Longyi Xie
Haymarket,NSW
Overview
3
3
years of professional experience
Work History
New Media Editor Intern
Shenzhen Media Center
05.2023 - 07.2023
- News Content Creation: Spearheaded the conceptualization, strategic planning, and execution of engaging media topics. Orchestrated meticulous formatting and timely releases, resulting in a commendable daily average growth of about 12% in short video viewership.
- Multi-Platform Content Operation: Acquired a comprehensive grasp of distinctive operational protocols across diverse social media platforms, Including WeChat, video-sharing platforms, and official applications.
- Keen Trend Awareness: Demonstrated a keen ability to discern and analyze user behaviors, emotional responses, and experiential perceptions, facilitating the adept identification of emerging trends.
- Contributions to Event Coverage: Participated in the on-site report of news events and be responsible for audiovisual translation.
New Media Operation Intern
TCL Communication
11.2020 - 02.2021
- Strategic Operations and User Engagement: Managed the operation of TCL's brand media accounts, implementing precise user engagement strategies to attract a larger audience and enhance brand visibility.
- Data-Driven Enhancement: Improved account content to ensure user retention and engagement, promptly adjusting operational strategies based on data feedback.
- Performance Analysis and Refinement: Tracked post-content release effects, conducted in-depth data analysis, and derived valuable insights. These insights guided subsequent optimization efforts, resulting in an outstanding 8% increase in platform followers and a 10% growth in reading volume.
Education
Master of Arts - Digital Communication And Culture
The University of Sydney
Sydney, NSW05.2024
Bachelor of Arts - Communication(Advertising)
RMIT University
Melbourne, VIC12.2022
Skills
- Bilingual Proficiency
- News Writing and Storytelling
- Audiovisual Translation
- Social Media Content Creation
Additional Information
For a deeper insight into my background, kindly explore my dedicated digital portfolio website: https://s3798912.wixsite.com/website. This platform contains additional personal information that I would be delighted to share with you.
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Chinese (Cantonese)
Professional Working
Referees
Available on request.
Timeline
New Media Editor Intern
Shenzhen Media Center
05.2023 - 07.2023
New Media Operation Intern
TCL Communication
11.2020 - 02.2021
Master of Arts - Digital Communication And Culture
The University of Sydney
Bachelor of Arts - Communication(Advertising)
RMIT University
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