BRIDGETT EVBUOMWAN
Sydney,NSW
Summary
I am a performance-driven digital media specialist with hands-on experience in trading, optimizing, and analyzing cross-channel advertising campaigns. Performance-driven digital media specialist with hands-on experience in trading, optimizing, and analyzing cross-channel advertising campaigns.
Overview
4
4
years of professional experience
Work History
Digital Media Executive
News Corp Australia
Sydney, NSW
08.2024 - Current
- Plan, launch, and optimize digital advertising campaigns across programmatic, search, social, and native platforms (e.g. Google Ads, Meta Ads Manager, X, Microsoft).
- Monitor campaign performance and make data-driven adjustments to bids, budgets, and targeting to ensure maximum efficiency and ROI.
- Analyze campaign data daily and deliver performance insights to stakeholders, highlighting trends, opportunities, and areas for improvement.
- Allocate and pace media budgets across platforms to ensure delivery against KPIs
Paid Audience Specialist
News Corp Australia
Sydney, NSW
11.2023 - 08.2024
- Executed paid media campaigns across Google, Meta (Facebook & Instagram), LinkedIn, Reddit, Pinterest, Snapchat, and X (Twitter) to promote editorial content and drive subscriptions.
- Managed paid amplification strategies for a broad portfolio of brands including News.com.au, Vogue Australia, GQ Magazine, and News Corp’s metro, local, and regional publications.
- Analyzed audience behaviour and performance data across daily, weekly, monthly, and annual cycles to inform campaign strategies.
- Delivered insights and performance recommendations to stakeholders and editorial teams to shape data-led content and acquisition strategies.
- Collaborated cross-functionally with marketing, performance, and budgeting teams to optimize spend, refine targeting, and select high-performing content for amplification.
Media Researcher
Streem
Sydney, NSW
11.2021 - 11.2023
- Performing quality-control of TV and Radio content + media item processing + marking up advertisement content.
- Maintaining and expanding journalist database via online and phone research.
- Collaborating with Account Management and Insights and Reporting teams to prepare basic analysis and perform sentiment coding according to client briefs.
Social Media Marketing Intern
Benevolence Financial Group (BFG)
Remote
08.2021 - 11.2021
- Planning and scheduling social media content for branding and web conversions.
- Copywriting for social media.
- Researching and pitching social media content ideas.
- Assisting with any other tasks related to marketing, home loans, and research.
Education
Bachelor of Media and Communications -
Macquarie University
01.2023
Skills
- Communication
- Creativity
- SEO & Marketing
- Collaboration
- Attention to detail
- Ownership
Timeline
Digital Media Executive
News Corp Australia
08.2024 - Current
Paid Audience Specialist
News Corp Australia
11.2023 - 08.2024
Media Researcher
Streem
11.2021 - 11.2023
Social Media Marketing Intern
Benevolence Financial Group (BFG)
08.2021 - 11.2021
Bachelor of Media and Communications -
Macquarie University