Luke Sugrue
Enfield,SA
Summary
Results-driven marketing coordinator with a strong focus on content creation and digital innovation. Experienced in managing projects, developing marketing strategies, and leveraging media to drive brand awareness with a strong preference towards middle of funnel marketing and using educational content.
Skilled in quickly adopting and optimising business processes, delivering high-quality content, and meeting deadlines. Strong communicator and problem-solver, dedicated to achieving strategic goals and supporting team success.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator + Content Creator
NRG Solar
11.2022 - Current
- Consolidated and improved quality control and content creation processes, leveraging professional expertise to optimize contractors and bring photography/videography in-house.
- Enhanced brand visibility by producing high-quality multimedia content, including staff and project highlights (e.g., photo, video, drone, audio, animation)
- Managed, troubleshot, and optimized the company's HubSpot CRM and automation processes.
- Developed core automation's, a referral program, landing pages, and EDM campaigns, becoming a key contributor to scaling solutions
- Increased customer engagement through the creation of compelling or viral social media content i.e. UGC, testimonials, showcases, collaborations
- Collaborated with Sales team to create topical content that added value for customers and supported deal closures i.e. Financing for Solar
- Assisted Sales team by providing updates on scheduled content and marketing campaigns, ensuring they were informed of incoming leads.
- Managed and coordinated all marketing based contractors including social media team, website developers, HubSpot migration team.
- Management of stakeholders and communication between senior management and external parties including contractors, suppliers, or manufacturers and brands
- Basic understanding of SEO practices and their role in improving content visibility.
Photographer/Videographer
SugrueCreative
01.2018 - Current
- Operate photo, video, audio and editing equipment efficiently and safely to produce desired product(s).
- Music Festivals and Nightclubs, capturing and selecting shots for pacing, entertainment value and continuity.
- High Intensity Sports, capturing matches/events and condensing detailed moments into showcase highlight reels.
- Post-production, assembling raw material, and editing sound into a final product sometimes within a 48hour time-constraint.
- Collaborate with businesses and brands by creating engaging and shareable social media content.
Education
Diploma - Business
University of New England
Sydney, NSW01-2028
Diploma - Screen Media
TAFE SA
Adelaide, SA01.2017
Skills
- Professional Photography
- Professional Videography
- Adobe Creative Cloud (Extensive)
- Digital Marketing
- CRM (HubSpot)
- Automation
- Meta (Facebook) Ads
- Project/Communication Coordination
- Detail Orientated
- Data Analyzation
- Organization
- Teamwork and Collaboration
Timeline
Marketing Coordinator + Content Creator
NRG Solar
11.2022 - Current
Photographer/Videographer
SugrueCreative
01.2018 - Current
Diploma - Business
University of New England
Diploma - Screen Media
TAFE SA
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