Summary
Overview
Work History
Skills
Hobbies and Interests
Timeline
William Knott

William Knott

Coburg,VIC

Summary

A dynamic sales professional with 20+ years of experience driving business growth, building client relationships, and exceeding targets across diverse industries, including hospitality, food service, and beyond. Proven success in sales leadership, market expansion, and implementing strategies to fuel business growth. Recently co-founded and built Bobby’s Bakery from the ground up, transforming an empty warehouse into a thriving business. Seeking a new challenge to apply my leadership, customer success, and entrepreneurial skills to help your company thrive.

Overview

28
28
years of professional experience

Work History

Co-Owner & Manager

Bobby’s Bakery
02.2024 - Current
  • Co-founded Bobby’s Bakery with my wife and son, taking on the lease of an empty warehouse in February 2024 and overseeing its transformation into a fully operational bakery, which officially opened on November 14, 2024
  • Led the end-to-end process of building the bakery, from site selection and construction to equipment procurement and day-to-day operations
  • Developed business strategies, including product offerings, branding, and marketing, to ensure a successful launch and strong community presence
  • Focused on creating high-quality products, optimizing production processes, and building lasting customer relationships

Regional Sales Manager

Coast Distributors
03.2022 - Current
  • Spearhead sales strategy across VIC, SA, TAS, NZ, and Pacific Islands, boosting market share and client retention
  • Design and execute tailored growth strategies, consistently surpassing sales targets
  • Working closely with marketing and product teams to ensure regional strategies are aligned with the broader company goals.

Account & Business Development Manager

Luus
01.2018 - 12.2021
  • Grew key accounts across VIC, SA, WA, and TAS, driving revenue and improving client retention
  • Established strong relationships with key decision-makers, cementing Luus as a preferred supplier
  • Led product training and market initiatives to increase brand visibility and sales

Sales Manager (VIC, SA & TAS)

Robot Coupe Australia
09.2010 - 12.2017
  • Directed $4.8M in sales, achieving growth from $1.5M over 7 years by implementing strategic account management.
  • Enhanced brand presence across diverse sectors including restaurants, hospitals, and hotels
  • Honored with ‘Salesperson of the Year’ in its inaugural year for surpassing sales targets and driving significant company growth.

Sales Manager (Northern NSW)

Eskimo Holdings (Hiestand)
06.2008 - 09.2010
  • Led a team and drove sales growth across Northern NSW, improving product adoption in key markets
  • Strengthened relationships with hotel chains and corporate caterers, boosting long-term business

Brand Manager

Sveba Dahlen & Glimek, W&P Reedy
02.2005 - 04.2008
  • Managed high-value sales and customer relationships in the industrial bakery equipment sector
  • Provided tailored training and maintenance support to large-scale bakery clients

Master Baker

Brucciani’s Italian Craft Bakery
06.1997 - 12.2003
  • Trained as a Master Baker, specializing in traditional bread and pastry techniques
  • Managed daily production processes to ensure quality standards and efficient stock control

Skills

  • Sales Leadership
  • Client Relationship Management
  • Strategic Growth
  • Entrepreneurial Expertise
  • CRM Expertise
  • Problem-Solving & Negotiation
  • Collaboration & Teamwork

Hobbies and Interests

  • Brazilian Jiu-Jitsu (BJJ)
  • Golf
  • Live Music

Timeline

Co-Owner & Manager - Bobby’s Bakery
02.2024 - Current
Regional Sales Manager - Coast Distributors
03.2022 - Current
Account & Business Development Manager - Luus
01.2018 - 12.2021
Sales Manager (VIC, SA & TAS) - Robot Coupe Australia
09.2010 - 12.2017
Sales Manager (Northern NSW) - Eskimo Holdings (Hiestand)
06.2008 - 09.2010
Brand Manager - Sveba Dahlen & Glimek, W&P Reedy
02.2005 - 04.2008
Master Baker - Brucciani’s Italian Craft Bakery
06.1997 - 12.2003

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William Knott