Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Lu Zhang

Sydney

Summary

Sales and marketing professional with strong leadership in driving business growth and brand visibility. Proven ability to develop strategic campaigns, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing, and client relationship management. Reliable team player focused on achieving measurable results and fostering collaboration.

Overview

24
24
years of professional experience

Work History

Sales & Marketing Manager

Good Luck Supermarket Pty Ltd
02.2025 - Current

- Store operation management.

- Developing product assortment plan and promotion plan.

- Whole sale customer development and maintenance.


General Manager

Shenzhen State Owned Duty Free Group Pty Ltd
04.2019 - 09.2024
  • Developed and executed business plans aligning with corporate objectives and market trends.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Mentored junior managers, fostering leadership skills and promoting professional development within the team.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Sales and Marketing Manager

Good Luck Supermarket Pty Ltd
02.2014 - 02.2019
  • New store opening and operation management.
  • Analyzed market trends and customer feedback to refine product offerings and promotional tactics.
  • Negotiated partnerships with vendors and clients, strengthening business relationships and expanding market opportunities.
  • Analyzed sales and marketing data for improved strategies.

National Key Account Manager

Mondelez International
05.2012 - 02.2014
  • Developed and executed strategic account plans to enhance customer relationships and drive sales growth.
  • Led cross-functional teams to optimize product distribution and ensure alignment with national marketing initiatives.
  • Analyzed market trends and competitor activities to identify opportunities for account expansion and revenue generation.
  • Implemented data-driven insights to refine pricing strategies, boosting profitability across multiple product lines.
  • Trained and mentored junior account managers, promoting best practices in client engagement and sales techniques.
  • Achieved high client satisfaction by identifying and addressing key account needs.
  • Organized annual meetings between senior leadership representatives from each managed national account partner organization in order to foster open dialogue around shared goals and emerging opportunities.

National Key Account Manager

Nestle
01.2007 - 05.2012

Managed key account performance metrics, ensuring accountability and driving continuous improvement initiatives across teams.

  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Mentored junior colleagues on best practices related to key account management strategies as well as ongoing professional development.
  • Developed strong relationships with national clients through effective communication and negotiation skills.
  • Achieved successful contract negotiations by utilizing strong persuasion skills and industry knowledge.
  • Created customized sales proposals for key accounts, showcasing unique solutions tailored to their specific needs.
  • Collaborated with marketing team members to create targeted promotional materials for use in attracting new business from national-level clientele.
  • Monitored sales trends within assigned territory, adjusting strategies as needed to maximize results.
  • Participated in regional trade shows and industry events as a representative of the company, engaging with prospective clients while building brand awareness.
  • Increased overall sales performance by implementing strategic account management plans.

Key Account Executive

Philip Morris International Inc.
05.2004 - 10.2007
  • Developed and maintained strong relationships with key clients to enhance customer loyalty.
  • Executed strategic account plans to drive revenue growth and market share expansion.
  • Analyzed market trends and client feedback to identify opportunities for product innovation.
  • Collaborated with cross-functional teams to ensure alignment on client objectives and deliverables.

Assistant Buying Manager

Walmart
07.2001 - 06.2003
  • Developed and implemented strategic sourcing strategies to optimize product assortment and pricing.
  • Analyzed market trends and consumer insights to enhance product selection and drive sales growth.
  • Collaborated with cross-functional teams to streamline procurement processes and improve supply chain efficiency.
  • Led vendor negotiations, resulting in favorable contract terms and improved supplier relationships.

Education

Bachelor of Arts - English Education

Dalian Foreign Languages University
Dalian, China
07-2001

Skills

    - 25 years experience in retail and FMCG

    - Experienced in Sales and Marketing

    - Team Leadership

    - Teamwork

Languages

Chinese
Native or Bilingual
cantonese
Native or Bilingual

Timeline

Sales & Marketing Manager

Good Luck Supermarket Pty Ltd
02.2025 - Current

General Manager

Shenzhen State Owned Duty Free Group Pty Ltd
04.2019 - 09.2024

Sales and Marketing Manager

Good Luck Supermarket Pty Ltd
02.2014 - 02.2019

National Key Account Manager

Mondelez International
05.2012 - 02.2014

National Key Account Manager

Nestle
01.2007 - 05.2012

Key Account Executive

Philip Morris International Inc.
05.2004 - 10.2007

Assistant Buying Manager

Walmart
07.2001 - 06.2003

Bachelor of Arts - English Education

Dalian Foreign Languages University
Lu Zhang