LUKE CRAIGE
Dandenong North,Australia
Summary
Commercially minded Sales Enablement leader with a strong track record of lifting sales capability, productivity, and revenue outcomes through practical, data-led programs. Experienced in partnering across Sales, Marketing, and Product to embed consistent sales methodology, improve onboarding, optimize tool adoption, and equip teams with the skills, content, and processes needed to win.
Known for translating strategy into scalable enablement initiatives that drive measurable impact on pipeline health, conversion rates, and sales cycle efficiency. Brings a balanced approach to program leadership, stakeholder influence, and hands-on delivery to ensure enablement is not just designed well, but is adopted and sustained in the field.
Overview
21
21
years of professional experience
Work History
Sales Enablement Manager
ELMO Software
Melbourne, VIC
06.2025 - Current
- Designed and executed sales enablement programs, enhancing productivity and revenue performance across go-to-market functions.
- Collaborated with sales, marketing, and product teams to streamline onboarding and improve tool adoption.
- Led comprehensive enablement initiatives from strategy through delivery, utilising data for continuous optimisation.
- Developed targeted training programs for new and existing team members to enhance skills.
- Created impactful sales enablement materials in partnership with marketing to support reps.
- Analysed sales data to identify training needs and address performance gaps effectively.
Sales Optimisation Consultant
voiio
Germany
07.2024 - 06.2025
- Review and diagnosis of the current process, providing insight and opportunities for optimisation.
- Recommended sales process improvements and as such rebuilt the sales process.
- Reviewing, updating and elevating sales tools.
- Developed a comprehensive suite of sales training materials reflecting newly implemented methodologies.
Enablement Manager
Xero (Planday)
12.2022 - 09.2024
- Internal enablement: Global leadership development - I designed, developed and implemented a global high performance leadership program receiving overwhelming satisfaction and relevancy scores (5 out of 5 for both areas) covering areas such as coaching, feedback, high performance leadership cadences.
- Learning & development of the local GTM Australian team - created and implemented a local onboarding program, along with a team formation and communication program utilising the Social Styles framework.
- Australian Sales & Service enablement - I designed, developed and implemented a service & sales model in the Australian market, resulting in exceptional CSAT (Customer Satisfaction) scores of over 92%. This included designing the specific customer touchpoints and tools and resources to facilitate these interactions.
- External enablement activity: Customer Enablement - Established, designed and developed customer education content to ensure customers had the right content to be able to onboard to our product with minimal human intervention. This included video and written content.
- Partnership Enablement - Engage with and design content for Accountants and Bookkeepers to build confidence in Planday, our service offering, with the aim to build a large network of advocates that promote and recommend Planday.
Global Enablement Manager
Xero
03.2020 - 12.2022
- The development and implementation of a global High Performance Sales Capabilities framework, capturing and codifying essential skills and knowledge for optimal sales efficiency across 11 roles.
- Implementation of the first global sales upskilling program that encompassed elements of "mindset, skillset and toolset" to over 500 reps.
- Project management of a range of product and pricing learning programs, with the most recent of them achieving the highest levels of engagement ever seen. This was due to exceptional stakeholder engagement and management.
Learning & Capability Specialist
Target Australia
01.2019 - 01.2020
- Facilitate thorough training needs analysis and report on findings.
- Design innovative solutions for competency gaps through the use of e-learning, video content, facilitated classroom training and on-the-job activities that satisfy the requirements of Target.
- Implementation and design of an organisational wide digital leadership program that included an electronic leadership magazine and online forums and workshops which was the first of its kind at Target that connected Store based leaders with head office leaders.
- Designed and implemented a blended learning program that upskilled leaders in key leadership practices such as providing feedback and ongoing performance conversations.
Learning & Development Consultant
World Vision Australia
01.2016 - 12.2018
- Develop fit for purpose training content for delivery to front line staff in fundraising environments to enable the achievement of channel income and non-income targets.
- Redesigned call centre induction from a 4 week program to a 1 week program whilst maintaining the speed to competency at 7 weeks.
- Created a comprehensive Induction and On-boarding program for retail promoters. The first standardised national program which included; Video catalogue of best practice, a structured 2 shift Team Leader guide to on-boarding, a staggered learning experience for greater speed to competency.
- Implementation of the organisation's first online Leadership program, partnering with Harvard Business.
Talent and Capability Consultant
Dun & Bradstreet
01.2011 - 12.2015
- Designed, facilitated and embedded an annual Emerging Leaders Program that resulted in the appointment of 40% of participants into leadership or Senior roles.
- Designed, facilitated and embedded an Existing Leaders Program with a key focus on leadership skills that resulted in improved capability amongst the leadership team.
- Redesigned and implemented the Induction program, which included a Buddy program and resulted in reducing onboarding time by 50% but also improved new hire retention rates by 15%.
- Designed trained and embedded a coaching methodology program (inclusive of tools and routines) to frontline managers improving the quality and consistency of coaching.
- Gained a secondment as Human Resources Business Partner for 3 months.
- Awarded the Business Services Team Member of the quarter.
Sales and Leadership roles
Various
01.2005 - 12.2011
- With over 6 years of experience in sales and leadership, I have successfully driven revenue growth and built high-performing teams across diverse industries including sales and debt collection. I excel at mentoring and developing team members, fostering a collaborative environment that empowers individuals to reach their full potential.
Education
Certificate IV Training & Assessment -
Southern Cross Education
Bachelor of Commerce - Human Resources Major
Deakin University
MelbourneVictorian Certificate of Education -
De La Salle College
MelbourneSkills
- Sales enablement strategy and program design
- Stakeholder engagement
- Cross-functional collaboration
- Data analysis and performance reporting
- Project management
- Training program design
Timeline
Sales Enablement Manager
ELMO Software
06.2025 - Current
Sales Optimisation Consultant
voiio
07.2024 - 06.2025
Enablement Manager
Xero (Planday)
12.2022 - 09.2024
Global Enablement Manager
Xero
03.2020 - 12.2022
Learning & Capability Specialist
Target Australia
01.2019 - 01.2020
Learning & Development Consultant
World Vision Australia
01.2016 - 12.2018
Talent and Capability Consultant
Dun & Bradstreet
01.2011 - 12.2015
Sales and Leadership roles
Various
01.2005 - 12.2011
Certificate IV Training & Assessment -
Southern Cross Education
Bachelor of Commerce - Human Resources Major
Deakin University
Victorian Certificate of Education -
De La Salle College