Lucinda Bain
Sydney,Australia
Summary
Results-driven Sales Manager with extensive experience in Luxury Events and High End Hospitality. Proven track record in building strong client relationships and consistently exceeding expectations. Skilled in leveraging advanced marketing, prospecting, and merchandising strategies to achieve business objectives. Expertise in comprehensive event management across corporate, wedding, and social events, complemented by a strong ability to lead and develop high-performing teams.
Overview
9
9
years of professional experience
Work History
Event Sales Manager
MERIVALE
Sydney
10.2021 - Current
- Specialising in corporate luxury and private event sales
- Managing all luxury brand client relations
- Manage all Merivale VIP event accounts, fostering strong relationships and delivering tailored experiences
- Manage all VIP international artists and production teams for private and corporate events
- Leading, inducting and managing a creative, energetic, and detail-oriented team
- Oversee the full life cycle of events from inception, sales, client collaboration and execution
- Develop and implement marketing and PR strategies
- Establish and maintain key performance indicators (KPIs) to monitor sales team performance, and drive continuous improvement
- Collaborated with cross-functional teams, including Marketing, PR, Social Media and Operations, to align efforts and maximise overall business performance
- Conducted training and mentorship programs
Miss Universe State Finalist
MISS UNIVERSE
10.2021 - 06.2022
- Led fundraising initiatives and awareness campaigns to support various charitable organisations
- Planned and executed events to promote philanthropic causes
- Engaged in public speaking and public relations activities to effectively represent the Miss Universe organisation
- Developed and executed innovative social media campaigns and activations
- Participated in modelling and photography campaigns, as well as acting projects, showcasing a commitment to advocacy
Sales and Event Manager
THE BOATHOUSE GROUP
Sydney
02.2016 - 11.2021
- Sales, Event Management & Operations Management for 10 Venues
- Cultivated and maintained strong relationships with existing partners while actively seeking new business opportunities
- Consistently achieved and exceeded financial targets, driving revenue growth
- Sourced and secured keynote speakers, entertainment, and supplies to enhance event experiences
- Demonstrated exceptional communication and persuasive skills to engage clients and stakeholders effectively
- Managed VIP cliental and guest relations, ensuring high levels of satisfaction and loyalty
- Oversaw end-to-end event management, coordinating logistics and details for seamless execution
- Managed three direct reports while leading and training event teams of up to 20 members for large-scale events
- Prepared contracts and invoices, closely monitoring fee collection to ensure financial compliance
- Developed comprehensive reports detailing event planning progress, timelines, budgets, and other critical metrics
Event Coordinator Assistant
NEW YORK FASHION WEEK
New York, USA
09.2018 - 10.2018
- Assisted in the seamless execution of runway shows, ensuring all elements were coordinated effectively
- Collaborated with PLITZ and couture fashion show organisations to enhance event quality and impact
- Served as Backstage Coordinator and Functions Assistant, overseeing operations and facilitating smooth transitions
- Engaged in media management and production teamwork to optimise coverage and presentation
- Contributed to the setup and production of fashion shows
Education
Bachelor of Event Management - Business Management
International College of Management Sydney
Sydney, NSW12-2019
High School Diploma -
Canberra Girls Grammar School
Canberra, ACT12-2015
Skills
- Sales Manager
- Event planning
- Strategic marketing planning
- Brand management
- Social media content creation and management
- Managing VIPs and luxury brands
- Budget management
- Promotional campaign development
- Sales strategy development
- Customer retention strategies
- Brand-Building Strategies
- Public speaking
- Negotiation skills
- Team management
- Problem-solving skills
- Time management
- Creativity and innovation
- Leadership skills
Personal Information
Nationality: Australian
Hobbies and Achievements
- Finalist for Employee of the Year 2025 out of 5,000 staff
- Networking Events: Actively participating in industry networking events to foster relationships, broaden my professional network, and remain informed about emerging trends.
- Public Speaking: Engaging in public speaking initiatives
- Sports: Competing in team sports such as tennis and Oztag, promoting teamwork and physical fitness.
- Volunteering: Committing to community organisations to make a meaningful impact and contribute positively to society. Assisting with the organisation of charity fairs, spreading my expertise where most needed.
References
References available upon request.
Timeline
Event Sales Manager
MERIVALE
10.2021 - Current
Miss Universe State Finalist
MISS UNIVERSE
10.2021 - 06.2022
Event Coordinator Assistant
NEW YORK FASHION WEEK
09.2018 - 10.2018
Sales and Event Manager
THE BOATHOUSE GROUP
02.2016 - 11.2021
Bachelor of Event Management - Business Management
International College of Management Sydney
High School Diploma -
Canberra Girls Grammar School