Lucy Chadwick

• Omni channel marketing focus across three business units (online, gift cards and in-store)
• Coaching and mentoring my reports across Australasia (24 total) to deliver on marketing metrics (retention and acquisition), supporting the commercial team to deliver theirs (margin and commission)
• Ensuring business objectives run smoothly between sales, marketing and our operation teams > delivering $1bn sales within the last 12 months - Maintaining standards in marketing excellence always
• Collaborating with regional head office (Singapore) to align on shared marketing vision and delivery across our 11 markets
• Operating with an input/out mentality (Amazonian culture) to ensure mindset is laser focused on delivery
• Taking lead responsibility for research, brand and B2B marketing

Achievements of note at ShopBack:

• Successful rebrand of ShopBack
• Launching Shopback PAY (eg in-store)
• Growing my team to 24 people (from 12), whilst also inheriting the Graphic Design team and setting up an offshore marketing team to protect P+L

• Leading 2 reports to cross collaborate with our sales team (of 35) to deliver for all trade marketing activity across AU & NZ, designed to meet retail goals and maximise sell through
• Overseeing 35 omni channel campaigns against the annual calendar > each designed to meet multi million $ sales targets
• Keeping close to sales and consumer trends in order to build and pivot marketing strategy and execution
• Reporting, budgeting and presenting work to local and global teams
• Leading media buying platform for Afterpay retail

Achievements of note at Afterpay:

• Tripling revenue (also referrals and clicks) for EOFY sales campaign YOY
• Winner of marketing excellence award for stakeholder management and operational excellence
• Setting up our media buying platform, generating $1m in media buy-in within a 6 week period

• Daily stakeholder management > this role required excellent relationship management with retailers and retail steering groups, franchisees, group franchisee owners, internal teams, customers, etc
• Annual brand planning and strategy setting for 350m portfolio encompassing all areas of brand development across the 1400 IGA store network
• Utilising global insights/trends to entrepreneurial customer campaigns in market
• Leadership of campaigns cross functionally and external agencies- including; creative, insights, digital, PR, and activations
• Managing and coaching 1 marketing assistant

Achievements of note at IGA:

• Community Co Brand doubled in sales over a 12 month period ($1m/week - $2m/week)
• Delivered growth of 8x YOY at the National Metcash Expo Event
• Successfully delivering % growth on product/NPD campaigns of between 20% - 150%

• End to end campaign development to support the Broadband product at Foxtel
• Developing key relationships with industry bodies such as NBN Co, ACCC and the National Comms Alliance
• Partnering with product team for Go To Market product launches on our tech products eg IQ3 box, Broadband Hub products etc
• Creative development across TVC, digital, search/affiliates, print, DM, EDM + press
• Leading and coaching a team of 2

Achievements of note at Foxtel:

• Growth in category over a 6wk multimedia campaign of 800%
• Successfully taking sole responsibility for TVC creative development across the entire broadband category
• Due to strong relationship building abilities, I became the main relationship holder with the NBN team at Foxtel

• I joined Woolworths in 2014, working in The Food Co Team, then joining the Fuel + Metro team in 2015. In 2016 I was promoted to Marketing Communications Manager, working across three businesses at Woolworths; Metro, Caltex, and Thomas Dux (600 stores in total)

Core responsibilities:

• Marketing manager across three national businesses, covering all Marketing/Media touchpoints & strategy development for all ATL + National marketing communications
• In store marketing: merchandising, POS, and customer journey mapping
• Analysis of data and insights to drive innovative customer campaigns

Achievements of note at Woolworths:

• +65% scan rates of Woolworths Rewards cards over a 12 week campaign period
• Driving awareness of Woolworths Metro brand through carefully targeted media in NSW, VIC + QLD
• I won an award for the VIC state campaign due to comp sales growth performance of 40% in this area
• Award winner for Bondi Beachfest sponsorship campaign with the Beach Boys (this project involved managing a cross functional team of 25 people)
• Nominated for leadership training based on personal performance in role.

• My core responsibility at 2discover was brand development using BTL marketing channels, including digital and direct/traditional marketing
• The company also hosted networking events regularly
• My deliverables were growth of attendee numbers, end to end event management of all events in Sydney CBD, partnership development with strategic clients and partners, and all online/BTL marketing activities

Achievements of note at 2Discover:

• Growth of 40% in attendance at 2Discover Events
• Developing a partnership with Redkite by rolling out a health + well-being strategy with them being our charity of choice
• Using my previous experience in market intelligence to develop a CRM system, allowing us to continually develop as best practice event managers.

• Retail Excellence Ireland (REI) is a not for profit retail trade body devised to support Irish Retailers by providing exciting market intelligence reports, retail support and training, and other services such as a platinum Preferred Supplier
• Programme
• During my time at REI, my role changed significantly over the four years, culminating in being promoted to Head of Research
• This role was to manage all research interventions, follow market trends, compiling information from various retail sectors and disseminating quarterly and annual reports
• These reports are covered extensively by the Irish media and used to forecast retail sales across Ireland for the period ahead while also offering an analysis on the current figures
• This part of the role was the main focus of my job, and included:
• Quarterly research reports on data trends across all retail sectors, with clients such as McDonalds taking part in weekly Hot Beverage surveys
• Ongoing qualitative surveys and the ongoing accumulation of data
• Continual research and analysis across 9,000 retail outlets in Ireland, and developing strong relationships with senior stakeholders (CEO level) of these companies in order to access ongoing sales figures