Chloe Smith
Gold Coast,QLD
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
13
13
years of professional experience
Work History
Director of Sales and Marketing
Fel Eur EQL Pty Ltd
03.2023 - Current
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Established new distribution channels, expanding the company''s reach into untapped markets.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Forged strategic alliances with complementary businesses to expand customer base via co-marketing efforts or bundled offerings.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed sales promotions and marketing strategies on major social media sites.
- Evaluated market data to develop and create business strategies and marketing plans.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Managed production of leaflets, posters and newsletters.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
- Prepared sales presentations for clients showing success and credibility of products.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Implemented systems and procedures to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Facilitated business by implementing practical networking techniques.
Owner / Director
Lostarial Equiformance
01.2011 - Current
- Management of customer base
- Coaching LE team
- Recruitment
- Training equine nutrition
- Managing payroll
- Organisation of classes, scheduling
- Professional Competition for client horses
- Special needs classes
- Conducting performance reviews for staff
- Ongoing management of equine health and planning for future development
- Management of staff
- Invoicing
- Data entry.
National Sales and Marketing Manager
Pellet Experts
08.2019 - 12.2022
- Increased national sales by implementing targeted marketing strategies and building strong client relationships.
- Developed comprehensive sales plans for regional teams, resulting in consistent revenue growth across all markets.
- Launched new products successfully with well-executed marketing campaigns and strategic partnerships.
- Led a high-performing sales team, consistently exceeding quarterly targets through effective coaching and performance management.
- Negotiated large-scale contracts with key accounts, securing long-term business partnerships and increased profit margins.
- Conducted market research and competitive analyses to identify opportunities for expansion into new territories.
- Established a strong brand presence at industry events through engaging exhibits, presentations, and networking activities.
- Implemented successful account management strategies that improved customer retention rates and fostered repeat business.
- Drove digital transformation initiatives within the company, leading to increased online visibility and e-commerce sales growth.
- Championed product improvements by working closely with R&D teams, ensuring alignment between customer needs and company offerings.
- Maximized profitability by identifying cost-saving measures throughout the supply chain without compromising quality or service levels.
- Evaluated new market opportunities and navigated regulatory landscapes, ensuring smooth entry into untapped territories.
- Cultivated a culture of continuous improvement by encouraging open feedback, resulting in ongoing enhancements to sales and marketing processes.
- Achieved 92.5% above quota in 2020.
- Achieved 167.5% above quota in 2021.
- Achieved 205% above quota in 2022.
- Established and managed 170 + accounts worth over $4 million in yearly revenue.
- Expanded strategies to develop market share, increase penetration and boost engagement.
- Directed strategic planning, budgeting and partnership development to fuel growth and optimize profits.
- Tracked and reported on key metrics for projects, events, programs and campaigns.
- Analyzed sales and marketing data for improved strategies.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Communications Manager
Sir Owen Glenn
01.2018 - 06.2019
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Increased media coverage for company announcements through targeted press release distribution.
- Streamlined internal communication processes by creating a centralized information hub for employees.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Managed crisis communications, minimizing potential damage to company reputation.
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
- Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.
- Conducted thorough market research to identify target audiences and develop tailored messages.
- Established strong relationships with industry influencers, expanding the reach of company messaging.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
Social Media / Website Analyst / Retail Coordinator & Sales NSW Region
Sydney Equestrian Supplies
01.2017 - 01.2018
- Internal Sales tasks, taking orders, arranging new customer set up, cash handling
- Contract negotiations
- Account set up and maintenance
- Targeted social media campaigns, website campaigns
- Sales estimations / quotations
- Implement exclusive product offerings to new customers
- Develop supportive advertising and marketing initiatives to support new product launches
- Integral input into the marketing and advertising of new products
- Integrally involved in merchandising
- Equine nutrition advisor and support
- Coaching / mentoring
- Continually identifying gaps in supply chain with regard to product offerings, customer relationship
- Continual improvement mapping.
Area Manager
Cotton On
01.2012 - 01.2014
- Interviewing potential employees
- Intense customer service education and training
- Office management
- Visual merchandising/ displays
- Stock handling
- Professional courtesy
- Creating a fun and motivated team to reach or smash daily targets and or budgets.
Education
Skills
- Partnership Development
- Advertising Campaigns
- Sales Training
- Creative Direction
- Product Launches
- Competitor Analysis
- Sales Pipeline Management
- Product positioning
- Sales Presentations
- Key Account Management
- Sales Coaching
- Data-driven decision-making
- Mobile marketing
- Referral Marketing
- Influencer Marketing
- Video Marketing
- Product Promotion
- Brand Marketing
- Brand Development
- New Business Development
- Excellent Communication
- Brand-building strategies
- Social Media Savvy
- Sales Forecasting
- B to B sales
Personal Information
Date of Birth: 17/04/82
References
Available on request
Timeline
Director of Sales and Marketing
Fel Eur EQL Pty Ltd
03.2023 - Current
National Sales and Marketing Manager
Pellet Experts
08.2019 - 12.2022
Communications Manager
Sir Owen Glenn
01.2018 - 06.2019
Social Media / Website Analyst / Retail Coordinator & Sales NSW Region
Sydney Equestrian Supplies
01.2017 - 01.2018
Area Manager
Cotton On
01.2012 - 01.2014
Owner / Director
Lostarial Equiformance
01.2011 - Current
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