Lou Daniels
Marketing and Business Development
Byron Bay,NSW
Summary
Accomplished professional with an extensive background in marketing, communications, public relations, and sales, boasting a robust network across businesses in both Queensland and the Northern Rivers region. Detail-oriented, attentive and decisive leader. Recognised for being a highly collaborative, energetic, creative, and strategic individual. I bring forth significant experience and a proven track record of successfully crafting and executing innovative marketing and communication campaigns. My expertise extends to impactful networking, marketing, business development, securing sponsorships, sales, fundraising, and garnering media coverage.
As a natural communicator and collaborator, I proactively cultivate and sustain solid positive relationships. My experience spans collaborative work with key stakeholders, showcasing a talent for developing strong and productive connections. I excel in positively engaging key stakeholder groups across all organizational levels, including not-for-profit, government, and private sectors, navigating diverse cultural backgrounds with ease.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Tareeda Pty Ltd
09.2023 - 01.2024
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Boosted sales by designing and executing creative email marketing campaigns.
- Collaborated with cross-functional teams to develop consistent brand messaging across all channels.
- Analyzed performance data to identify trends and optimize future marketing efforts for better results.
- Developed creative visual assets for use in social media campaigns, driving higher engagement rates.
- Managed multiple social media accounts simultaneously, ensuring timely responses to customer inquiries and comments.
- Monitored competitor activity on social media platforms to inform strategic planning and decision-making processes.
- Created social media editorial calendars, coordinating content production and scheduling for optimal posting times.
- Increased website traffic from social channels through effective call-to-action techniques in posts and captions.
- Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Data Capturer
EPES Pty Ltd
02.2023 - 06.2023
- Enhanced data accuracy by meticulously entering and verifying information in various databases.
- Streamlined data processing tasks for increased efficiency and productivity.
- Maintained strict confidentiality while handling sensitive client information and records.
- Implemented data quality control measures, ensuring accurate and reliable information for decision-making processes.
- Collaborated with team members to complete large-scale data capture projects on time and within budget constraints.
- Supported company growth by consistently meeting or exceeding daily data entry quotas.
- Reduced manual input errors with thorough proofreading and attention to detail in all data entries.
- Contributed to a positive work atmosphere through effective communication and collaboration with colleagues.
- Optimized workflow processes by identifying areas of improvement in current data capture methods.
- Utilized specialized software tools for seamless integration of captured data into the company''s systems.
- Adapted quickly to changing project requirements, demonstrating flexibility and strong problem-solving skills.
- Participated in ongoing training sessions to stay current with industry best practices and improve overall performance as a Data Capturer.
- Ensured timely completion of assigned tasks, maintaining a high level of professionalism under pressure and tight deadlines.
- Provided exceptional customer service when responding to inquiries related to captured data or other relevant issues.
- Safeguarded the integrity of captured data by strictly adhering to established security protocols and guidelines.
- Developed expertise in multiple database systems, allowing for efficient navigation and prompt resolution of discrepancies when encountered.
- Excelled in working independently as well as collaborating with teams, utilizing strong multitasking skills to manage competing priorities.
- Demonstrated a consistent track record of reliability and accountability, earning the trust and respect of both supervisors and peers.
- Managed documents by organizing forms, making photocopies, filing records, preparing correspondence, and creating reports.
- Verified accuracy and validity of data entered in databases
- Sent completed entries for evaluation and final approval.
- Evaluated source documents to locate needed information.
- Applied data entry knowledge skills to resolve indecipherable or garbled messages.
- Coded and processed applications into required electronic formats.
- Obtained scanned records and uploaded into database.
- Used computer software to store and retrieve data.
- Uploaded or transmitted data using secure protocols.
- Delivered efficient daily assignment schedules to optimize team performance.
- Followed data entry protocols, rules and regulations.
- Managed and organized documents for data entry tasks.
- Preserved customer confidence and protected operations by keeping information confidential.
- Utilized techniques for increasing data entry speed.
- Compared transcribed data with source document to detect and correct errors.
Sales Assistant
The Cellar Byron Bay
10.2022 - 02.2023
- Increased sales by building strong customer relationships and providing excellent service.
- Boosted store revenue through upselling and cross-selling techniques.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
- Collaborated with team members to achieve a cohesive and efficient store environment.
- Executed visual merchandising strategies to attract customers and drive sales.
- Processed transactions accurately while maintaining a high level of customer service.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Participated in ongoing training to stay updated on current products, promotions, and industry trends.
- Built rapport with repeat customers, fostering long-term loyalty to the brand.
- Offered exceptional after-sales support by following up with clients on purchases or addressing any concerns promptly.
- Helped customers locate products and checked store system for merchandise at other sites.
- Assisted customers with prompt and polite support in-person and via telephone.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
- Built relationships with customers and community to promote long term business growth.
- Informed customers of promotions to increase sales productivity and volume.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Presented professional image consistent with company's brand values.
PRODUCTION ASSISTANT
NETFLIX
03.2021 - 08.2021
- Planned and delivered a broad range of detailed administrative tasks to ensure the smooth running of production
- Planned and undertook substantial program of daily supplies purchasing and distribution
- Planned driving schedule for actors and other staff members and ensured all personnel got to correct location on time
- Guest relations manager
- Assisted with the coordination of extras on set
- Relieved as 3rd Assistant Director when required
- Assisted in meeting tight deadlines by efficiently coordinating tasks with other team members.
- Facilitated clear communication between departments, ensuring smooth production operations.
- Developed positive relationships with vendors and suppliers, optimizing collaboration and quality of materials received.
- Supported timely project completion through effective coordination with cross-functional teams.
- Managed inventory levels, ordering supplies as needed for seamless production continuity.
- Collaborated with team members to troubleshoot problems and implement solutions, improving overall performance.
- Communicated effectively with supervisors and peers to relay important information and maintain smooth operations.
- Handled logistics tasks such as transporting materials between sets or locations as needed for seamless workflow continuity.
- Employed problem-solving skills when faced with unexpected challenges during projects leading to quick resolutions.
- Supported production needs by performing routine tasks using standard procedures and equipment.
- Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays
- Supported current production needs by moving items between equipment, conveyors, and staging areas.
- Communicated with other crew members via walkie-talkies to coordinate production activities.
- Maintained schedules, managed deadlines, and interfaced with teammates to support production activities.
- Interacted positively with actors and actresses when escorting to and from trailers during filming.
CLIENT SERVICES MANAGER
HOME INSTEAD
03.2018 - 12.2020
- Developed and maintained strong relationships with Referred Provider Networks (RPN’s)
- Contributed towards the growth and development of new business and contracts within Northern NSW including NSW Health contracts achieved in all four hospitals securing ongoing care for discharged clients and other services
- Identified new business partnership opportunities (mutual cross marketing) securing cross marketing business partners
- Successfully reached weekly and monthly organisational targets and KPIs increasing client numbers and hours by 10 – 15% annually
- Effectively managed operational administration including daily inbound and outbound RPN calls and database updates – minimum of 30 outgoing calls
- Researched, planned and implemented new target market initiatives
- Collaborated with the Home Instead national marketing team to develop and implement four major events per year
- Creation and execution of digital direct marketing campaigns, acquiring new supporters and retaining existing ones enhancing engagement by 15%
- Ran quarterly events increasing client enquiries and client hours by 10% quarterly
- Prepared and delivered presentations within the community to RPN’s (such as hospitals, GP’s
- Community health organisations, clubs, and retirement villages)
- Designed and implemented various campaigns targeting different partner groups, which directly lead to increased member and client numbers, and an increase in business donations of over 15%
- Increased Home Instead brand awareness in Northern River by 20% through inbound marketing efforts
- Developed strong relationships with key clients, leading to increased retention rates and long-term partnerships.
- Collaborated with cross-functional teams to ensure timely delivery of projects, meeting or exceeding client expectations.
- Identified potential upselling opportunities and presented tailored service offerings to existing clients, resulting in revenue growth.
- Monitored performance metrics, using data analysis to identify areas of improvement in service delivery and customer experience.
- Managed a diverse portfolio of clients across various industries, demonstrating adaptability and expertise in catering to specific needs.
- Consistently met or exceeded sales targets by proactively identifying opportunities for business development within assigned territories.
- Led presentations showcasing company services to prospective clients, successfully securing new business deals and expanding market reach.
- Established open lines of communication among team members through regular meetings that fostered collaboration towards shared goals.
- Developed a keen understanding of industry trends by participating in conferences and networking events which allowed me to provide better solutions for our clients.
- Built a strong rapport with key decision-makers within client organizations, fostering trust and long-lasting partnerships.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Partnered with business leaders to deliver services that support company objectives and consistent with corporate values.
- Advocated for social and community service programs to increase awareness and funding.
- Participated in community events to promote services and engage with public.
- Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
- Created and managed budgets, efficiently allocating resources for social and community service projects.
- Collaborated with community members to develop and implement service initiatives.
- Established and maintained relationships with key stakeholders.
- Conducted outreach activities to engage local stakeholders in programs.
- Implemented strategies to increase public awareness of social and community service programs.
- Coordinated with community stakeholders for successful implementation of social and community service initiatives.
- Conducted community workshops to promote different programs and educate public on available services.
- Spearheaded fundraising efforts to support social and community service initiatives.
- Partnered with local organizations to expand access to social and community services.
SOCIAL MEDIA
Freelance
11.2017 - 01.2018
- Develop and coordinate social media marketing and communication plans
- Create, curate, engage and schedule content across social media channels
- Clients range across industry types – product, service and community organisations
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
KEY ACCOUNT MANGER
Southern Cross Austereo
03.2015 - 12.2017
- Built and maintained strong client relationships
- Increased client numbers and identified new sales opportunities leading to an increased portfolio and sales by 10% a financial year
- Created content for client’s television and online campaigns
- Assisted with advertising production
- Used a range of booking programs and sales management systems (IMBS & MaxMedia and Salesforce)
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Maintained a high level of industry knowledge by attending relevant conferences, seminars, and workshops, contributing to the development of innovative solutions for clients.
KEY ACCOUNT MANAGER
BYRON SHIRE NEWS / NORTHERN STAR
01.2013 - 03.2015
- Responsible for the management of print and online sales
- Built and maintained strong client relationships
- Established the entertainment section (Vybe) What’s On and Dining
- Worked with clients from a diverse range of industries and adapting my sales approach accordingly
- Generated an increase in sales and consistently met KPI’s
- Experience establishing budgets with clients and the company
- Expanded key account base by identifying and cultivating new business opportunities.
- Strengthened client relationships through regular communication and effective problem solving
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Built and maintained strong client relationships to drive business growth.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Built relationships with customers and community to promote long term business growth.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
- Contributed to event marketing, sales and brand promotion.
- Recorded accurate and efficient records in customer database.
MARKETING EXECUTIVE
QUEENSLAND RUGBY CLUB
01.2011 - 07.2012
- Developed marketing campaigns targeting membership attraction, retention and customer loyalty
- Designed and implemented marketing strategies across diverse media including direct mail, SMS, email, social media and advertisements
- Website management including writing copy
- Undertook research and produced copy for the monthly newsletter
- Planned and executed multiple marketing and sponsorship events including trade shows, networking events, cocktail parties and games nights
- Managed relationships with key media and public relations partners to help increase publicity and maintain brand profile
Marketing Coordinator
Queensland Events & Tourism
10.2002 - 06.2003
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Planned and executed internal and external marketing events.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Wrote and distributed press releases to increase brand visibility.
Regional Marketing Manager
Blue Care
02.1998 - 10.2002
- Increased brand awareness by developing and executing regional marketing and fundraising strategies.
- Evaluated the success of Blue Care’s marketing and advertising campaigns as well as promotional activities including monitoring budgets and expenditure to ensure continuous quality improvement for the regional marketing division
- Developed, strong productive relationships with key stakeholders and sponsors to successfully facilitate and manage various fundraising and promotional events as well as industry specific promotions
- Coordinated and managed a range of activities including capital campaigns, annual door knock appeals and car fleet sponsorships as well as memorial and bequest programs
- Assisted with the development and implementation of a State-wide strategic marketing plan and organisational brand change from Blue Nursing Service to Blue Care whilst ensuring ongoing key stakeholder and employee engagement
- Developed, managed and produced the publication, printing and distribution of numerous corporate brochures, annual reports and promotional material such as media releases, fact sheets, advertisements and posters whilst ensuring adherence to strict corporate branding and communication guidelines
- Assisted in joint state wide media and corporate promotional campaigns
- Delivered public speaking sessions throughout the region to schools, community groups, and businesses
- Mentored junior team members, providing guidance on best practices while inspiring professional growth.
- Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
- Managed relationships with local media outlets, securing valuable coverage for company news and events.
- Developed strategic and tactical marketing plans for region.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed market trends to identify opportunities for growth and expansion in the region.
- Developed strong relationships with key stakeholders, fostering mutual trust and support.
- Streamlined internal communication processes, improving information flow between departments.
- Increased donor engagement by developing and implementing targeted fundraising campaigns.
- Boosted fundraising revenue through effective grant writing and persuasive appeals to donors.
- Streamlined event planning processes for successful charity galas, auctions, and door knock campaigns
- Researched and identified potential donors.
- Supported cash flow management by developing projections for annual donations, sales and grants.
- Achieved over one million dollars of fundraising revenue for a capital campaign
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
- Cultivated relationships with existing and potential donors to increase donations.
- Created compelling presentations to promote fundraising activities to potential donors.
- Planned and organized special events, solicited corporate sponsorships, and set up matching gift donations to reach financial targets.
- Collaborated with marketing teams to develop marketing materials for campaigns.
- Coordinated events to encourage community involvement and increase awareness of organization's mission.
- Collaborated with marketing team to create compelling promotional materials for fundraising initiatives.
- Managed donor database, ensuring accurate record-keeping and timely acknowledgements of contributions.
- Coordinated volunteer recruitment and training efforts to maximize support during fundraising events.
- Established strategic partnerships with local businesses to secure sponsorships and in-kind donations.
- Conducted thorough research on prospective donors, identifying key opportunities for increased giving.
- Secured media coverage for high-profile events by cultivating relationships with local press outlets and crafting compelling press releases.
- Negotiated contracts with vendors for services such as printing, catering or event space rental.
- Planned and coordinated fundraising events.
Education
BBA - COMMUNICATIONS, Marketing and Advertising
QUEENSLAND UNIVERSITY OF TECHNOLOGY
Brisbane, QLD11.1996
Skills
- Proactive Self-Starter: Demonstrated resilience, drive, and determination as a self-motivated professional
- Effective Communication: Exceptional oral, written, and interpersonal skills honed through years of diverse professional interactions
- Business Development: Proven track record in fostering business growth through strategic networking and partnership building
- Technological Proficiency: Proficient in utilizing a range of tools including Microsoft Office, SalesForce, RMS, Canva, various social media platforms, and database management applications
- Rapport Building: Adept at establishing quick rapport with individuals at all levels, fostering positive and productive relationships
- Organizational Excellence: Strong organizational and time management skills, ensuring efficient and effective task completion
- Lateral Thinking: Strategic problem solver with the ability to think on one's feet, approaching challenges with innovative and creative solutions
- Teamwork and Collaboration
- Marketing and Advertising
- Campaign and Event Planning & Management
- Social Media Management
- Time Management
Certification
RSA
MR License
Timeline
Marketing Coordinator
Tareeda Pty Ltd
09.2023 - 01.2024
Data Capturer
EPES Pty Ltd
02.2023 - 06.2023
Sales Assistant
The Cellar Byron Bay
10.2022 - 02.2023
PRODUCTION ASSISTANT
NETFLIX
03.2021 - 08.2021
CLIENT SERVICES MANAGER
HOME INSTEAD
03.2018 - 12.2020
SOCIAL MEDIA
Freelance
11.2017 - 01.2018
KEY ACCOUNT MANGER
Southern Cross Austereo
03.2015 - 12.2017
KEY ACCOUNT MANAGER
BYRON SHIRE NEWS / NORTHERN STAR
01.2013 - 03.2015
MARKETING EXECUTIVE
QUEENSLAND RUGBY CLUB
01.2011 - 07.2012
Marketing Coordinator
Queensland Events & Tourism
10.2002 - 06.2003
Regional Marketing Manager
Blue Care
02.1998 - 10.2002
BBA - COMMUNICATIONS, Marketing and Advertising
QUEENSLAND UNIVERSITY OF TECHNOLOGY
Similar Profiles
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Cathrine FryCathrine Fry
Swim Teacher and Operations Manager at Kiramal Pty Ltd / Daltrla Pty LtdSwim Teacher and Operations Manager at Kiramal Pty Ltd / Daltrla Pty Ltd
Catherine CooreyCatherine Coorey
Director and Project Manager at Byron Coastal and ICOLL CentreDirector and Project Manager at Byron Coastal and ICOLL Centre
James HarrisonJames Harrison
Regional Store Manager at Industrie ClothingRegional Store Manager at Industrie Clothing