Louise Debrandt
Sydney,NSW
Summary
Dynamic leader with proven success in operations management and team leadership, notably at Nola Smokehouse & Bar. Excelled in enhancing customer engagement and revenue through strategic marketing and effective team management. Skilled in Google Ads and problem-solving, achieving significant improvements in service delivery and operational efficiency.
Passionate [Job Title] driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Proficient in developing and overseeing projects with focus on quality and efficiency.
Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
11
11
years of professional experience
Work History
Restaurant Manager
Nola Smokehouse & Bar
2020.09 - Current
- Daily Operations and Floor Management: Supervised all aspects of restaurant operations, enhancing customer satisfaction through efficient floor management strategies. Maintained cleanliness and high standards of service and food quality in a fast-paced environment.
- Team Leadership: Recruited, trained, and developed staff knowledge in service, customer interaction, and food and drink offerings. Managed a team of 10 staff members, providing coaching and mentoring to boost team performance, morale, and reduce turnover.
- Customer Service Excellence: Ensured exceptional customer service by promptly resolving patron issues with effective communication. Managed all customer inquiries professionally, leading to increased satisfaction and repeat business.
- Administrative Duties: Handled daily administrative tasks, including opening/closing, ordering supplies, processing invoices, and managing wine stock levels. Managed team schedules to stay within budgeted labor cost guidelines.
- Revenue and Profitability: Developed and implemented strategies to drive sales and maximize revenue. Contributed to menu development, promotions, marketing, and special events, resulting in increased revenue. Optimise floor plan to increase maximum capacity per service.
- Performance Metrics and KPIs: Conducted monthly stock takes with the bar team to ensure inventory accuracy and optimize stock levels. Set departmental targets and KPIs, including sales targets, customer satisfaction scores, and operational efficiency metrics. Adjusted schedules and staffing levels to accommodate peak customer demand, ensuring optimal service delivery. Monitored and analyzed guest satisfaction levels through surveys and feedback mechanisms, focusing on continuous improvement to enhance overall guest experience.
Retail Sales Associate
Joseph Shoes
2019.11 - 2020.03
- Sales and customer service: Provided excellent customer service, assisting customers with product selections and utilized upselling techniques to promote additional products and increase sales.
- Stock and visual merchandising: Monitored sales floor and visual merchandising standards to promote brand image and drive sales. Assisted in managing inventory levels, and restocking merchandise as needed.
- Social Media and Content Creation: Produced digital marketing content by editing high-quality video and photos for social media platforms, including Instagram and Facebook. Conducted hashtag research to improve post visibility and driving organic follower growth.
Sales and Marketing Executive
Estelle International
2016.04 - 2018.09
- Marketing Strategy and Implementation: Created and executed effective marketing and sales strategies, including CPM/CPC campaigns in collaboration with marketing agencies, to significantly increase customer engagement and revenue.
- Content Creation and Management: Developed a wide range of marketing materials and digital content, including photographs, models, templates, leaflets, posters, and newsletters for B2B and B2C accounts. Organized, budgeted, and managed campaign photo shoots to ensure high-quality visuals and alignment with campaign objectives.
- Social Media Management: Managed sales promotions and marketing strategies across major social media platforms. Collaborated with influencers to enhance brand visibility and engagement. Implemented social media strategies that expanded online presence and increased follower engagement. Developed and managed content calendars to ensure timely and relevant posts.
- SEO and Online Presence: Supported SEO initiatives by improving content, keyword relevancy, and branding to achieve search engine optimization goals. Monitored the company's online presence to engage with users.
- Advertising and Promotion: Sourced advertising opportunities and placed ads in press. Contributed to event marketing, sales, and brand promotion efforts.
- Website and Content Development: Tested websites at different design and production stages to ensure conformance with design specifications. Assisted in creating written, video, and image content for various marketing channels.
- Analytics and Reporting: Prepared detailed campaign reports and digital marketing strategies, communicating key findings to senior management. Evaluated market data to develop and refine business strategies.
- Sales and Account Management optimization: Suggested innovative ideas to increase sales and improve customer experience. Optimized sales processes by identifying inefficiencies and implementing best practices for streamlined account management.
- Inventory and Sample Management: Supported buyers with trend analysis and forecasting to ensure optimal inventory levels. Managed sample requests from vendors and enhanced sample tracking efficiency with a digital inventory system.
- Client and Partner Relations: Developed strong relationships with international sales representatives and B2B key accounts (including special offers on Amazon, Saranza, and The Bradery for outlet sales). Acted as the main point of contact for marketing materials, stock availability, sample management, and international fashion footwear fairs.
Buying Assistant
Qwam Limited
2014.09 - 2014.12
- Product Ordering and Tracking: Utilized specialized software to efficiently order, track, and invoice product shipments, ensuring timely delivery and accurate record-keeping.
- Customer Experience Enhancement: Promoted superior customer experiences by leveraging knowledge of colour trends, styles, product benefits, and value perception to inform procurement decisions and merchandising strategies.
- Database Management: Managed a comprehensive database of vendor details and pricing information, maintaining organization and accuracy for effective procurement and financial tracking.
- Vendor Sourcing and Negotiation: Sourced potential vendors, test samples, assisted in negotiations, and established schedules for merchandise deliveries to optimize supply chain efficiency and cost-effectiveness.
Digital Marketing Intern
Webdistrib.com
2014.03 - 2014.05
- Web Analytics and Recommendations: Tracked and analyzed web analytics to monitor performance metrics. Recommended proactive adjustments to improve user engagement and conversion rates.
- SEO Collaboration: Collaborated to integrate SEO and ensured that content was optimized to enhance visibility and drive organic traffic.
- Market Analysis and Trend Research: Performed thorough market analysis and researched the latest social media trends to identify new opportunities for audience engagement.
- Social Media Campaign Design: Helped in innovative social media campaign ideas, including concepts for content, and visuals to enhance brand presence.
Education
MBA - Project Management
Kaplan Business School
Sydney, NSW03.2023
MBA - Management And International Business
MbWAY Business School
Lille, France08.2018
BBA - Marketing & Management: Luxury, Fashion And Design
ISEFAC Business School
Lille, France06.2016
Skills
- Team Management and leadership
- Operations Management
- Organization and prioritization
- Problem-Solving
- Project management
- Teamwork and Collaboration
- Detail Oriented, multitasking and good time management
- Adobe Creative Suite, Canva and newsletter automatic software
- Data analysis and SEO
- Social Media and Digital Marketing: Google Ads, Facebook Suite, Instagram and TikTok
Languages
English
Professional Working
French
Native or Bilingual
German
Elementary
Timeline
Restaurant Manager
Nola Smokehouse & Bar
2020.09 - Current
Retail Sales Associate
Joseph Shoes
2019.11 - 2020.03
Sales and Marketing Executive
Estelle International
2016.04 - 2018.09
Buying Assistant
Qwam Limited
2014.09 - 2014.12
Digital Marketing Intern
Webdistrib.com
2014.03 - 2014.05
MBA - Project Management
Kaplan Business School
MBA - Management And International Business
MbWAY Business School
BBA - Marketing & Management: Luxury, Fashion And Design
ISEFAC Business School
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