Lotty Liang

• Customer Segmentation: Conducted comprehensive customer research and categorised profile data for 2000 clients in Excel, effectively facilitating targeted email marketing campaigns.
• Administration Tasks: Executed various marketing administrative duties, including coordinating with teams for collateral creation, analysing campaign performance, arranging offline events, and monitoring budgets.
• Marketing Calendars Management: Established and managed content calendars for social media platforms and prepared event calendars to identify relevant offline events while arranging event preparation.
• Content Creation: Drafted and tested marketing emails on HubSpot and social posts on LinkedIn to maintain a current and impactful social media presence.
• Marketing Performance Analysis: Tracked, gathered, and analysed social media performance metrics, providing recommendations for improvements.

• Interpersonal& Communication: Proven ability to build and foster meaningful relationships within the team and with external partners. Successfully established an exclusive partnership through proactive outreach, resulting in an immediate increase of new inquiries for the company's services.
• Social Media Management: Managed the company's social media presence on Facebook, Instagram and RED. Achieved a 711% increase in followers on the social app RED, within 30 days.
• Campaign Coordination: Collaborated with cross-functional teams to strategically plan, set up, execute, and manage marketing campaigns, encompassing online and offline initiatives, weekly newsletters, and strategic partnerships with university societies.
• Content Creation: Coordinated with the graphic designer to create marketing-related materials, including social media posts, articles, newsletters, and diverse marketing posters using Canva.

Assumed the Marketing Coordinator position at a major local employment service agency partnered with the state government, creating content for diverse social media platforms to enhance the company's online visibility.

• Content Creation: Reviewed and edited marketing materials gathered from different business units, ensuring copywriting and imagery aligns with the Workforce Australia content publishing guidelines before release.
• Social Media Management: Created and managed content calendars for various social media platforms including Facebook, LinkedIn and Instagram, and achieved a 30% increase in impression and engagement rates through strategically crafted content.
• Graphic Design: Crafted diverse poster styles with Canva, tailored to suit the aesthetics of Instagram, Facebook, and LinkedIn

• Market Research& Analysis: Conducted in-depth research to produce reports on industry trends, target client analysis, competitor analysis, and potential improvements for the promoted course program, demonstrating a strong ability for thorough analysis and strategic insights for marketing strategy development.
• Informed Decision-Making: Extracted key insights from data, guiding effective marketing strategies through data-led decision-making processes.

• Email Marketing: Strategically developed and executed email campaigns for direct lead generation, utilising HubSpot for email planning, creation, scheduling, and customer data management. Monitored performance metrics, and engaged with inquiries, contributing to a 30% increase in email open rates.
• Content Creation: Produced a variety of marketing materials, such as personalised marketing emails, product slides, social media posts, and interview videos. Improved company visibility on social platforms like TodayAustralia by creating multilingual posts aimed at diverse audiences.
• Market Research: Conducted thorough market and customer research to create targeted product promotion strategies and content that fit the market.
• Cross-functional Collaboration: Collaborated closely with the Marketing Manager, Software Development Manager, and IT teams to establish campaign strategies.
• Project Management: Implemented Monday software to optimise the company's campaign management system, significantly improving team collaboration efficiency.

• Customer Service: Provided exceptional customer service to drive sales and promote brand loyalty within a fast-paced environment, successfully managing a high volume of customers under pressure on Black Friday, earning verbal compliments for excellent customer service
  
  • Teamwork: Collaborated with team members to achieve sales targets and deliver outstanding results, fostering a positive and supportive work culture

• Led a team with 5 alumni from cross-disciplinary backgrounds to complete a project regarding exploring opportunities and risks that governments, industries will need to navigate in line with emerging needs and demands over the next few years after Covid-19.
• Led the team in conducting market research and analysis, as well as customer surveys, for the project report.

Educated primary and junior students in Math and English, applying a variety of instructional techniques. Assisted the Kumon center in setting up teaching activities and interacting with parents.

• Collaborated effectively with the teaching team, resulting in a 30% increase in student enrollment in my teaching area in 2019. Our education center's performance was recognized as one of the top among other centers during 2018-2019.
• Demonstrated strong communication and reception skills by regularly communicating with parents and providing feedback on students' academic performance.
• Exhibited strong multitasking skills by simultaneously teaching and assisting the manager in receiving parents.