LOVELLA FELICES

• Catalogues Specialist: June 2023 - current
• National Promotions Coordinator: January 2020 - June 2023
• State Promotions Coordinator: June 2018 - January 2020

Market Insights and Collaboration for Business Growth

• Maintained an up-to-date understanding of market conditions, compliance standards, and industry best practices, facilitating informed decision-making.
• Collaborated seamlessly with cross-functional teams to optimize business outcomes and create promotional materials that significantly boosted sales revenue while bolstering support for independent retailers.

Strategic Data Overhaul and Promotional Excellence

• Spearheaded a strategic overhaul of data characteristics, simplifying data for improved catalogues' proof-checking process, trend analysis and effective decision-making.
• Managed a wide array of support activities, exceeding standards and adhering to tight deadlines while maintaining impeccable attention to detail.
• Demonstrated exceptional time-management skills in a fast-paced environment with competing demands and shifting priorities, ensuring quality support delivery.
• Played a pivotal role in delivering desired outcomes in a multi-stakeholder environment, relying heavily on input and approvals from various teams.

Effective Communication and National Catalogue Expertise

• Served as the primary point of contact for stakeholders, ensuring consistent and effective promotions of the IGA brand across all communications.
• Collaborated closely with Marketing and Trading Teams to design and implement compelling weekly catalogues tailored to IGA clients.
• Led the development of CORE's National Catalogues process during MetProms' implementation - aligning programs with evolving shopper and retailer needs.
• Owned the end-to-end process of building National Catalogues, ensuring they were highly effective, on-brand and error-free before it goes to states

Mentorship and Process Enhancement

• Took on a mentorship role, guiding new team members through transitions and imparting valuable skills in catalogues management, even during challenging times such as the COVID-19 pandemic.
• Developed the process for PSRP2 in collaboration with the Promotions Systems Teams which particularly beneficial for WA and SA/NT for both CORE & Small Format channels - identifying business requirements for macros to simplify the PSRP2 process and enhanced its formula.
• Successfully redeveloped the catalogue workflow, simplifying and reducing steps - from state build, proof-check to sign-off for print. Notably, streamlined the sign-off process to meet the WA timezone deadline, improving overall efficiency and effectiveness.
• Played a key role in the Promotions Transformation project (MetProms) team, migrating the catalogues proof-check process, and training staff on the new process during COVID-19.

• Data Management: monitoring, filing, sorting & updating database records with current business information.
• Data Analysis: collecting, cross-referencing of data and identifying potential issues and implementation of process.
• Data Organisation: Data migration activities, synchronisation of data between Salesforce and other internal systems. Merging of data from different business softwares - salesforce, wonderware, citect, telemetry and SOC.
• Contracts Creation: creating contracts in Salesforce, ensuring the accuracy of all the customers’ details entered in the system.

• General admin: Direct support to 2 Managing Directors & 1 Deputy Directors with diary management, organising onsite & offsite meetings and travel arrangements.
• Building maintenance: Working with the Office Manager to liaise with the IT department and the Facilities Manager to ensure the smooth running of the office.
• Finance: Expense report submission, Cab charge reconciliation and raising Purchase Orders. Liaising with suppliers and the Finance teams in reviewing, maintaining budget and approving invoices.
• HR Tasks: Working with the HR team with setting up new starters and organising team celebrations (birthdays and anniversaries). Approving leave requests of the employees who report to the 2 Managing Directors.
• Event Management: Client and Team socials.
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• Diary Management: appointment scheduling, answering emails for Senior Operations Manager and for four Operations Managers.
• Travel Coordination: flight, hotel and ground transportation arrangements for Senior Operations Managers, Operations Managers, Team Managers and business partners visiting the Manila Office; coordinating with embassies and travel agencies for visa processing when needed.
• Schedule Management: coordinated schedule, prioritised functions and appointments, ensured that meetings, deadlines, presentations and other duties of the management team are carried out seamlessly.
• Records and Reports: generated various office reports, handled the creation of spreadsheets and charts, maintained databases, took minutes of the meetings; monitored, and tracked key follow-up actions from meetings. Per- formed independent research and prepare information for special projects. Supported Team Managers/staff in assigned project- based work.
• Board Liaison: served as the liaison between the teams and support groups (HR, Facilities, Procurement, Accounting, Compensation & Benefits teams and partners). Facilitated communication and distributed information.
• Speeches and Presentations: drafted necessary correspondence, presentations, campaign materials and announcements from the Management. Developed staff and board presentations, annual reports and policy manuals. Acted as executive office liaison with outside business organisations and industry associations.
• Budget Management: monitored costs, updated file and conducted quarterly meeting; handled disbursement and liquidation of petty cash/ cash advance for teams when needed, preparing expense report for Management Team's credit card transactions.
• Events Management: facilitated Hotel Roadshows for business partners, Town Hall meetings for the Director and Skip Level meetings for Senior Operations Manager; including but not limited to setting up conference calls, video-conference calls and face-to-face meetings with global teams. Planned and successfully executed offsite Start & End of the Year meetings, including Mid Year planning.