LUKE FAITHORN

Objective:

My main objective is to provide businesses with effective digital marketing strategies, with well-measured and managed operations across all digital platforms. Using my six years of experience in the industry, I hope to help businesses connect with their audience digitally, and ensure they’re making the right investments to get the best returns on their ad spend. I want to help businesses make the most of their online presence to have the right impact and engage with their audiences to achieve organisational aims.

My current role is with Independent Digital Audit (IDA), as a digital marketing-paid media analyst/auditor. In this role, I audit clients’ paid media across Meta Ads, Google Ads, LinkedIn, and Google Business Profiles. I provide a comprehensive audit of clients’ digital performance across these platforms. Followed by recommendations and strategic insights to help clients improve their digital performance.

Before IDA, I was a performance marketing analyst for Wayflyer. In this role, I conducted a comprehensive analysis of companies' digital marketing performance and provided digital recommendations and strategies. I worked with 60 different clients in my time at Wayflyer and provided insights across Meta Ads, TikTok, and Google Ads. I was made redundant in my role late last year when the entire marketing department was closed as a result of the great tech downturn of 2022.

Prior to this, I spent four years working at OMD as a media trader across online and offline buying. In my time at OMD, I planned media buys, helped with strategy responses for clients, as well as managing staff, and implemented the media buys on behalf of clients. I worked mostly across social and programmatic platforms, the most notable platforms being Meta Ads, Snapchat, TikTok, DV360, SA360, The Trade Desk, Outbrain, and Verizon media.

I am looking to take my expertise and experience in a more strategic and data-driven direction. Ideally looking for the next step in my career. I believe NAB is a great place for my next challenge. As they have a strong online presence and a lot to offer helping Australian’s achieve their dreams. Managing NABs digital advertisement would be an amazing endeavour I’d love to take part in.

Employment references:

Ellen Burke (based in Ireland):

- Director of Performance marketing Wayflyer: +353852149242

Kostya Soloshenko:

- Head of Data and Technology Value Delivery at Annalect (former Manager): 0410 656 096

Character reference:

Celline Novella:

- Programmatic Executive at WooliesX: 0405 239 752