Lorna Halliday

• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Connected with prospects through trade shows, cold calling and local-area networking.
• Coached and counselled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Coached and counselled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

· Account management of corporate clients

· Attending industry networking events

· Specializing in securing business for the Crown Perth Conventions & Events department MICE business and government events including conferences, gala dinners and exhibitions

· Addressing sponsorship requests and analyzing criteria whilst identifying promotional opportunities in conjunction with each event

· Ensuring monthly budgets are reached by strategically securing pieces of business that maximize and yield function space

· Providing quotations, negotiating rates and development of contracts to confirm business.

· Planning and promotion of Crown Perth's internal events such as Crown Perth's Melbourne Cup Luncheon (‘Gala 150') and Christmas Extravaganza held in Crown Perth's' Grand Ballroom

· Attendance at key events to meet clients on the day of the event and ensure the event runs smoothly

· Specializing in securing business for the Esplanade Hotel Fremantle's corporate and social events including conferences, gala dinners and exhibitions

· Ensuring monthly budgets are reached by strategically securing pieces of business that maximize and yield function space

· Providing quotations, negotiating rates and development of contracts to confirm business.

· Coordinating the finer details of the event such as the timing schedule, catering requirements and booking accommodation.

· Following up on account payments from the clients once an event was held

· Liaising with other departments to create customized event packages.

· Providing quotations, negotiating rates and development of contracts to confirm business.

· Analysis of competitors and their offerings to remain up to date with the market and competitive

· Attending industry networking events

· Exhibiting at event exhibitions

· Liaising with external companies to cater for client requests

· Taking accommodation reservations for guests over the phone

· Checking in guests on arrival and finalising accounts on departure

· Helped guest with Tourist information on Fremantle and WA

· Switchboard; answering phones and transferring to appropriate person/ area