Lucy Cullen
Sydney,Ireland
Summary
Having not grown up in the world of thoroughbred horse racing has given me a driving passion for the sport and experience, especially in bloodstock. After finishing my degree in Bachelor of Business Administration in Equine Business, I embarked on various experiences to enrich my knowledge and then began the Irish National Stud Course (INS). Following the INS, I embarked to Australia to further advance my career. I have been based in Australia since then.
Overview
12
12
years of professional experience
Work History
Marketing & Social Media Assistant
The Horse Racing League Syndication
01.2023 - Current
- Using Adobe InDesign for a weekly magazine.
- Assist in attending race days, entertain owners, send out live pre- and post-race updates on track, jockey, and trainer comments, and live update socials.
- Assist in owner communications and updates.
- Website management and uploading news articles.
- Researched current trends in digital marketing to stay up-to-date with industry developments.
- Manage social media accounts and the generation of content.
- Maintained the company's website by updating content regularly using WordPress CMS.
- Participated in brainstorming sessions to generate new ideas for campaigns or initiatives.
Account Manager
MiStable
01.2023 - Current
- Manage websites, create banners and logos, and assist in uploading available horses to websites for trainers and syndicators, etc.
- Assisted in the rebranding and rebuilding of the system.
- Interim manager managed when the general manager was on leave or sick.
- Onboard, and Training for new and existing clients
- Fostering relationships with current clients (400+)
- Telecommunications
- Coordinated with internal team to ensure timely delivery of customer needs and services.
- Identified upselling and cross-selling opportunities to maximize account growth and revenue generation.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Stud & Yearling Groom
Yarraman Park Stud
, Australia
01.2022 - 05.2023
- Horse husbandry, and assisting with veterinary and farrier work, including the administration of injections, bandaging, and poulticing.
- Attend Yearling and Breeding Stock sales.
- Assist in watching and foaling mares.
- Yearling Preparation.
- Provided assistance during veterinary examinations or treatments if needed.
Assistant Stud Manager
Olive O'Connor Bloodstock
, Ireland
01.2020 - 01.2022
- HR and Staff Management - Keep track of staff hours in correlation to pay, and leadership of staff duties.
- Oversee and assist in the day-to-day operations of the farm, assisting in the management of over 70 stock, including mares, foals, and yearlings.
- Attend yearling and stock sales, implementing a system on Excel to allow clients to view data from cards each night.
- Assist in paperwork and passports.
- Photography of stock for the owner of the property to send to client updates.
Office Manager & Activity Coordinator
Rathmore Holiday Village & Emergency Refugee Accommodation
, Ireland
01.2018 - 12.2018
Stud Groom
Kildangan Stud, Godolphin
, Ireland
01.2017 - 12.2017
Stud Groom - Summer Internship
Jonabell Farm, Godolphin
, USA
01.2016 - 12.2016
Dressage & Eventing Groom
Inchanappa Equestrian
, Ireland
01.2013 - 12.2013
Education
Racing Secretary Course -
Racing Academy Of Excellence
Degree in Horse Racing, Breeding & Business Management -
Irish National Stud Course
B.B.A Honours - Equine Business specialising in Thoroughbred Industry
University of Maynooth
Skills
- Time Management
- Leadership & Teamwork
- Organization
- Client Relations
- Communication
- Horsemanship Skills
- Presentation Skills
- Product Development
- Computer & Software skills
- Social Media skills
- Research skills
Accomplishments
- Creation of videos and EDMs
- Assisting in the development of website and new apps
- Bloodstock Assignment on INS - 93% grade on Bloodstock Assignment of identifying broodmare prospects and producing a business analysis
Hobbies and Interests
- Photography & Videography
- Bloodstock - Particularly pedigrees
- Sports
- Attending Races
- Communication
- Client Relations
- Researching
References
Available on request
Timeline
Marketing & Social Media Assistant
The Horse Racing League Syndication
01.2023 - Current
Account Manager
MiStable
01.2023 - Current
Stud & Yearling Groom
Yarraman Park Stud
01.2022 - 05.2023
Assistant Stud Manager
Olive O'Connor Bloodstock
01.2020 - 01.2022
Office Manager & Activity Coordinator
Rathmore Holiday Village & Emergency Refugee Accommodation
01.2018 - 12.2018
Stud Groom
Kildangan Stud, Godolphin
01.2017 - 12.2017
Stud Groom - Summer Internship
Jonabell Farm, Godolphin
01.2016 - 12.2016
Dressage & Eventing Groom
Inchanappa Equestrian
01.2013 - 12.2013
Racing Secretary Course -
Racing Academy Of Excellence
Degree in Horse Racing, Breeding & Business Management -
Irish National Stud Course
B.B.A Honours - Equine Business specialising in Thoroughbred Industry
University of Maynooth
Similar Profiles
Jennifer C. McGowanJennifer C. McGowan
Regulatory Compliance Officer at Churchill Downs Louisiana Horse Racing CompanyRegulatory Compliance Officer at Churchill Downs Louisiana Horse Racing Company
Daniel MathisDaniel Mathis
Director of Safety and Security at FanDuel Sportsbook & Horse RacingDirector of Safety and Security at FanDuel Sportsbook & Horse Racing
Jennifer TuttleJennifer Tuttle
Breed Development Residency Coordinator at Indiana Horse Racing CommissionBreed Development Residency Coordinator at Indiana Horse Racing Commission