Lucy Zhang
St Ives,Australia
Summary
A media-background content producer and new media creator with experience in video shooting and editing, social media content production, live streaming operations, and video production. I have worked on different types of content including short dramas, documentaries, commercial videos, and interview programs, and I am familiar with the general workflow from concept development to filming and post-production. I also run personal content accounts across several platforms with over 30,000 followers, where I share food, lifestyle and personal interests. Through this experience, I developed a strong interest in visual storytelling and audience engagement.
Overview
2026
2026
years of professional experience
Work History
Co-Founder
Short-Drama & Video Production
01.2025 - 01.2026
- Localized popular Chinese short-drama scripts and coordinated filming with local Australian actors to enhance cultural relevance.
- Collaborated with China-based team to localize and produce short-drama and video projects for Australian audience.
- Coordinated casting and production crew, streamlining on-site filming processes for efficiency.
- Filmed and produced documentaries, commercial advertisements, and interview programs.
- Projects included a badminton open tournament documentary, commercial advertisements and interview programs
Live Streaming Co-Host
Doraemon (Shanghai) Network Technology Co., Ltd.
01.2024 - 03.2024
- Supported live stream operations during the March 8 International Women’s Day campaign, where a single session generated over RMB 1,000,000 in sales
- Worked on the official Douyin (TikTok China) live streaming room for the luxury Japanese skincare brand Clé de Peau Beauté (CPB), part of the Shiseido Group.
- Assisted the host during live streams, guiding audience interaction, membership sign-ups and purchase conversion
- Operated live streaming equipment, including camera switching and product link management
- Monitored backend system messages and communicated operational prompts to the host through the teleprompter
New Media Marketing Officer
Shanghai Moji Culture Communication Co., Ltd. (Snowbots)
06.2023 - 12.2023
- Managed social media content updates and daily platform operations
- Produced photo and video content for brand promotion on social media
- Executed social media operations and membership engagement activities for a ski brand retail store.
- Planned and organized offline member events to increase customer engagement
New Media Intern
Shanghai Film Group
11.2020 - 05.2021
- Edited film footage into short-form content for short-video platforms
- Assisted with event photography and promotional material production
- Supported the organization of a vertical-screen film competition, including university communication and event coordination
New Media Intern
Shanghai Qiying Information Technology Co., Ltd.
04.2020 - 07.2020
- Filmed and edited short tax-education videos
- Co-hosted live streaming sessions and facilitated audience interaction to engage viewers and promote learning
- Operated equipment and managed backend systems for paid knowledge live streams, ensuring seamless broadcast
- Collected policy information and crafted scripts for educational videos to enhance viewer understanding
Social Media Content Creation
Independent Content Creator
- Manage personal social media accounts across several platforms with 30,000+ total followers.
- Content shared on Bilibili, Xiaohongshu (Little Red Book), and Xiachufang (a recipe-sharing platform) focuses on baking, ketogenic recipes, pets and lifestyle topics.
- Food-related content has received over 200,000 saves, with more than 4,000 users recreating the recipes and sharing their results, showing strong audience engagement.
Photography & Visual Content Projects
- Experience in commercial photography and event coverage, including brand shoots, event documentation and charity photography.
- Event coverage including the Shanghai Film Group vertical film premiere, Shanghai Fashion Week Gooms Digital Showroom, 360Lion annual conference, and SuperElle events
- Street-style photography for children’s clothing brand Balabala
- Pet and pet-family portrait photography
- Volunteer photography for pet adoption organization “Fifteen-Year Plan” and stray animal rescue center “Aunt Lu’s Base”
- Selected Projects
Education
Bachelor of Media Arts and Production -
University of Technology Sydney
01-2023
Skills
Video Production
- DaVinci Resolve
- Final Cut Pro
- CapCut
Photography
- Proficient with most Sony and Canon camera systems
- Experienced with professional lighting equipment and studio gear
- Familiar with professional cinema cameras including RED
Event Hosting
- Hosted multiple Chinese-language events, including real estate events, wine-tasting events and brand opening ceremonies
Sports
- Golf (playing 1–2 times per week and documenting golf-related content)
- Roller skating
- Skateboarding
Art & Lifestyle
- Oil painting
- Fashion styling and personal styling
Culinary Skills
- Formally trained in pastry and culinary arts with certification
- Experienced in making French pastries, traditional Chinese desserts and international desserts
- Enjoy exploring cuisines from different cultures
Languages
- Chinese (Native)
- English (Fluent)
Timeline
Co-Founder
Short-Drama & Video Production
01.2025 - 01.2026
Live Streaming Co-Host
Doraemon (Shanghai) Network Technology Co., Ltd.
01.2024 - 03.2024
New Media Marketing Officer
Shanghai Moji Culture Communication Co., Ltd. (Snowbots)
06.2023 - 12.2023
New Media Intern
Shanghai Film Group
11.2020 - 05.2021
New Media Intern
Shanghai Qiying Information Technology Co., Ltd.
04.2020 - 07.2020
Photography & Visual Content Projects
Social Media Content Creation
Independent Content Creator
Bachelor of Media Arts and Production -
University of Technology Sydney