Lorida O'shannessy
Melbourne,Australia
Summary
Hi, I’m Lorida—a passionate and purpose-driven product professional with a strong foundation in product management, business analysis, and change leadership. I’ve delivered both physical and digital solutions across complex environments, always with a courageous, entrepreneurial mindset and a deep commitment to customer value. I thrive in end-to-end product ownership, from shaping strategy and roadmaps to hands-on execution, backlog management, and go-to-market planning. My approach is grounded in empathy, commercial acumen, and a track record of delivering measurable business outcomes. I work cross-functionally, using data and structured frameworks to craft innovative, scalable solutions and drive continuous improvement. I’m always seeking opportunities to stretch beyond my comfort zone—whether that’s leading transformation, mentoring others, or diving into new challenges that grow my impact and perspective.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Associate Product Manager - Banking Product
Australian Unity
01.2005 - Current
- Manage Deposits and Lending Products
- Manage banking rate change activity
- Defined and optimized digital banking rate change processes, reducing time-to-market by 10 days.
- Developed banking activity matrix and planning to support Bank transition activity
- Manage governance and compliance requirements for banking products
- Manage Banking BAU activity, business banking digital, marketing and communications.
- Support and lead ‘Close the Bank’ activity for bank products
Product Manager/Coordinator - Domestic Parcel Product
Australia Post
01.2017 - 11.2023
- Part of team that managed Domestic Parcel Product portfolio owning P&L
- Managed, planned and coordinated team strategic roadmap and objectives - prioritizing initiatives and backlog. Facilitated yearly strategic planning sessions and presented to senior leaders monthly on roadmap position.
- Worked on development of projects solutions via hybrid agile projects from ideation, business case, development, execution, BAU and PR e.g. Express Post Letter Imprint, MyPost Business Revenue Recovery, StarTrack Shop and ‘If it packs, It Posts’ campaign
- Part of team that delivered B2C SaaS product offer enabling SMB and Consumers access to streamlined sending experiences with focus on loyalty that generated over $600m revenue annually with over 234k users - MyPost Business.
- Delivery of future iterations with focus on revenue protection capturing over 90% of potential lost revenue by system, process improvements and automation (MyPost Business Underpaid Postage)
- Identified gaps in revenue protection programs via detailed cohort analysis exposing unsustainable customer behavior and $100k lost revenue. Using detailed analysis and monitored reporting, developed recommendation for senior leaders to capture revenue - customer communication plan (utilizing sales, risk, corporate security, legal and customer contact teams). Additionally, more strategically built requirements for future system feature improvements.
- Led the development of new product offers for large customers/enterprises including government streamlining both business and operational processes to enable bulk sending of Express Post letters that resulted in 10% incremental revenue and was used for both local, state, federal elections and referendum.
- Rationalization of product suite leading successful exit of 3 legacy products.
- Management of customer product offer for customized packaging. This involved managing domestic parcel product’s physical packaging designs and management of customer and vendor relationships with approx. $2m incremental revenue
- Planned and executed yearly product stand for retail expo aimed at communication, education and increased sales for licensed post offices (franchisees).
- Support of annual price rise (APR) including pricing analysis activity, GTM and communication planning, collateral and website reviews and updates.
- Delivery of end-to-end 3PL solution for B2B and B2C consumables - including development of online ordering system and back-end stock management and fulfilment - StarTrack Shop within 6 month timeframe.
- Increased Team Engagement score by +20% - 4 years consecutively
- Awarded Australia Post Values Award - FY21 and FY22 (nominated by Sales/Product)
Assistant Product Manager - Mail product
Australia Post
01.2014 - 01.2017
- Worked with Mail Channels Manager and Product Team to manage letters portfolio
- Worked on development of digital SaaS solution product that enabled large businesses including government a self-service option to identify potential customers using geographic and demographic data for more targeted direct mail marketing - Campaign Targeter.
- Development and execution of training programs for both internal staff and external partners, promoting deeper understanding of new product functionality.
- Assisted in planning and implementation of Australia Post postal reforms - changing nationwide delivery timetable for letters to realize operational and financial efficiencies which resulted in positive EBIT
- Analyzed consumer feedback for continuous improvement in product design and functionality.
- Monitored and presented regular reporting to ADMA and other national organizations on unaddressed mail performance
- Managed customer contact team and issue/complaints processes for Unaddressed Mail
- Assisted in forecasting demand trends using historical data analysis and market insights.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Business Analyst, SME and Application Controller
PostConnect Australia Post
01.2009 - 01.2014
- Part of project team to develop and implement a new billing platform
- Scope and capture business requirements, process mapping and documentation, data management and migration, testing development, scripting and execution, reporting and training.
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.
- Improved business processes by analyzing current practices and recommending optimization strategies.
Education
Postgraduate - Product Management
RMIT
01.2024
Bachelor of Business - Marketing
La Trobe
Melbourne, VIC01.2009
Skills
- Product Management
- Product Strategy & Roadmap planning
- Business, Market and Data Analysis
- Stakeholder Management & Communication
- Business, Operation and System process/workflow Analysis and improvement
- Business Case Development
- Go To Market/Communication planning and execution
- Change Management and Execution
- Agile, Scrum, Kanban Methodologies
- Product backlog management
- Data-driven decision making
Certification
- Product Development Immersive Course, General Assembly, Melbourne VIC (2016)
- Diploma Project Management, Australian Vocational Learning Institution, Melbourne VIC (2015)
- Lean Six Sigma Green Belt - Australia Post (2014)
Timeline
Product Manager/Coordinator - Domestic Parcel Product
Australia Post
01.2017 - 11.2023
Assistant Product Manager - Mail product
Australia Post
01.2014 - 01.2017
Business Analyst, SME and Application Controller
PostConnect Australia Post
01.2009 - 01.2014
Associate Product Manager - Banking Product
Australian Unity
01.2005 - Current
Bachelor of Business - Marketing
La Trobe
Postgraduate - Product Management
RMIT
Hobbies and Interests
Yoga & Pilates (Teacher Trained), Brazilian Jiujitsu, Running, Travel and Food
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