Lucia Keussen

Key Achievements

• Led the end-to-end delivery of a national product launch roadshow across five Australian cities, coordinating cross-functional teams, logistics, marketing and external partners.

• Collaborated with product, logistics, and creative teams to enhance planning, communication, and customer experience across complex international initiatives.

• Delivered more than 50 international customer-facing projects across Australia, Europe, the Middle East and Americas, collaborating with global stakeholders to ensure successful outcomes.

• Cultivated trusted relationships with distributors, healthcare professionals, and internal stakeholders, serving as primary coordination point throughout project delivery.

• Represented the organization at international congresses, educating healthcare professionals on innovative aesthetic technologies and strengthening strategic customer relationships.

A leading Australian Registered Training Organisation (RTO) delivering nationally accredited English language and vocational education programs to international students.

Key Achievements

• Progressed through multiple leadership roles, from Student Recruitment Officer and Account Manager to Student Recruitment Manager and Head of Student Recruitment & Marketing, reflecting consistent high performance and leadership capability.
• Led and developed a multicultural team of 11 professionals across student recruitment, marketing and communications, fostering a collaborative, customer-focused culture during a period of significant organisational growth and change.
• Successfully rebuilt and stabilized the department by recruiting, onboarding, coaching and mentoring a new team following the departure of several key managers, ensuring business continuity and improved team performance.
• Built and maintained trusted relationships with 40+ education partners across Europe, Latin America and Asia, serving as the primary relationship manager and strategic advisor to key accounts.
• Developed and implemented student recruitment and engagement strategies that strengthened partner relationships, increased student enrolments and facilitated long-term business growth.
• Partnered with internal stakeholders across marketing, admissions and executive leadership to improve recruitment processes, customer experience and operational efficiency.
• Represented the organisation at more than 50 national and international education events, strengthening the APC brand, developing strategic partnerships and engaging directly with prospective students and education partners.
• Led digital recruitment campaigns with Marketing & Communications team, leveraging CRM insights and campaign performance data to optimise student engagement and recruitment results.
• Introduced improved CRM processes and partner management practices that enhanced collaboration, communication and service delivery across domestic and international markets.

A boutique education and migration consultancy providing personalised education pathways and visa advisory services for international students.

Key Achievements

• Delivered personalised education and visa consultations, guiding international students through complex education and migration pathways while building trusted, long-term client relationships.
• Managed end-to-end customer journeys, delivering tailored advice and ongoing support from initial consultation to successful visa application and enrolment.
• Collaborated closely with education providers, migration specialists and internal stakeholders to develop customised study plans aligned with individual client goals and regulatory requirements.
• Coordinated documentation and application processes, ensuring accuracy, compliance, and timely submission within Australian immigration system.
• Cultivated strong client rapport through empathetic communication and proactive problem-solving, enhancing customer experiences and ensuring successful outcomes.

Australia's largest leisure management organization, providing health, fitness and community recreation services across Australia and New Zealand.

Key Achievements

• Delivered exceptional frontline customer service, building positive relationships with members and visitors through responsive, solution-focused support.
• Managed membership inquiries, registrations and account administration while providing accurate information and resolving customer issues in a professional and timely manner.
• Managed membership inquiries, registrations and account administration while providing accurate information and resolving customer issues in a professional and timely manner.
• Worked collaboratively with the center team to create a welcoming customer experience and support daily operations.

A central government department responsible for labour, social policy and employment programs, managing nationally significant initiatives funded by the European Union.

Key Achievements

• Successfully managed the delivery of 30+ government-funded projects, each valued at approximately €200,000, ensuring outcomes were achieved within agreed timeframes, budgets and compliance requirements.
• Coordinated cross-functional stakeholders, project partners, and government representatives to ensure project progress aligned with strategic objectives while effectively managing risks.
• Developed project documentation, financial reports, and governance records that met European Union funding requirements, enhancing compliance and transparency.
• Produced high-quality project documentation, financial reports and governance records in accordance with European Union funding requirements and regulatory standards.
• Streamlined operations within General Manager's office by reviewing processes and implementing practical administrative and project management improvements.
• Supported senior executive decision-making by coordinating project priorities, preparing executive documentation and ensuring accurate reporting across multiple concurrent initiatives.