Luana Teixeira
Adelaide,SA
Summary
An adaptable and resilient Marketing Professional with 10 years of experience facilitating communication initiatives. The combination of a customer-focused mindset with a high level of energy and collaboration is my secret to develop strategic thinking to meet organizational goals. I demonstrate creativity and attention to detail while working autonomously and maintain the flexibility required to execute tasks, ensuring responsiveness in my approach. Education has been a longstanding passion since my move to Australia. The opportunity to leverage my communication skills within the Department of Education resonates with my professional interests, compelling me to pursue the position of Communications Adviser.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Bushman Tanks
Adelaide, SA
01.2023 - Current
- Research & development of communication strategy and execution, including editing content for brochures, catalogues & direct emails, as well posting blogs.
- Design social media strategy, managing and updating social media accounts, creating and scheduling posts, as well as generating reports for data analysis.
- Expertise in content creation, strategic multi-channel campaigns, and software, CMS, and CRM utilisation.
- Assisting internal teams and external contractors, I navigate media channel management, covering briefing, planning, budgeting, and creative concept oversight.
- Oversee government rebate initiatives directly with the Infrastructure Department and execute online communication plans to promote and collaborate with wholesalers.
Marketing Coordinator
Bushman Tanks
Adelaide, SA
01.2023 - 06.2023
- Assist in the planning, execution, and monitoring of online communication campaigns.
- Managing and updating social media accounts, creating and scheduling posts, as well as monitoring engagement.
- Assist in gathering and analysing marketing data, preparing reports and providing insights to support decision-making.
Media Executive
KWPX
Adelaide, SA
03.2022 - 05.2022
- Media booking and administration, budget monitoring and general data entry. Generating analytics and reporting.
Digital Project Support Executive
KWPX
Adelaide, SA
11.2021 - 02.2022
- Project administrative support, acting as primary point of contact between the projects team and the client, support project managers with administrative requirements using of Asana.
Intern - Marketing
KWPX
Adelaide, SA
06.2021 - 10.2021
- Market research and analysis, content curation and inventory for data analysis & marketing campaign analysis.
Product and Admissions Officer
Tagarela International Student Agency
Adelaide, SA
02.2020 - 10.2021
- Liaising with key stakeholders by visiting training organisations and attending B2B networking events.
- Responsible for the after sales operations including admission into educational institutions, invoice checking and changes on bookings.
- Update the database and system with up-to-date information from partners to support the sales team.
Regional Marketing Specialist for LATAM
Copa Airlines
Sao Paulo, Brazil
01.2014 - 01.2017
- Assisting in marketing activities by demonstrating expertise in various areas (advertising, events planning, sponsorship etc.) and, responsible for providing marketing collaterals.
- Assisting internal teams and external contractors with the management of media channel briefing, planning, budgeting, checking and proofing creative concepts.
- Managing sponsorships and assisting with activations and leverage activities, such as sales incentive campaigns.
- Strategic thinking to ensure ongoing optimisation of all communication plans, while communicating with different levels of authority in the company to achieve business goals.
- Liaising with stakeholders including tourism/government authorities, setting expectations and working collaboratively at multiple levels of the organization to get things done.
- Market research and trend analysis to identify marketing opportunities in the region.
- Crisis Management training and optimisation.
Sales Agent
Copa Airlines
Sao Paulo, Brazil
01.2012 - 01.2014
- Direct Sales working in partnership with the Airport Team and Customer Service department solving direct customer issues related to flight operation (delays, contingency, cancellation etc)
Education
MBA specialized in Digital Management -
Kaplan Business School
01.2022
Cert III in Early Childhood Education and Care -
Kirana Colleges Australia
01.2020
Post-Graduation in Marketing Management -
Armando Alvares Penteado (BR)
01.2015
Bachelor in Tourism and Hospitality -
Universidade Vale do Itajai (BR)
01.2012
Skills
- Microsoft Office Suite
- WordPress & Woocommerce
- Social Media platforms
- CRM - Zoho & Hubspot
- Mailchimp
- Adobe Suite
Certification
- Police Check
- DHS/WWCC
- RRHAN-EC
Additional Skillset
- Time management
- Initiative and creativity
- Self-motivated
- Innovative mindset
- Ability to work across projects in a fast-paced environment
- Resilience and highly organised
Volunteer Experience
BESSA – Brazilian Ethnic School of South Australia, Adelaide, 2021
Teaching to 0-5 years old according to programming, assisting with curriculum and annual calendar events
Timeline
Marketing Specialist
Bushman Tanks
01.2023 - Current
Marketing Coordinator
Bushman Tanks
01.2023 - 06.2023
Media Executive
KWPX
03.2022 - 05.2022
Digital Project Support Executive
KWPX
11.2021 - 02.2022
Intern - Marketing
KWPX
06.2021 - 10.2021
Product and Admissions Officer
Tagarela International Student Agency
02.2020 - 10.2021
Regional Marketing Specialist for LATAM
Copa Airlines
01.2014 - 01.2017
Sales Agent
Copa Airlines
01.2012 - 01.2014
MBA specialized in Digital Management -
Kaplan Business School
Cert III in Early Childhood Education and Care -
Kirana Colleges Australia
Post-Graduation in Marketing Management -
Armando Alvares Penteado (BR)
Bachelor in Tourism and Hospitality -
Universidade Vale do Itajai (BR)
Similar Profiles
Sophia HashimSophia Hashim
DECA Chapter Founder at Allison BushmanDECA Chapter Founder at Allison Bushman
Robert CollinsRobert Collins
Groundsman Forman at Bushman Tree ServiceGroundsman Forman at Bushman Tree Service
Bianca KroppBianca Kropp
Bakery Supervisor at Bushman PiesBakery Supervisor at Bushman Pies
SANDEEP SAHNISANDEEP SAHNI
Truck Driver at ADELAIDE TRUCK & VANSTruck Driver at ADELAIDE TRUCK & VANS
Lauren HortinLauren Hortin
Shift Manager at McDonald'sShift Manager at McDonald's