines, keeping team and assignments on task.
- Website management and plans and implementation of improvements.
- Create reports and analyse trends to identify potential opportunities for growth with events and the educational platform.
- Create customer personas and customer journey mapping.
- Conducted customer research to gain insights into consumer behavior as part of the educational platform upgrade and educational activity.
- Create copy for educational marketing materials, including advertising, flyers, and websites.
- Organise trade shows to promote brand awareness.
- Monitor competitors' activities to keep up with industry trends.
- Evaluate the effectiveness of marketing and educational campaigns using analytics tools.
- Collaborate with internal teams across multiple departments.
- Track budgets for all educational marketing initiatives and provide regular updates.
- Generate ideas to increase sales through creative promotions.
- Deliver marketing strategy updates to upper-level management.
- Management of team members in the events department including the Event Coordinator and UX/UI Designer.
- Plan events such as webinars, seminars and summits to engage customers.
Brand Marketing Manager
Bio Concepts
Brisbane, QLD
06.2010 - 04.2018
- Part of the Senior Management team.
- Lead a team of five members including a Graphic Designer, Marketing and Events Assistant, Digital Marketer, Videographer and Marketing Consultant.
- Develop strategic marketing plans for multiple product brands and Bio Concepts education and events.
- Work with internal team members and agencies to build social media strategy and SEO & SEM.
- Lead the team to ensuring implementation of brand strategies was achieved in all marketing activities.
- Reporting and analysis of all brand and educational marketing campaigns.
- Manage budgets for all branding initiatives.
- Attended Social Media Marketing World Conference in 2017.
- Employed as a Marketing Coordinator and promoted to Brand Marketing Manager in 2015.
Marketing Coordinator
Betty Baxter
Brisbane, QLD
07.2008 - 06.2010
- Reporting to the Managing Director.
- Develop and implement all communications to both end use customers and to pharmacies.
- Develop & coordinate National Marketing Campaigns including TV, magazine and radio advertising.
- Assess the success of each marketing campaign including online campaigns using web analytics.
- Maintain all elements of the website.
- Develop online promotions to increase online store sales and membership usage.
- Communications to Pharmacies and end user customers.
- Copywriting for pharmacy newsletters.
- Conduct regular research on competitor products and services.
- Organise events such as tradeshows.
Marketing Coordinator
Trisco Foods
Brisbane, QLD
05.2004 - 07.2008
- Reporting to the Chief Operating Officer.
- Develop & coordinate promotions.
- Organise and plan advertising.
- Create newsletters and product mail outs.
- Website maintenance.
- Organise and plan tradeshows.
Education
Bachelor of Business Management - Marketing
University of Queensland
Brisbane, QLD2002
Bachelor Or Economics -
University of Queensland
Brisbane, QLD2002
Skills
- Marketing Campaign Management
- Brand Management
- Project Management
- Customer Relationship Management
- Website Mangement
- Data Analysis
- Digital Marketing
- Partnership Development and communication
- Team Management
- Strategic Planning
Program Experience
Proficient in microsoft programs and experience with CRMs including customer built platforms and hubspot.
References
References available upon request.
Timeline
Education Marketing Manager
Bio Concepts
04.2019 - 02.2024
Brand Marketing Manager
Bio Concepts
06.2010 - 04.2018
Marketing Coordinator
Betty Baxter
07.2008 - 06.2010
Marketing Coordinator
Trisco Foods
05.2004 - 07.2008
Bachelor of Business Management - Marketing
University of Queensland
Bachelor Or Economics -
University of Queensland
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