Liza Heron
Diamond Creek,VIC
Summary
Communication Designer with a multidisciplinary background spanning branding, UX/UI, WordPress, digital marketing, customer research, digital strategy and business development. Experienced in designing websites, digital assets and customer-focused solutions that balance user needs with commercial objectives. Naturally curious and commercially minded, I enjoy understanding customer behaviour, identifying opportunities and using design, emerging technology and AI-assisted product development to help businesses grow. Following recent UX Design studies through RMIT Online, I'm excited to build a long-term career in SEO within a collaborative digital agency where I can continue learning, contribute to client success and grow alongside an experienced team.
Overview
2027
2027
years of professional experience
Work History
Independent Digital Designer & Director
Heron Design
01.2017 - Current
- Presented design solutions to clients, aligning concepts with their business objectives.
- Built responsive WordPress and Squarespace websites to enhance user experience.
- Designed websites, branding and digital assets.
- Conducted customer and market research to inform design strategies.
- Developed products from concept to commercialisation.
Design Researcher
Swinburne Design Factory
2016 - 2016
- Collaborated on an international innovation project with teams in Australia, Shanghai, and Helsinki.
- Documented findings in comprehensive reports for stakeholder review.
- Evaluated competitor offerings to develop strategies for improving current products or services.
- Conducted research to understand user needs and preferences through interviews, surveys, usability tests, and field studies.
Graphic Designer
Stride Foundation
Marketing & IT Assistant
TaskForce Community Agency
Sales & Customer Service
David Jones
Sales & Customer Service
True Value Solar
Sales & Customer Service
David McFarlane & Darren Jones Real Estate
Education
User Experience (UX) Design -
RMIT Online
01-2024
Bachelor of Design - Communication Design
Swinburne University of Technology
01-2016
Diploma of Graphic Arts -
Swinburne University of Technology
Skills
- SEO fundamentals
- WordPress
- UX/UI design
- Figma
- Adobe Creative Suite
- Customer research
- AI tools
- User interviews
- Wireframing and prototyping
- Branding and identity
- Digital marketing
- Market research analysis
- Digital asset production
- User experience design
Volunteer Leadership
Sacred Heart Primary School, Developed the concept to modernise the annual pie drive into a scalable digital fundraising platform.
Selected Project
Bendigo Bank Home Loan Calculator UX Case Study, Researched customer behaviour and redesigned the user journey to improve clarity, usability and customer engagement.
Professional Development
- Digital Marketing Certification, Digital Marketing School
- Human-Centred Design & Prototyping, IDEO.org + Acumen
- SEO Workshop & Website Coding Workshop, Meeum
Timeline
Independent Digital Designer & Director
Heron Design
01.2017 - Current
Sales & Customer Service
True Value Solar
Sales & Customer Service
David Jones
Marketing & IT Assistant
TaskForce Community Agency
Graphic Designer
Stride Foundation
Design Researcher
Swinburne Design Factory
2016 - 2016
Sales & Customer Service
David McFarlane & Darren Jones Real Estate
User Experience (UX) Design -
RMIT Online
Bachelor of Design - Communication Design
Swinburne University of Technology
Diploma of Graphic Arts -
Swinburne University of Technology