Summary
Overview
Work History
Education
Skills
Additional Information
Well-being, exercise, fitness & fashion and culture.
Work Availability
Timeline
Generic
Loukia Kyriacou

Loukia Kyriacou

Ivanhoe,Victoria

Summary

Diligent and dynamic Communications Manager with progressive career across both internal and external communications, front of house (FOH) and professional public engagement. Articulate writer with talent for creating engaging content. A seasoned, approachable leader with strong history of success in leading teams

Overview

14
14
years of professional experience

Work History

Student: Master's Global Media Communications

University Of Melbourne
Parkville, Vic
02.2021 - 12.2022

Master's Dissertation Research (Communications)

Hall & Wilcox
08.2022 - 10.2022
  • Analyzed national communications strategies for company's internal and external communications by reviewing the purpose vs the impact of digital platforms.
  • Reviewed reports on social media performance and performed SWOT analysis for HOD's consideration to implement and improve performance.
  • Created strategies for greater digital performance qualifiers.
  • Created copy for socials publications including linkedin articles, twitter announcements and press statements.
  • Contributed to the Evolve program strategies and policies to support the hybrid work program.
  • Participated in team-building activities to enhance working relationships.

Campaign & Sales Executive - Publishing

John Batman Group
09.2019 - 05.2020
  • Traveled across Australia to states and regions to meet with stakeholders of magazine and discuss KPIs running a full and demanding schedule.
  • Nurtured relationships with regional hotel managers, local councillors, advertising client's, stakeholders; meet with potential new clients of both distribution and advertising advertisement placement.
  • Liaised with graphics team on advertising specs for ordered ads to meet client's design; advised editorial team for magazine layout (incl: hierarchy and regional tourism information for copy; advised on images for region, design to reflect direction of town and its new attractions.
  • Actively listened to client and stakeholders needs, handled concerns quickly and resolved issues in executive autonomous capacity; while resigning established distributing contracts, retaining advertising contracts and relationships with local figures. Renegotiated contracts while meeting advertising budgets and growing ad revenue.
  • Fostered relationships with new and existing clients while providing high level of expertise on travel statistics in market trends and consumer spending of particular regions in luxury and leisure industries.
  • Effective sales strategies both in distributions and advertising sales, resulting in $240,000 in new business in first quarter of position.

Founder

Evolve Emporium
03.2018 - 09.2019
  • Evolve emporium assists professionals to elevate their potential with curated and guided consultation on self improvement towards work / life balance.
  • Copywrite, design and produce coursework materials designed to drive personal development and self reflection.
  • Customer focused experience to drive lifestyle management.
  • Developed company website using CMS (WordPress / Wix / Shopify) writing a blog, marketing products for purchase, & booking system for consults, formatted for both handheld devices and laptops access.
  • Collaborated and cross-marketed with female lead businesses to create products such as candles, wellness packs, and gift parcels to sell through the website.


VCE English Teacher

Lalor North Secondary College
03.2017 - 12.2017
  • Worked cooperatively with other teachers, administrators and parents to help students reach learning objectives.
  • Incorporated multiple types of teaching strategies into classroom.
  • Kept students on-task with proactive behavior modification and positive reinforcement strategies.
  • Planned and implemented integrated lessons to meet national standards.
  • Graded and evaluated student assignments, papers and course work.

Leading Area Specialist / Classroom Educator

Mount Ridley Secondary College
03.2016 - 12.2016
  • Started at MRC in full time teaching capacity and was then recommended by exiting Department Area Leader to take over department. After interviewing for role, I was promoted to department lead in same year.
  • Department leader 0.8 administrator capacity and 0.2 teaching capacity: managing 10 member team of administrators, teachers, student teachers, casual staff, and teaching assistants.
  • Demonstrated respect, friendliness and willingness to help wherever needed to be present, engaged and supportive leader. Conducted daily staff meetings to ensure efficient daily schedule and team cohesion.
  • Wrote Performance Arts (PA) curriculum for K - 12 for four subject streams of department with my teaching team to meet VELS and learning outcomes for all years.
  • Managed department state budget.
  • Implemented new operational programs for school development and proficiency; online production management schedule and program for all event bookings and live events, online marketing for events schedule.

Freelance Consultant

Self Employed
09.2015 - 12.2015
  • Developed industry relationship with brand managers, creative consultants and communications teams to pitch editorial content on French fashion and emerging trends.
  • Attended media and product events, to write and produce short form articles as assigned by the client. Assisted with English on websites and press kits.
  • Delivered a concierge experience to client's with styling sessions.
  • Built a private network of clients and contacts in the French fashion industry.
  • Handled external communications with media and public relations professionals as English coordinator providing press statements and social media captions.
  • Discussed marketing goals with clients to identify branded content for social media.

Front of House & Events Coordinator

The Boulevard
07.2014 - 08.2015
  • Managed day-to-day FOH operations to drive quality, standards and meet customer expectations.
  • Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
  • Worked closely with clients to meet event design and operation, wrote running sheets for the bar and kitchen, executed running sheets at events.
  • Service for food and beverage duties, including serving, running kitchen pass, bar management, pack-up and dress down.
  • Demonstrated leadership by keeping up with cleanliness and organization and delegating roles to employees.

Marketing & Events / Communications Manager

B.H.S International (CICD Program USA)
04.2009 - 06.2010
  • Oversaw all editing of digital communications and reformatting of websites, content and images. Developed intranet for international distributors, updating marketing and sales information pertaining to international markets.
  • Prepared campaign logistics for marketing images. Running point onset or on location for shoots liaising with talent and communication teams.
  • Working with client’s PR teams for collaborations and leveraging marketing initiatives and referral network to promote business development.
  • Hiring and training staff for exhibitions and public events to ensure correct disseminating of pertinent product information.
  • Liaising with media / PR teams to build a culture of high performance and quality outcomes.
  • Point of contact for international distributors and compiling international documentation for national and regional marketing rules and regulations.
  • Presented performance reports on sales and budgets to company board.

Education

Masters of Global Media Communications (Hons) - Global Media, Int. Public Relations, Digital Cult

University of Melbourne
Parkville, VIC
12.2022

Post-Graduate Arts - Editing & Communications

The University of Melbourne
08.2015

Graduate Certificate Arts - Creative Writing For Digital Platforms

The University of Melbourne
12.2012

Graduate Diploma in Education - Education

LaTrobe University
Bundoora
10.2011

Bachelor of Arts - Media And Drama (Minor Marketing)

Australian Catholic University
Fitzroy Victoria
10.2008

No Degree - Musical Theatre Residency

National Institute of Dramatic Arts
Kensington, NSW
01.2016

Diploma - Acting

Victorian Collage of Arts
Southbank, VIC
12.2002

Skills

  • Marketing Strategy & Campaigns
  • Product Positioning
  • Content Development
  • Product Launch
  • Media Relations
  • Professional Communications
  • Trade Show Representation
  • Website Management
  • Social Media Coordination
  • Strategy Development
  • Verbal & Written Communication
  • Video Publishing and Production
  • Post-graduate arts policy knowledge of Australian cultural landscape, media and global communications

Additional Information

Community Engagement Roles

Fashion Editor, Richmond Vic.

Australia Times Pty Ltd

2015 – 2016

Learning Tutor / Media Instructor, Fitzroy Vic.

Catalyst Clemente Program, Australian Catholic University

"Catalyst Clemente program giving free tertiary education to people in need"

2011 – 2013

Food Volunteer, Los Angeles CA.

L.A City Mission

2009 – 2010

Inpatient Visitor and Gift Shop Attendant, Richmond Vic.

Epworth Hospital

2008

Well-being, exercise, fitness & fashion and culture.

I have dedicated the better part of the last five years expanding my knowledge of mindfulness well-being. This has profoundly expanded my capacity for daily life management to retain a balanced and full-filling lifestyle.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Master's Dissertation Research (Communications)

Hall & Wilcox
08.2022 - 10.2022

Student: Master's Global Media Communications

University Of Melbourne
02.2021 - 12.2022

Campaign & Sales Executive - Publishing

John Batman Group
09.2019 - 05.2020

Founder

Evolve Emporium
03.2018 - 09.2019

VCE English Teacher

Lalor North Secondary College
03.2017 - 12.2017

Leading Area Specialist / Classroom Educator

Mount Ridley Secondary College
03.2016 - 12.2016

Freelance Consultant

Self Employed
09.2015 - 12.2015

Front of House & Events Coordinator

The Boulevard
07.2014 - 08.2015

Marketing & Events / Communications Manager

B.H.S International (CICD Program USA)
04.2009 - 06.2010

Masters of Global Media Communications (Hons) - Global Media, Int. Public Relations, Digital Cult

University of Melbourne

Post-Graduate Arts - Editing & Communications

The University of Melbourne

Graduate Certificate Arts - Creative Writing For Digital Platforms

The University of Melbourne

Graduate Diploma in Education - Education

LaTrobe University

Bachelor of Arts - Media And Drama (Minor Marketing)

Australian Catholic University

No Degree - Musical Theatre Residency

National Institute of Dramatic Arts

Diploma - Acting

Victorian Collage of Arts

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Loukia Kyriacou