Hi, I’m
LORENSA (XI WU)
Marketing
Perth,WA
Summary
Proficient in digital marketing, marketing research, and campaign optimization. Strong analytical skills, capable of translating data into actionable insights. Excellent communication and interpersonal abilities, effective and adept at collaborating cross-functionally. Strong brand awareness contribution and revenue-targeted orientation.
Overview
7
years of professional experience
Work History
Zhong Xing Investment Co., Ltd
Marketing Coordinator
04.2013 - 02.2019
Job overview
- Make marketing strategies and adjustments according to the changes in the market environment.
- Develop digital marketing strategies and monitor the execution of 26 diverse channels, including website columns, social media, online advertisement, and email marketing.
- Plan and implement marketing campaigns.
- Coordinated with other departments of the company to ensure the marketing plans could be executed and achieve improved sales.
- Building company brands through marketing activities and enhancing the brand image.
- Conduct market research on database and customer behavior research to modify marketing strategies and promotional plans.
- Manage cost center budgets and track the ROI data to ensure the best optimization of profit growth.
Ping An Insurance (Group) Company Of China
Marketing Specialist
10.2011 - 03.2013
Job overview
- Continuously tracking traffic, retention, and sales data, analyzing data changes, and modifying strategies.
- Responsible for the operation and maintenance of E-marketing.
- Establish Cross-selling for the 200 million client list in the database, helping different subsidiaries in different production lines to improve their sales performance and develop new target customers.
- Select products for specific customers from client lists, make marketing packages, and implement SMS or Email marketing activities. Collect the following sales data and adjust strategies according to the outcome.
- Create company brand image and increase the index on website viewing, manage the SEO and SMO to improve online attention and convert to sales revenue.
- Write PPTs weekly to report the marketing execution results.
- Make and modify the working schedule for the whole group weekly. And summarize individual working content towards KPI objectives.
Education
University of SydneySydney, NSW
Master of Commerce from Marketing & Finance
01.2021
Skills
- Market Research
- Client Contact
- Google AdWords
- Web Site Content
- Campaign Management
- Event Planning
- Sales Expertise
- Client Promotions
- Digital Marketing
- Email Blasts
- SEO & SEM
- Data Analysis
Timeline
Marketing Coordinator
Zhong Xing Investment Co., Ltd
04.2013 - 02.2019
Marketing Specialist
Ping An Insurance (Group) Company Of China
10.2011 - 03.2013
University of Sydney
Master of Commerce from Marketing & Finance
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