Louise Ardagh
Perth,WA
Summary
Dynamic General Manager with a proven history of driving change and enhancing customer experiences. Louise excels in business growth, brand building, and customer strategy across diverse industries. She's adaptive, deadline-driven, and dedicated to nurturing high-performing teams through visionary leadership and motivation.
Overview
23
23
years of professional experience
Work History
GM Brand & Experience
Hospital Benefit Fund (HBF)
2023.09 - Current
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
GM Marketing & Member Engagement
Hospital Benefit Fund (HBF)
2019.03 - 2023.01
GM Commercial & Marketing
Perth Racing
2016.01 - 2019.01
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
GM Business Development Retail
BANKWEST
2015.01 - 2016.01
- Implemented innovative business development strategies to increase customer base and expand market share
GM Small Business
BANKWEST
2014.01 - 2016.01
GM Marketing
BANKWEST
2010.01 - 2014.01
CEO Frontiers Group
Shanghai, China
2001.01 - 2007.01
Education
Master of CX (Customer Experience) -
01.2023
Customer Experience - Design -
01.2016
Company Directors Course -
01.2015
Business
01.1989
Bachelor of Arts -
01.1986
Skills
- Cross-Functional Team Management
- Market Growth
- Strategic Planning
- Customer Experience
- Coaching and Mentoring
- Team Leadership
- Exceptional Interpersonal Communication
- Product Development
- Advertising Campaign Development
- Leadership
- Marketing
Accomplishments
- Marketing - Implemented marketing strategies which resulted in [X%] growth of customer base.
Timeline
GM Brand & Experience - Hospital Benefit Fund (HBF)
2023.09 - Current
GM Marketing & Member Engagement - Hospital Benefit Fund (HBF)
2019.03 - 2023.01
GM Commercial & Marketing - Perth Racing
2016.01 - 2019.01
GM Business Development Retail - BANKWEST
2015.01 - 2016.01
GM Small Business - BANKWEST
2014.01 - 2016.01
GM Marketing - BANKWEST
2010.01 - 2014.01
CEO Frontiers Group - Shanghai, China
2001.01 - 2007.01
Foresters Executive Education - Master of CX (Customer Experience),
Commonwealth Bank of Australia (CBA) - Customer Experience - Design,
Australian Institute of Company Director - Company Directors Course,
Edith Cowan University - , Business
Curtin University - Bachelor of Arts,
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