LUKE MORABITO

Enterprise-level relationship manager responsible for sourcing, negotiating, and managing long-term commercial agreements within the AFL ecosystem. Operates as a trusted advisor to elite talent while partnering with clubs, brands, legal advisors, and executives to structure high‑value outcomes.

Key Impact:

• Originated, pitched, and closed multiple player contracts and commercial endorsement agreements, managing negotiations end‑to‑end.
• Built and sustained senior relationships across AFL clubs, executives, recruiters, legal teams, and commercial partners nationwide.
• Achieved an ~80% conversion rate when pitching representation and partnership proposals to prospective clients.
• Managed a portfolio of 20+ elite athletes, delivering holistic career strategies spanning contracts, financial planning, performance, wellbeing, and brand alignment.
• Identified and developed emerging talent pipelines, contributing directly to long‑term business growth and market presence.
• Acted as a commercial intermediary, aligning stakeholder incentives and resolving complex, high‑stakes negotiations under time pressure.

Partnership & BD Lens:

• Prospecting and pipeline development
• Strategic account management
• Value‑based negotiation
• Long‑term partnership structuring

Operational and commercial lead for high-growth fitness businesses, responsible for revenue performance, customer acquisition, retention, and brand partnerships. Drove membership growth through strategic local partnerships, community engagement, and referral programs while managing staff and day-to-day operations in a fast-paced environment.

Founded and grew a personal training business, owning end-to-end client acquisition, pricing, retention, and service delivery through consultative selling and results-driven programs aligned to individual and organisational goals.

Co‑launched a gym and wellness facility in partnership with Peel Thunder Football Club.

• Designed and executed a go‑to‑market strategy including partnerships, staffing, and programming.
• Helped establish a differentiated offering combining fitness, community engagement, and a healthy café.