Summary
Overview
Work History
Education
Skills
Websites
Timeline
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BRIDGETT EVBUOMWAN

Sydney,NSW

Summary

I am a performance-driven digital media specialist with hands-on experience in trading, optimizing, and analyzing cross-channel advertising campaigns. Performance-driven digital media specialist with hands-on experience in trading, optimizing, and analyzing cross-channel advertising campaigns.

Overview

4
4
years of professional experience

Work History

Digital Media Executive

News Corp Australia
08.2024 - Current
  • Plan, launch, and optimize digital advertising campaigns across programmatic, search, social, and native platforms (e.g. Google Ads, Meta Ads Manager, X, Microsoft).
  • Monitor campaign performance and make data-driven adjustments to bids, budgets, and targeting to ensure maximum efficiency and ROI.
  • Analyze campaign data daily and deliver performance insights to stakeholders, highlighting trends, opportunities, and areas for improvement.
  • Allocate and pace media budgets across platforms to ensure delivery against KPIs

Paid Audience Specialist

News Corp Australia
11.2023 - 08.2024
  • Executed paid media campaigns across Google, Meta (Facebook & Instagram), LinkedIn, Reddit, Pinterest, Snapchat, and X (Twitter) to promote editorial content and drive subscriptions.
  • Managed paid amplification strategies for a broad portfolio of brands including News.com.au, Vogue Australia, GQ Magazine, and News Corp’s metro, local, and regional publications.
  • Analyzed audience behaviour and performance data across daily, weekly, monthly, and annual cycles to inform campaign strategies.
  • Delivered insights and performance recommendations to stakeholders and editorial teams to shape data-led content and acquisition strategies.
  • Collaborated cross-functionally with marketing, performance, and budgeting teams to optimize spend, refine targeting, and select high-performing content for amplification.

Media Researcher

Streem
11.2021 - 11.2023
  • Performing quality-control of TV and Radio content + media item processing + marking up advertisement content.
  • Maintaining and expanding journalist database via online and phone research.
  • Collaborating with Account Management and Insights and Reporting teams to prepare basic analysis and perform sentiment coding according to client briefs.

Social Media Marketing Intern

Benevolence Financial Group (BFG)
08.2021 - 11.2021
  • Planning and scheduling social media content for branding and web conversions.
  • Copywriting for social media.
  • Researching and pitching social media content ideas.
  • Assisting with any other tasks related to marketing, home loans, and research.

Education

Bachelor of Media and Communications -

Macquarie University
01.2023

Skills

  • Communication
  • Creativity
  • SEO & Marketing
  • Collaboration
  • Attention to detail
  • Ownership

Timeline

Digital Media Executive

News Corp Australia
08.2024 - Current

Paid Audience Specialist

News Corp Australia
11.2023 - 08.2024

Media Researcher

Streem
11.2021 - 11.2023

Social Media Marketing Intern

Benevolence Financial Group (BFG)
08.2021 - 11.2021

Bachelor of Media and Communications -

Macquarie University

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BRIDGETT EVBUOMWAN