Lorena Munevar Ramirez
Sydney,NSW
Summary
More than 10 years of experience leading commercial strategies with agile methodology and process automation in the e-commerce and retail channel, attracting potential customers and strategic alliances increasing sales, providing an excellent customer experience by improving processes transversely through service platform. Efficient management of resources with very good interpersonal relationships, excellent constant willingness to achieve or exceed concrete results, taking on challenges with the ability to actively participate in the culmination of a common goal, working collaboratively with others seeking joint personal and organizational results. Adaptability to change and continuous learning, persistent and professional through self-demand and discipline. High experience in product purchasing and strategic planning for the same.
Overview
9
9
years of professional experience
Work History
COMMERCIAL MANAGER
Natura
08.2022 - 12.2024
- Design of the annual marketing plan for the commercial area
- To identify, develop and evaluate general and line-specific marketing strategies
- To formulate, direct and coordinate marketing activities and policies to promote the company and its services
- Roadmap generation.
- Developed strategies for successful bidding on commercial projects.
- Oversaw the development of marketing materials for product promotion.
- Managed customer relationships to ensure satisfaction with services provided.
- Reviewed, analyzed and negotiated contracts to ensure that all terms and conditions met the company's objectives.
COMMERCIAL MANAGER
DICOL
01.2021 - 01.2022
- Portfolio expansion in SODIMAC -EASY - DYNA
- Negotiation of new products at TUL-STRETTO and large distributors nationwide
- PP piping negotiation, pump room modeling for BARNES
- Expansion of the HVAC market in Medellín, Bucaramanga and Cali
- Closure of negotiations with Larco on air conditioning project at Universidad Javeriana
- Approval of the creation of a call center for the hardware business line
- Implementation of the B2B hardware channel
- Design of the annual marketing plan for the commercial area
- To identify, develop and evaluate general and line-specific marketing strategies based on the knowledge of the Company's objectives and market characteristics
- To outline marketing goals and each line of business to assure the company a higher sales volume
- Measuring KPIS, conversion funnel
- To formulate, direct and coordinate marketing activities and policies to promote the company and its services
- To negotiate contracts with distributors to manage product distribution and develop better distribution strategies
- Personal attention to key clients
- To plan sales force activities
- To propose the incorporation of new products and services to expand the port
SENIOR ONBOARDING SPECIALIST
MULTIVENDE
01.2021 - 12.2021
- To lead the connection processes with 5 digital stores and 7 virtual stores for merchants in Chile, Peru and Colombia
- Roadmap generation
- Hubpot and asana tracking.
- Maintained and updated customer records in the database to ensure accuracy of information.
- Monitored progress of each account throughout the entire lifecycle from initial contact through resolution.
SALES MANAGER
RA MOTOS
01.2021 - 12.2021
- Strategy management in sales and marketing
- Portfolio expansion
- Commercial activations
- Customer loyalty plan.
- Identified and developed new markets for products or services.
- Developed and implemented sales strategies to increase market share.
COLOMBIA SERVICE PORTAL ADMINISTRATOR (CORPORATE MANAGER)
SODIMAC COLOMBIA
06.2018 - 01.2021
- Design and strategy management in digital innovation projects for the business unit
- Cross-functional business improvement with agile methodologies working as product owner or scrum master
- KPIs management with sales budget by country, store and digital channel division (web, app, screens, iframe)
- Development of digital MPV projects for the services area
- Management of internal operations to improve service quality
- Improve the digital and physical customer journey
- To manage the platform for the sale of services in Sodimac Colombia, generating linkage strategies with other channels to sell and optimize operation times
- To generate innovative business solutions to increase sales
- Participation in corporate improvements with Chile, Mexico, Argentina, Peru, and Brazil and implementation of projects
- Nationwide support to suppliers and stores for the use of the platform and UX
- Advice to customers in relation to software system maintenance for services and tool rental
- Purchase of fixed assets by SAP.
SALES ANALYST
HOMECENTER COLOMBIA
01.2017 - 06.2018
- Negotiation to close commercial proposals through the corporate sales channel
- Assistance and search for solutions to novelties that may arise in the negotiation
- To negotiate the best prices for our end customer, which is useful for concluding a deal
- To generate mechanisms for support and troubleshooting by supporting the business leader
- Sales force management at national level.
- Utilized CRM software to track leads and prospects throughout the entire sales cycle.
- Evaluated existing client contracts while negotiating terms and conditions on behalf of the organization.
INVENTORY AND PURCHASING MANAGER
HOMECENTER COLOMBIA
02.2016 - 05.2017
- To request for orders to maintain the availability of the finishing area, white line, decoration, garden, floors, cleaning and organization
- To analyze availability reporting, service levels, safety stock and order delivery compliance
- Management of GROI indicators, out of stock, safety stock.
- Reviewed purchase orders and ensured accuracy of information, such as pricing, payment terms and delivery dates.
- Analyzed market trends to determine appropriate purchasing strategies.
- Conducted regular vendor performance reviews to ensure quality standards were met.
- Monitored inventory levels to ensure adequate stock for production requirements.
- Evaluated proposals from vendors on a regular basis to ensure cost effectiveness.
Education
Specialization Degree in Strategic Marketing Management -
Universidad Piloto de Colombia
01.2017
Bachelor of Science in Business Administration -
Universidad Minuto de Dios
01.2015
Skills
- Use of agile methodology
- Cycle Counting
- Achievement-oriented
- Empathy and persuasion
- Motivated and disciplined person
- Project Management
- Strategy planning
- Teamwork
- Goal-oriented person
- Marketing Planning
- Strategic Marketing
- New Hire Training
- Inventory Monitoring
- Inventory Maintenance
- Inventory Control
Languages
English
Limited
Spanish
Full Professional
Timeline
COMMERCIAL MANAGER
Natura
08.2022 - 12.2024
COMMERCIAL MANAGER
DICOL
01.2021 - 01.2022
SENIOR ONBOARDING SPECIALIST
MULTIVENDE
01.2021 - 12.2021
SALES MANAGER
RA MOTOS
01.2021 - 12.2021
COLOMBIA SERVICE PORTAL ADMINISTRATOR (CORPORATE MANAGER)
SODIMAC COLOMBIA
06.2018 - 01.2021
SALES ANALYST
HOMECENTER COLOMBIA
01.2017 - 06.2018
INVENTORY AND PURCHASING MANAGER
HOMECENTER COLOMBIA
02.2016 - 05.2017
Specialization Degree in Strategic Marketing Management -
Universidad Piloto de Colombia
Bachelor of Science in Business Administration -
Universidad Minuto de Dios
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