Luke McInnes

Achievements:
• Key role in TSG Surfers Paradise opening, training staff and bridging the brand-partner gap.
• Introduced OKR mechanic to align strategic goals and improve performance.

Responsibilities:
• Developed and managed strategic partnerships to enhance brand visibility and drive customer engagement.
• Analysed commercial performance to optimise operations and maximise profitability.
• Strengthened relationships with key stakeholders and partners to ensure alignment with company values.
• Coordinated promotional activities and marketing campaigns, ensuring high-quality hospitality experiences.

Achievements:
• Designed and implemented product roadmap and strategy for Sydney branch.
• Secured $1M revenue in the first 12 months.
• Contributed to the award-winning installation for the CEC Solar Design Awards.

Responsibilities:
• Developed strong vendor and contractor partnerships.
• Managed entire sales cycle and daily operations.
• Explored and implemented new technologies in the renewable energy sector.

Achievements:
• Consulted on new ventures totaling over 50 million CAD.
• Designed and implemented the beverage program for Oceans, NYC.
Responsibilities:
• Developed market entry strategy for a 12 million USD hospitality venue in NYC.
• Coordinated all aspects of bar operations for Oceans, New York.
• Led consultancy for openings and renovations across multiple locations.

Achievements:
• Increased sales revenue by 22% in the first 12 months.
• Reduced beverage costs by 6% within the first 12 months.
Responsibilities:
• Managed bar operations, achieving business and sales goals.
• Developed innovative staff training practices and bar maintenance protocols.

Achievements:
• Reversed 10 years of losses at Metro Nightclub, achieving sustained profitability.
• Implemented initiatives to reduce beverage costs by 3%.
Responsibilities:
• Optimised cost management across all operational areas.
• Developed and implemented cutting-edge bar practices.