LUKE RUSSELL
Melbourne,Australia
Summary
Accomplished marketing professional with a proven track record, excelling in strategic marketing and stakeholder management. Adept at driving revenue growth through innovative campaign execution and team leadership. Passionate about leveraging market insights to enhance client engagement and foster collaborative partnerships, ensuring impactful results in competitive environments.
Overview
19
19
years of professional experience
Work History
Business Specialist
Thread Group Australia
Melbourne, Australia
08.2024 - Current
- Executed marketing and recruitment strategies aligned with business objectives.
- Conducted market research and analyzed consumer trends to identify target audiences.
- Defined campaign objectives and selected optimal marketing channels to maximize engagement.
- Improved staff recruitment and retention through flexible scheduling and professional development initiatives.
Client Partner
News Corp Australia
Southbank, Australia
06.2022 - 07.2024
- Delivered strategic content and media solutions to local and national brands.
- Optimized audience reach and engagement using insights and data-led targeting.
- Applied measurement frameworks to evaluate brand lift, recall, footfall, and incremental reach.
Lead Content Marketing Specialist
Sporting News
Australia
10.2018 - 05.2022
- Directed strategic execution of corporate partnership campaigns to enhance brand visibility.
- Managed delivery of digital media and programmatic advertising to maximize outreach.
- Oversaw national partnerships for advertising and social media distribution.
- Led cross-functional teams to achieve performance targets while contributing to strategic initiatives.
- Delivered stakeholder engagement reports, innovation initiatives, and board presentations.
- Executed branding strategies and managed talent to support marketing objectives.
- Implemented data reporting mechanisms to track campaign effectiveness and ROI.
Commercial Manager
Sports Entertainment Network
Greater Melbourne Area, Australia
01.2017 - 09.2018
- Identified and implemented growth opportunities through multi-platform advertising and sponsorship campaigns.
- Collaborated with internal teams and external agencies for tailored campaign solutions.
- Oversaw budgets, forecasts, and client account management to ensure profitability.
- Drove data analysis to support continuous improvement initiatives.
Client Lead
News Corp Australia
Greater Melbourne Area, Australia
07.2011 - 09.2016
- Executed integrated sales and marketing campaigns across print, digital, video, and lifestyle platforms.
- Developed marketing assets while managing multi-channel distribution effectively.
- Ensured adherence to budget while optimizing operational efficiency.
- Fostered collaboration among editorial, research, and marketing teams to drive campaign success.
Partnerships Manager
News Corp Australia
Greater Melbourne Area, Australia
07.2011 - 08.2013
- Prospected and engaged new clients to grow agency accounts.
- Developed and negotiated annual advertising contracts based on client needs and budgets.
- Mentored junior staff and improved organisational sales capabilities.
Account Manager
Sports Entertainment Network
Greater Melbourne Area, Australia
03.2006 - 07.2011
- Secured and managed new business opportunities through effective contract negotiations.
- Delivered comprehensive campaign management aligned with client objectives.
- Trained staff in media sales techniques and planning procedures to enhance team performance.
Education
Bachelor of Business - Management and Marketing
Monash University
Melbourne, VICBachelor of Communication - Journalism
Monash University
Melbourne, VICLeadership & Management Development - Management
Australian Institute of Management
Melbourne, VICSkills
- Strategic marketing and communications
- Commercial strategy and revenue growth
- Partnership and stakeholder management
- Team leadership and development
- Campaign management and execution
- Media sales and advertising solutions
- Market research and consumer insights
- Employee engagement and recruitment
- Budgeting and forecasting
- Innovation and continuous improvement
Accomplishments
MFA Digital Foundations Certificate I, Sporting News Employee of the Year, News Corp Australia Advertising Sales Person of the Year, News Community Media Employee of the Year, News Corp Australia Campaign of the Year, Sports Entertainment Network Employee of the Year
Timeline
Business Specialist
Thread Group Australia
08.2024 - Current
Client Partner
News Corp Australia
06.2022 - 07.2024
Lead Content Marketing Specialist
Sporting News
10.2018 - 05.2022
Commercial Manager
Sports Entertainment Network
01.2017 - 09.2018
Client Lead
News Corp Australia
07.2011 - 09.2016
Partnerships Manager
News Corp Australia
07.2011 - 08.2013
Account Manager
Sports Entertainment Network
03.2006 - 07.2011
Bachelor of Business - Management and Marketing
Monash University
Bachelor of Communication - Journalism
Monash University
Leadership & Management Development - Management
Australian Institute of Management
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