Lucinda Mollison

Recognised leader in audio building a new and existing portfolio of clients across Broadcast Radio (Metro + Regional), Digital Radio, Podcasts, Streaming and Programmatic product suite.

• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Carried out day-day-day duties accurately and efficiently.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Strong solid professional sales background as an Senior Sales Director
• Proven achievement of performance or KPI related activity
• Exceptional communication skills with an ability to deal with people at all levels both internally and externally
• Be an inspirational team player, capable of working within a fast paced and highly demanding environment
• Excellent time management and multi-tasking skills
• A passion for the media industry
• The ability to work as an autonomous salesperson in a competitive environment

• Built and maintained relationships with new clients while providing high level of expertise.
• Developed and cultivated lucrative relationships with new clients through effective communication and interpersonal skills.
• Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.

Following my love for creative and strategic thinking, I helped launch The Content Works throughout COVID lockdown. Working closely with the owner and our studio team to build a leading social media and creative agency, helping brands control their narrative with a mobile-first approach. As we are a small and noble business, I have been fortunate to have been able to be hands-on with all our clients from inception to their completion.

Volunteer Work.

Through visionary thinking, innovation and motivation, my team was the highest achieving Nationally, reaching $700k over our approximate $5m budget. My portfolio spanned across all Pacific Brands, Marie Claire, Better Homes and Gardens, InStyle, Who, BEAUTYcrew, Women and Men’s Health, with diverse partnerships across some of Australia’s most prominent clients - L’Oréal, Toyota, Myer, Dj’s and Endota.

• Responsible for maximizing revenue and share delivery across allocated agencies.

• Drive the team and I to reach and exceed sales targets.

• Direct and lead strategy and implementation.

• Key point of contact for senior agency staff.

• Lead on agency presentations and client responses.

• Key point of contact for editorial, production, creative and senior Sydney management.

• Leadership and mentoring of junior team members, including proposal review, brainstorming and succession plans.

• Collaborate with internal stakeholders such as RED, Seven, research, editorial, creative services and marketing.

• Leading a large team with junior and senior staff, I have a solid ability to multi-task and manage competing deadlines and priorities.

• Strong problem-solving skills with great attention to detail and exceptional organisational skills.